The design comprises both economic and technical efficiency. The chassis is covered in an unpainted swappable plastic skin, which eliminates the painting stage. The placement of the rear wheels within the rear quarter panel offer improved aerodynamics. The rear and front façade of the car contains thin-film OLEDs under the colored polycarbonate surfaces, through which users can personalize parameters like day-running lights or graphically expressing themselves by adding custom decals. This feature will also eliminate the need of placing individual lights for turn indicators or brakes.

The dashboard has been kept minimal for individual movable components; rather it contains a huge touch screen where most of the interactions between the car and the rider will take place. While driving, users can keep their other works going on through the internet connectivity and share their driving experience through social networking websites.

Designer : Irwan Azhari

Text from Fabiano :
There are over 25 million legally registered vehicles on the UK’s roads today. Car manufacturers supply the basic tools that are required to perform the task of changing a wheel with every new car; these tools should be sufficient to complete the task successfully but is this really the case? Research suggests that people are reluctant to perform this task themselves.
Flat Tyres were the AA’s 3rd highest reason for call-out in 2005, beaten only by flat or faulty batteries and Lost keys.

Several user centered analyses were performed with volunteers who matched our key user profiles most closely. Existing products available for purchase were used. Many problems were highlighted in particular:
•  Safety, low posture is often required, particularly in removing wheel studs and jacking the car. If the flat is on the drivers sided, the task must be performed in the road as traffic passes. This posture hides the user from passing traffic and also makes it hard for the user to see the traffic approaching. This problem is increased at night.
•  Visibility of tools is poor at night. Existing tools tend to be black or grey in colour.
•  Clear instructions required, particularly for those who have never performed the task before. They serve to increase the users confidence in completing the task successfully and safely.
•  Psychological issues were also a key factor, many users remarked that they fear of failure would likely prevent them even attempting the task.

In every case we found that it was not possible to complete the task using the tools provided by the car manufacturer, a telescopic wrench was needed to increase the torque applied to the wheel studs.

The design concept behind the product changes the paradigm of how the most problematic task of changing a flat tyre is performed. The product minimizes the steps of changing a flat tyre by undoing the 4 studs of a wheel instead of undoing individually, using the motion force of the car.

• Utilizes the weight and motion of the car to release the 4studs, reducing required effort
• Does not rely on physical strength of user
• Improves road safety in reducing time spent in path of traffic

CONCLUSION

The final developed product is an innovative solution to the problems witnessed when changing a wheel. By loosening all four studs simultaneously, using the forces generated by the turning of the car wheel, the task becomes less demanding for the user while also reducing the time taken.

Designer : Fabiano Pottes

Designer : Vipin George

This proposal is focused around providing an alternative view of what the future of the Taxi might be. The vehicle is designed around the user and this is reflected in the safety of ingress/egress, the passenger/driver compartment split and features for ease of use by passengers. Features include, split for driver safety when used as night rider, GPS and mapping system for driver and passenger, passenger entertainment/info hub, Smart card system, disability access and focus on curb side access only. Technological features include the hydrogen fuel cell, battery generators, solar panel system and recharging hubs.

The overall aesthetic of the vehicle is influenced by the Australian environment; space, relaxed ambience, unique identity, comfort, security, and a ‘can do’ attitude. These unique characteristics immediately identify the vehicle as special purpose and also set it apart from other vehicles on the road. The curb-side DLO captures the essence of the Taxi in that it is inviting passengers inside for an experience.

The footprint is emphasized by the wheels being in the outermost corners of the vehicle which allows for greater volume and also a very level and balanced stance. The roof features an acrylic opening area to allow for a greater sense of space while also allowing a great vantage point for passengers. The solar panel is also cleverly housed on the roof to harness the most energy from beating Australian sun.

Curb side access only for passenger ingress / egress safety. All doors use a slider system for minimizing the overall footprint of the vehicle whilst it is in operation. Access for wheel-chair bound passengers is catered for by providing a platform that extends to the curbside to allow access. All rear compartment seats tuck away to open-up maximum floor room for wheelchair access. Rear trunk also operates on a slider system.

