[Press Release]

Ancona, Italy. September 22, 2009. WHY, Wally Hermès Yachts, today unveils a revolutionary
approach to cruising in motor yachts with the presentation of a full size model of its first born, an
innovative 58 metre-long 38 metre-wide yacht, in Ancona’s shipyard.

Wally Hermès Yachts: a joint-venture.
WHY is the result of the joint-venture signed in June 2008 between Hermès and Wally, to develop a new type of motor yacht redefining the art of living on the sea. The iconic Parisian house and the iconic Monaco yacht brand formed an equal partnership whereby each company is fully involved in all aspects of the conception and design of each project. Pierre-Alexis Dumas, Artistic Director of Hermès says : “When we met, in autumn 2007, Luca Bassani Antivari, President of Wally had thought about asking Hermès to accessorise the interior of one of his boats. I was impressed by the daring of his projects. My instinct was to get on board with him and go and seek out new territories in yacht design, but I had no interest in speed.”

Luca Bassani Antivari explains: “What I’ve always liked about Hermès, aside from its intrinsic quality, is its audacity and radicalism; its desire to go beyond trends, to make no compromises and to maintain the authenticity of the house. Wally shares the same values, ‘Hermès-on-Land’, ‘Wally-on-Sea’: inevitably our paths had to cross.”

WHY 58×38
The common values of the two brands have led to a first yacht that offers an unparalleled living space at sea. WHY was developed to give life to this concept assembling a team of dedicated talents in design, engineering, and naval architecture.

Then the tried and tested Norwegian Ramform hull characterised by exceptional and unprecedented stability and volume and spotted by Luca Bassani Antivari, revealed itself as the ideal choice to be adapted to the WHY 58×38 project.

Following this unique adaptation, the decks and the interiors were developed in accordance with the fundamental credo of WHY, ‘form-equals-function’. Thus were born other innovations in the world of mega yachts: patios generously flooding the interior with natural light, photovoltaic panels on the glass hull sides, as well as on the roof opening, like Venetian blinds, a 25 metre-long forward end swimming pool, and a 36-metre aft deck beach.
WHY 58×38 offers comfort, privacy, stability, space, independence and sustainability.

Sustainability
“We are very interested in creating a yacht that will have a low environmental impact”, says Pierre-Alexis Dumas. “Its relationship with the sea must be respectful and easy. WHY intends to offer a new way of moving over water by creating an innovative way of managing and recycling its sources and uses of energy.”
“If you want to go totally ecological, it’s only sailing yacht. The reality is that today, 90 % of the market is powerboats, echoes Luca Bassani Antivari. Our aim is to reduce diesel consumption per year and per yacht: 20 to 30 % for propulsion and 40 to 50 % for generation.”

Thanks to its specific hull, WHY 58×38 requires less power at cruising speed than a boat of equal size. Its diesel-electric propulsion is the most efficient motorisation today, and the surface of the photovoltaic panels, almost 900 square metres, covers most of the boat’s auxiliary system needs.

WHY Research and Development plan to optimize this project’s energy consumption by improving the isolation of the yacht and the heat recovery of its engines, and is also investigating the latest wind energy production and wind propulsion system technologies.

In comparison to a yacht of the same size, WHY 58×38 has been conceived to reduce drastically its energy consumption, saving up to 200 tons of diesel per year.
The WHY R & D program includes tank testing for hull stability in the SSPA facilities in Sweden, and the construction of a full-scale mock-up in order to allow the design team to fine tune the living areas correctly in accordance with the hull’s unique shape.

“The WHY 58X38 yacht looks very unfamiliar but it remains on a human scale. Space is the greatest luxury on the sea, but I believe the new luxury will be the time to enjoy it”, concludes Pierre-Alexis Dumas.

Designer : Pierre-Alexis Dumas, Luca Bassani Antivari, Gabriele Pezzini, and MauroSculli

Super functional applications are the key attribute of Burst. It supports revolutionary video conferencing which will help the deaf and hearing impaired aside from offering many other advantages. The innovative technology of combining a mobile device with a protection product has made it as functional and usable as a personal computer. Moreover, it is packed with various category games to make it a nice piece for all range of gamers. Other highlighted features of Burst include HD projected web browsing, document and media editing, video conferencing and online gaming. It can make user to send and receive calls, take pictures and video, download and listen to music and many more.

