Text from Adam :
There are over 400,000 reported drownings and 8 – 10 times as much near drowning experiences worldwide every year. In the UK there are 500 annual drownings. These figures have remained the same for nearly 20 years which tells us that any current equipment and practice is not having the required impact to reduce these numbers.

I have been a beach lifeguard for a number of years and further primary and secondary research has shown that there are a number of key problems that reduce the survival rate of beach users.
These problems are:

• Slow response time
• Surveillance
• Lifeguard safety
• Human limitation of lifeguards

From this research it was decided to look to the future to see what could potentially be new directions for beach safety equipment, this design is therefore based for the year 2020.

The design process was in close collaboration with the BSA (British Surfing Association) headquarters in Newquay (UK). Starting with brainstorming where no idea was a bad idea, followed by concept generation and a wide variety of modeling and system/ scenario testing, the design took innovation from nature, new and existing technologies and user testing.

Explanation of final design

The ‘Mantra’ lives on the sea bed during peak seasons just off the coast of beaches; it uses small hairs on its surface to collect and store energy from tides and waves (called ‘Super Cillia Skin’). It detects distress and drowning using electro sensors coupled with sonar which even today are highly sensitive, for example heartbeats and movements can easily be monitored. When a casualty is detected it swims up to 15mph using SMAs in the wings. The victim is carefully picked up onto an inbuilt stretcher where they are carried on top the water using hydrofoils and impellers. The ‘Mantra’ is always in constant communication with lifeguards and so is met at a specific beach location by lifeguards and ambulances where an EAP is in place and the stretcher is removed without disturbing the patient, who in the worst case scenario may have neck injuries.

Stretchers are replaced and the ‘Mantra’ can assume its position at sea once more. The whole process is estimated to take under 2 minutes.

The final design as can be seen from images, uses biomimicry from a manta ray for many reasons –

• Large flat surface area for all weather stability
• Excellent turning circle and manouverability
• Excellent strength to weight ratio
• Low energy travel
• Considered as a non aggressive creature/ form

Advantages of ‘Mantra’:

• Removal of contact with bodily fluid
• Safety of lifeguards
• Immediate response time
• Completely automated
• Better for spinal and other injuries
• Aesthetics
• Function
• Sustainable

Designer : Adam Scott

Starting from the package I received, a cool sleek package with the heading “Audio Revolution in a Box”, which really enhances the attention. I have opened the package and yeah I got a bit disappointed since almost all the portable speakers come in a pair. Well I must say this feeling got away as soon as I plugged in the little monster with my iPod. But still, I wish I had 2 X-Mini 2nd Generation speakers to make better comparison with X-Mini Max. [Buy it here]

The compact, innovative, capsule shaped design combining with the superb sound clarity it delivers through its large 40mm driver; this is a perfect audio enhancement that can make any sort of music or video player into an individual or group entertainment point. If features high capacity rechargeable battery that can offer around 11 hours of continuous playback which is three times more than its predecessors.

Since I have only one X-Mini 2nd Generation, I couldn’t check but found online in several reviews of this speaker that it can be connected to another and so on, forming a bass-enhanced, self-powered chain of speaker system. This is obviously a cool feature which is quite rare too. In fact to get the experience, I am already searching if any of my friends bought it. It features a built-in volume control too which I personally prefer to keep in max and adjust the volume as much I want from my media player. The LED light shows that it’s turned on.

When it comes about the cables, it is handy in many ways. The main connecting cable has three ports; the mini-USB end goes to the speaker, the 2.0 one goes to the pc and the 3.5mm jack to the media player, whether it’s an iPod, MP3 player or a laptop. Aside from that, the speaker contains a tiny audio connecting cable that can be neatly tucked into the base. Even though, the minimum use of wire has eliminated the hassle a lot, I just wondered a wireless connection using Bluetooth or Wi-Fi or any other means would have made the gadget out of the world.