The rear compartment is split-up to allow for better communication for the rear occupants. Rear seats fold away to allow access and floor clearance for wheelchair access. Heads-up display on split window for accessing features such as map, places of interest, fares and also for advertising. Driver to passenger split is driven by – safety and privacy. The split ensures security of the drivers whilst also providing a more private booth-type environment for passengers. Doors split open at the centre to allow for maximum operating opening distance.

Polycarbonate is used throughout the vehicle due to its impact resistance, relative lightweight, optical qualities and high temp resistance. The chassis comprises of aluminum to minimize weight.

Curb-side access only for passenger safety, bright orange livery for visual impact, safety-cell for passengers and driver all contribute to overall safety. Optimized seating configuration allows greater interaction, comfort and ease of use – especially the fold away seats for wheelchair access.

Hydrogen fuel cell technology coupled with electric generators / batteries propel the vehicle. The solar panel is used to harness extra energy as well as the recharging hubs when the vehicle is used to pick up passengers.

Designer : Damian Lucaciu

[Press Release]

Live life in the fast lane with the XPERIA™ X2 from Sony Ericsson. Designed for those who always need to be connected, whether it’s for business or personal life, the XPERIA™ X2 blurs the boundary between work and play.

London, UK – September 2, 2009 – Today Sony Ericsson announces the XPERIA™ X2 a new Windows® phone that offers a best in class email and multimedia experience. In the modern world where 24/7 communication is key, users can instantly synchronise their mail and calendar and open and edit Microsoft® Office Mobile documents quickly and efficiently to stay connected with colleagues wherever they are.

The XPERIA™ X2 also includes the unique SlideView feature, which provides quick access to frequently used phone activities. Providing quick interaction with contacts, messages, media and more, SlideView gives an overview of missed incoming activity, notifying the user of any missed calls, e-mails and text messages so users don’t overlook an important contact.

With 14 specially designed preloaded XPERIA™ panels and 16 more to download, users can work with no boundaries with the XPERIA™ X2. From Skype, Mytopia and Google™, to games, CNN and Windows Live™, the panels ensure users are up-to-date with what matters most to them. With an improved touch interface and new 3D signature panel users also benefit from flexible desktop panels designed to categorise business, fun and communication features. Just set favourites to appear during certain times of the day and can get the latest news in the morning, YouTube™ at lunchtime and games for the journey home.

Powered by QWERTY messaging, Windows Mobile® users can even show their presentations on the big screen with the TV out cable – the XPERIA™ X2 makes a day at the office a walk in the park.

“In the fast moving world we live in, the need to stay connected has never been so important.” said Sumit Malhotra, marketing business manager, Sony Ericsson. “We constantly rely on our mobile phones as an extension to the office and the XPERIA™ X2 debuting with Windows Mobile® 6.5, allows users to work quickly and efficiently while on the move. The XPERIA™ X2 also features a new range of interactive panels as well as SlideView, which provides quick access to frequently used phone activities – perfect for those who need to see any missed incoming activity at a glance.”

Entertainment is not compromised on XPERIA™ X2. Enjoy amazing multimedia with the 3.2” high resolution touch screen and DVD quality and take advantage of the 8.1 megapixel camera to capture and instantly share experiences with friends and family. Personalise the panels and users can access Facebook™ to upload their party or holiday images and they can chat with friends across the world via Skype. Whether it is music, photography, email, video or gaming the XPERIA™ X2 has it all.

“Windows® phones allow people to manage their whole world – from work to home to play – on a single handset,” said Stephanie Ferguson, general manager, product management, Microsoft Corp. “The XPERIA™ X2 taps the powerful messaging and multimedia capabilities in Windows Mobile® so customers can be in touch, productive and entertained wherever they are.”

With the need to stay connected 24/7 Sony Ericsson has designed XPERIA™ Services, a bespoke and unique after sales package designed to help XPERIA™ X2 users get the most out of their mobile phone. With a specialised technical team standing by to support busy users and talk through the outstanding features the XPERIA™ X2 has to offer users can get help from troubleshooting to how to access their favourite websites. And if their XPERIA™ X2 stops working while they are abroad, XPERIA™ Services can replace the mobile phone via a simple phone call.
XPERIA™ Services really has been devised with the consumer in mind and to help consumers discover more about their XPERIA™ X2.