Designer : DJ German and Ryan King

Awards:
- First Place: $20,000
- Second Place: $10,000
- Third Place: $5,000
- 40 Honorable Mentions: $1,000 + 1 LG U.S. Phone (A.R.V. of $300)

Start and End Dates: April 20, 2009 @ 12:00 a.m. PST – June 7, 2009 @ 11:59 p.m. PST

Submit your idea here!

[Press Release]

CHICAGO, IL. – April 21, 2009 – LG Mobile Phones (the fastest growing mobile phone brand in North America) is partnering with crowdSPRING (an online marketplace for creative services) and Autodesk (a leader in 2D and 3D design and engineering software) to hold a new competition to define the future of personal mobile communication. Starting today, U.S. residents age 18 and over can have a chance to design their vision of the next revolutionary LG mobile phone and compete for more than $80,000 in awards.

This year’s competition is even bigger and better than last year’s with first place awarded $20,000, second place awarded $10,000 and third place awarded $5,000. And to reward as many people as possible in the name of creativity, LG will be giving out a whopping 40 honorable mentions of $1,000 plus an LG U.S. phone!

“We’re very excited about this competition because it gives consumers, professionals, students and design enthusiasts all a chance to exercise their creative imaginations and have their ideas be heard. You don’t have to work for LG to make an impact on the future of mobile phones,” said Ehtisham Rabbani, V.P. of product strategy and marketing for LG Electronics MobileComm, U.S.A, Inc.

Autodesk will supply participating designers with a free 15-day trial of SketchBook Pro. Autodesk SketchBook Pro software is a digital sketchpad. A paint and drawing application for use on the Mac or PC, it offers an intuitive, streamlined user interface so even new users can be productive within minutes. The 15-day trial will give all competitors access to industry-leading professional design software and levels the playing field for professional and amateur designers alike to create the phone of their dreams.

Both seasoned and aspiring designers can submit their entries until June 7th at www.crowdspring.com/LG

Competition Details

Eligibility: Any U.S. resident that is 18 years (or age of majority in state of residence) and older

Start and End Dates: April 20, 2009 @ 12:00 a.m. (midnight) PST – June 7, 2009 @ 11:59 p.m. (midnight) PST

Winners will be announced on July 7, 2009 at www.crowdspring.com/LG/winners.

Prizes:
• First Place: $20,000 Cash Award
• Second Place: $10,000 Cash Award
• Third Place: $5,000 Cash Award
• 40 Honorable Mentions: $1,000 Cash Award + 1 LG U.S. Phone (A.R.V. of $300)

Official rules can be found at www.crowdspring.com/LG. NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED

Designer : Fredrik Hyltén-Cavallius via TheDesignBlog

Designer : Andrew Kim via ProductDesignForums

HM3’s twin cones indicate hours and minutes respectively, with the hour cone capped by a day/night indicator. An over-sized date wheel – the wheel is actually a larger diameter than the movement – allows for large, clearly legible numbers, with the date indicated by a neatly engraved triangle.

The movement of HM3 has been literally turned upside down to allow for an uninterrupted view of the solid gold winding rotor and the animated oscillations of the balance wheel. The technical challenges in inverting the movement were considerable; however, Jean-Marc Wiederrecht, winner of the inaugural award for Best Watchmaker at the 2007 Grand Prix d’Horlogerie de Genève, and his team at Agenhor not only met but surpassed the challenge.

Turning the watch over reveals the technical secret behind the inverted movement: two large, high-tech ceramic bearings that efficiently transmit power up to the cones and the date wheel.

Designer : Maximilian Büsser and Friends

From : Ooma

Designer : Confused Direction

Designer : Stevie Miles Brewu

Text from IDEO :
Project Inkwell’s goal is to greatly increase the size and effectiveness of the K-12 education technology market by managing the synthesis of functional specifications for a ubiquitous computing platform. As a Project Inkwell partner, IDEO assisted by facilitating a group of experts in understanding and synthesizing the needs and desires of students, and by prototyping possible solutions. The results of this effort have been visualized in the Spark concept.

Spark allows students to learn anytime, anywhere. It provides students with a highly mobile device that supports collaboration and multimedia work through educational software. Wireless networking enables use of the internet as a learning space and a means of working with peers and mentors, and promotes the publishing and sharing of work. The configuration of Spark affords an endless number of personalization opportunities. The soft housing protects the Spark unit while providing a medium with which to convey a sense of group or individual identity. The housing and keyboard are inexpensive and can be easily replaced over the life of the device. Along with the full-function keyboard, the Spark housing provides storage for a hot-swappable spare battery and a Bluetooth mouse.

Designer : IDEO