The size of the speaker is really tiny. I’ve compared with few other portable speakers online, say for an example its cousin X-Mini Max II, and have found it the tiniest among all others of the same range. Moreover, the balance of convenient portability and great sound quality has been done perfectly and accordingly a user would like. The thing I like most of my X-Mini 2nd Generation speaker is its extendable vacuum that imitates the feel of a sub-woofer; you can feel the vibration distinctly when it is playing on your hand, which is able to produce bass and volume over around ten times of its physical size.

Overall, the X-Mini 2nd Generation speaker seems very much stylish with me and everyone I’ve shown it has praised its design and performance. I really loved the speaker and considering the tiny shape and reasonable price, I will surely consider buying one more to get louder sound experience. [Buy it here]

From : X-Mini

Designer : Apostol Tnokovski

Passengers will have great view over the big window located at the front of the boat, stretching to the roof from the floor. The on top LED light integrated lantern will make it easy to dock the boat at night. Upper deck is surrounded by glass to provide easy controlling the boat without disturbing pillars. This gives a much better view as well while giving a more open feeling. Outside the deck, there are security rails as a part of the hull structure that elongates backwards with the wings. A thin glass is designed to rise from the hull at the front to attach the wings at the back, making the boat simple and clean.

The interior of the lower deck is separated in two different parts, one is a private section and another one is an open lounge area, allowing the passengers to rest for a while or participate in social activities as they want. The master bedroom is located in the center which is the best place to be maximum comfortable because of the stability during any directional movements of the yacht. This concept won the award from azimut, and was shown at Piazza San Carlo in Turin ITALY in a big Azimut Event.

Specs:
LENGHT OVERALL(incl.pulpit) 22.05m
HYLL LENGHT(incl.platform) 21.73m
BEAM AT MAIN SECTION 5.12m
DRAFTS(incl.props. at full load) 1.79m
DISPLACEMENT(at full load) 33.2t
ENGINES 2×1410mHP (1036kw) MAN 12V CRM
MAXIMUM SPEED(at half load) 39 knots
CRUISING SPEED( at half load) 32 knots
FUEL CAPACITY 3.300L
WATER CAPACITY 980L
CABINS 3+1 CREW
BERTHS 6+1 CREW
BUILDING MATERIAL CARBON FIBER/VTR/GPR
KEEL V-shape with angle of deadrise 15,4 degrees aft.

Designer : Anders Gloslie

Designer : FrogDesign

[Press Release]

Live life in the fast lane with the XPERIA™ X2 from Sony Ericsson. Designed for those who always need to be connected, whether it’s for business or personal life, the XPERIA™ X2 blurs the boundary between work and play.

London, UK – September 2, 2009 – Today Sony Ericsson announces the XPERIA™ X2 a new Windows® phone that offers a best in class email and multimedia experience. In the modern world where 24/7 communication is key, users can instantly synchronise their mail and calendar and open and edit Microsoft® Office Mobile documents quickly and efficiently to stay connected with colleagues wherever they are.

The XPERIA™ X2 also includes the unique SlideView feature, which provides quick access to frequently used phone activities. Providing quick interaction with contacts, messages, media and more, SlideView gives an overview of missed incoming activity, notifying the user of any missed calls, e-mails and text messages so users don’t overlook an important contact.

With 14 specially designed preloaded XPERIA™ panels and 16 more to download, users can work with no boundaries with the XPERIA™ X2. From Skype, Mytopia and Google™, to games, CNN and Windows Live™, the panels ensure users are up-to-date with what matters most to them. With an improved touch interface and new 3D signature panel users also benefit from flexible desktop panels designed to categorise business, fun and communication features. Just set favourites to appear during certain times of the day and can get the latest news in the morning, YouTube™ at lunchtime and games for the journey home.

Powered by QWERTY messaging, Windows Mobile® users can even show their presentations on the big screen with the TV out cable – the XPERIA™ X2 makes a day at the office a walk in the park.