Live life without boundaries

* Windows Mobile® 6.5 – work on the move easier
* Make the most of the day – flexible desktop panels categorised for life: communication and fun, multimedia, business and internet
* Work without boundaries – instant synchronisation of mail, calendar powered by QWERTY keyboard messaging and Windows Mobile®
* Slide view – quick access to frequently used phone activities and overview of missed incoming activity
* Present documents on the big screen – TV out cable
* Never get stranded – XPERIA™ exclusive travel insurance
* Enjoy amazing multimedia – 3.2” high resolution touch screen and DVD quality
* 8.1 mega pixel camera with Photo light – easily upload images to web albums
* Real 3D panel – 3D effects and zoom, music playback controls

Big business meeting? Arrive charged with the Car Charger AN300 – ultra fast, ultra-safe and ultra-reliable. A perfect accessory for the XPERIA™ X2, it charges 40 per cent faster than most car chargers – just plug into the cigarette lighter and go.

XPERIA™ X2 supports GSM/GPRS/EDGE 850/900/1800/1900 and UMTS/HSPA 850/900/2100. XPERIA™ X2 will be available in selected markets from early Q4 in the colours Elegant Black and Modern Silver.

Designer : Sony Ericsson

Designer : Brad Mitchell

Designer : Jeongche Yoon and Hoyoung Kihl

Designer : Kioko Muthui

Designer : Serdar Sisman

[Press Release]
Thousand Oaks, California, April 7, 2009 – World-recognized strategy, innovation, and design consultancy RKS is proud to announce the introduction of the Neuma Hybrid Tattoo Machine, as RKS helps Neuma revolutionize the tattoo industry and usher in a new age of artistry, comfort, and safety. The superior technology of Neuma tattoo machines benefits tattoo collectors and artists alike – with the lighter-weight, fully-autoclavable tattoo machine delivering a less painful tattoo experience and drastically reduced healing times.

Dissatisfied with traditional coil machines, award-winning tattoo artist and inventor Carson Hill set out to create a completely new kind of tattoo technology – the first air-powered tattoo machine. Carved out of solid aluminum years before the MacBook made it cool, the original pneumatic tattoo machine, known as the Neuma2, was light-weight and fully-autoclavable.

The latest evolution of the Neuma, the Neuma Hybrid, is the result of Hill’s desire to constantly push for improvements. Hill listened carefully to suggestions from artists and engaged RKS to re-engineer and re-design the Neuma2. The result is the Neuma Hybrid. At only 3.7 ounces in its pneumatic configuration, the Hybrid still weights less than half as much as traditional coil machines. Packed inside this small but powerful package is an improved pneumatic design for greater efficiency and less air consumption, a larger impeller for more torque, a cushioned armature for compliance, a variable stroke-length, an improved collet, and optimized cycle timing for less drag on the skin when lining.

The “hybrid” part comes in when Neuma tattoo artists want to take the show on the road. Year-round and world-wide, tattoo artists travel to expos to create their art right before their fans’ eyes. With the baggage restrictions now in force by airlines, it’s becoming more of a challenge to travel with an air compressor. The Neuma and RKS teams brainstormed an ideal solution… a motorized module that magnetically-couples with the Neuma to transform it into an electric-powered tattoo machine. This means that Neuma artists can have the Neuma performance they love in an electric configuration that still weighs a full third less than traditional coil machines. And, most importantly, the pneumatic machine is still fully-autoclavable.

Whether you’re an artist, a long-time collector, or someone who’s been tempted but afraid to get a tattoo, the Neuma Hybrid represents a breakthrough in delivering a safer, less-painful, tattoo experience. And as for Carson Hill, perhaps Rosenau said it best, “He’s developed something that’s changing the way tattoos are done and the look of tattoos. He has his own little place in tattoo history.” Hearing that makes Hill squirm a little.

Designer : RKS Design for Neuma