“In the fast moving world we live in, the need to stay connected has never been so important.” said Sumit Malhotra, marketing business manager, Sony Ericsson. “We constantly rely on our mobile phones as an extension to the office and the XPERIA™ X2 debuting with Windows Mobile® 6.5, allows users to work quickly and efficiently while on the move. The XPERIA™ X2 also features a new range of interactive panels as well as SlideView, which provides quick access to frequently used phone activities – perfect for those who need to see any missed incoming activity at a glance.”

Entertainment is not compromised on XPERIA™ X2. Enjoy amazing multimedia with the 3.2” high resolution touch screen and DVD quality and take advantage of the 8.1 megapixel camera to capture and instantly share experiences with friends and family. Personalise the panels and users can access Facebook™ to upload their party or holiday images and they can chat with friends across the world via Skype. Whether it is music, photography, email, video or gaming the XPERIA™ X2 has it all.

“Windows® phones allow people to manage their whole world – from work to home to play – on a single handset,” said Stephanie Ferguson, general manager, product management, Microsoft Corp. “The XPERIA™ X2 taps the powerful messaging and multimedia capabilities in Windows Mobile® so customers can be in touch, productive and entertained wherever they are.”

With the need to stay connected 24/7 Sony Ericsson has designed XPERIA™ Services, a bespoke and unique after sales package designed to help XPERIA™ X2 users get the most out of their mobile phone. With a specialised technical team standing by to support busy users and talk through the outstanding features the XPERIA™ X2 has to offer users can get help from troubleshooting to how to access their favourite websites. And if their XPERIA™ X2 stops working while they are abroad, XPERIA™ Services can replace the mobile phone via a simple phone call.
XPERIA™ Services really has been devised with the consumer in mind and to help consumers discover more about their XPERIA™ X2.

Live life without boundaries

* Windows Mobile® 6.5 – work on the move easier
* Make the most of the day – flexible desktop panels categorised for life: communication and fun, multimedia, business and internet
* Work without boundaries – instant synchronisation of mail, calendar powered by QWERTY keyboard messaging and Windows Mobile®
* Slide view – quick access to frequently used phone activities and overview of missed incoming activity
* Present documents on the big screen – TV out cable
* Never get stranded – XPERIA™ exclusive travel insurance
* Enjoy amazing multimedia – 3.2” high resolution touch screen and DVD quality
* 8.1 mega pixel camera with Photo light – easily upload images to web albums
* Real 3D panel – 3D effects and zoom, music playback controls

Big business meeting? Arrive charged with the Car Charger AN300 – ultra fast, ultra-safe and ultra-reliable. A perfect accessory for the XPERIA™ X2, it charges 40 per cent faster than most car chargers – just plug into the cigarette lighter and go.

XPERIA™ X2 supports GSM/GPRS/EDGE 850/900/1800/1900 and UMTS/HSPA 850/900/2100. XPERIA™ X2 will be available in selected markets from early Q4 in the colours Elegant Black and Modern Silver.

Designer : Sony Ericsson

Designer : Francis Gomes

Designer : Matthias Pugin

Marionette boys control the vertical wires attached to the clock’s hand by winding and unwinding the crank. The vertical wiring is controlled by the stepper motor and the function of its module is to calculate the vertical wire’s length to a high level of accuracy. Display of time is done by calculating the vertical wire length and the unicycle’s position to their appropriate figure. The unicycle, on which the Marionette boys ride, is made of “Mycom”, which runs by the stepper motors and let the Marionette boys stay put. The Marionette boys are equipped with rechargeable and interchangeable battery, kept in a backpack on their backs for better balance and this unique design prevents the ride of the boys from falling off, even when they are positioned in an angle.

Marionette clock forms a kind of tiny circus show with two moving Marionette boys back and forth on a unicycle to show the time which certainly will create an artistic sensation.

Designer : Mintpass