[Press Release]

Ancona, Italy. September 22, 2009. WHY, Wally Hermès Yachts, today unveils a revolutionary
approach to cruising in motor yachts with the presentation of a full size model of its first born, an
innovative 58 metre-long 38 metre-wide yacht, in Ancona’s shipyard.

Wally Hermès Yachts: a joint-venture.
WHY is the result of the joint-venture signed in June 2008 between Hermès and Wally, to develop a new type of motor yacht redefining the art of living on the sea. The iconic Parisian house and the iconic Monaco yacht brand formed an equal partnership whereby each company is fully involved in all aspects of the conception and design of each project. Pierre-Alexis Dumas, Artistic Director of Hermès says : “When we met, in autumn 2007, Luca Bassani Antivari, President of Wally had thought about asking Hermès to accessorise the interior of one of his boats. I was impressed by the daring of his projects. My instinct was to get on board with him and go and seek out new territories in yacht design, but I had no interest in speed.”

Luca Bassani Antivari explains: “What I’ve always liked about Hermès, aside from its intrinsic quality, is its audacity and radicalism; its desire to go beyond trends, to make no compromises and to maintain the authenticity of the house. Wally shares the same values, ‘Hermès-on-Land’, ‘Wally-on-Sea’: inevitably our paths had to cross.”

WHY 58×38
The common values of the two brands have led to a first yacht that offers an unparalleled living space at sea. WHY was developed to give life to this concept assembling a team of dedicated talents in design, engineering, and naval architecture.

Then the tried and tested Norwegian Ramform hull characterised by exceptional and unprecedented stability and volume and spotted by Luca Bassani Antivari, revealed itself as the ideal choice to be adapted to the WHY 58×38 project.

Following this unique adaptation, the decks and the interiors were developed in accordance with the fundamental credo of WHY, ‘form-equals-function’. Thus were born other innovations in the world of mega yachts: patios generously flooding the interior with natural light, photovoltaic panels on the glass hull sides, as well as on the roof opening, like Venetian blinds, a 25 metre-long forward end swimming pool, and a 36-metre aft deck beach.
WHY 58×38 offers comfort, privacy, stability, space, independence and sustainability.

Sustainability
“We are very interested in creating a yacht that will have a low environmental impact”, says Pierre-Alexis Dumas. “Its relationship with the sea must be respectful and easy. WHY intends to offer a new way of moving over water by creating an innovative way of managing and recycling its sources and uses of energy.”
“If you want to go totally ecological, it’s only sailing yacht. The reality is that today, 90 % of the market is powerboats, echoes Luca Bassani Antivari. Our aim is to reduce diesel consumption per year and per yacht: 20 to 30 % for propulsion and 40 to 50 % for generation.”

Thanks to its specific hull, WHY 58×38 requires less power at cruising speed than a boat of equal size. Its diesel-electric propulsion is the most efficient motorisation today, and the surface of the photovoltaic panels, almost 900 square metres, covers most of the boat’s auxiliary system needs.

WHY Research and Development plan to optimize this project’s energy consumption by improving the isolation of the yacht and the heat recovery of its engines, and is also investigating the latest wind energy production and wind propulsion system technologies.

In comparison to a yacht of the same size, WHY 58×38 has been conceived to reduce drastically its energy consumption, saving up to 200 tons of diesel per year.
The WHY R & D program includes tank testing for hull stability in the SSPA facilities in Sweden, and the construction of a full-scale mock-up in order to allow the design team to fine tune the living areas correctly in accordance with the hull’s unique shape.

“The WHY 58X38 yacht looks very unfamiliar but it remains on a human scale. Space is the greatest luxury on the sea, but I believe the new luxury will be the time to enjoy it”, concludes Pierre-Alexis Dumas.

Designer : Pierre-Alexis Dumas, Luca Bassani Antivari, Gabriele Pezzini, and MauroSculli

Super functional applications are the key attribute of Burst. It supports revolutionary video conferencing which will help the deaf and hearing impaired aside from offering many other advantages. The innovative technology of combining a mobile device with a protection product has made it as functional and usable as a personal computer. Moreover, it is packed with various category games to make it a nice piece for all range of gamers. Other highlighted features of Burst include HD projected web browsing, document and media editing, video conferencing and online gaming. It can make user to send and receive calls, take pictures and video, download and listen to music and many more.

Designer : DJ German and Ryan King

This phone includes a giant, bright, flexible and energy-saving OLED screen which is the only way of interacting and can independently produce required buttons and wipers for operating a program. Aside from that, the ergonomic shape of that phone allows to place the phone comfortably over a palm. There is a foldable stand at the back surface of the phone that can be used to place it as a lucrative alarm clock or can be used as an elegant lamp using the brightness of the OLED screen.

Designer : Ilya Tkach

Awards:
- First Place: $20,000
- Second Place: $10,000
- Third Place: $5,000
- 40 Honorable Mentions: $1,000 + 1 LG U.S. Phone (A.R.V. of $300)

Start and End Dates: April 20, 2009 @ 12:00 a.m. PST – June 7, 2009 @ 11:59 p.m. PST

Submit your idea here!

[Press Release]

CHICAGO, IL. – April 21, 2009 – LG Mobile Phones (the fastest growing mobile phone brand in North America) is partnering with crowdSPRING (an online marketplace for creative services) and Autodesk (a leader in 2D and 3D design and engineering software) to hold a new competition to define the future of personal mobile communication. Starting today, U.S. residents age 18 and over can have a chance to design their vision of the next revolutionary LG mobile phone and compete for more than $80,000 in awards.

This year’s competition is even bigger and better than last year’s with first place awarded $20,000, second place awarded $10,000 and third place awarded $5,000. And to reward as many people as possible in the name of creativity, LG will be giving out a whopping 40 honorable mentions of $1,000 plus an LG U.S. phone!

“We’re very excited about this competition because it gives consumers, professionals, students and design enthusiasts all a chance to exercise their creative imaginations and have their ideas be heard. You don’t have to work for LG to make an impact on the future of mobile phones,” said Ehtisham Rabbani, V.P. of product strategy and marketing for LG Electronics MobileComm, U.S.A, Inc.

Autodesk will supply participating designers with a free 15-day trial of SketchBook Pro. Autodesk SketchBook Pro software is a digital sketchpad. A paint and drawing application for use on the Mac or PC, it offers an intuitive, streamlined user interface so even new users can be productive within minutes. The 15-day trial will give all competitors access to industry-leading professional design software and levels the playing field for professional and amateur designers alike to create the phone of their dreams.

Both seasoned and aspiring designers can submit their entries until June 7th at www.crowdspring.com/LG

Competition Details

Eligibility: Any U.S. resident that is 18 years (or age of majority in state of residence) and older

Start and End Dates: April 20, 2009 @ 12:00 a.m. (midnight) PST – June 7, 2009 @ 11:59 p.m. (midnight) PST

Winners will be announced on July 7, 2009 at www.crowdspring.com/LG/winners.

Prizes:
• First Place: $20,000 Cash Award
• Second Place: $10,000 Cash Award
• Third Place: $5,000 Cash Award
• 40 Honorable Mentions: $1,000 Cash Award + 1 LG U.S. Phone (A.R.V. of $300)

Official rules can be found at www.crowdspring.com/LG. NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED

Nicolas explanations:
Utilizing a new energy model, the vehicle uses the electricity to stimulate a central water tank, splitting the water into hydrogen and oxygen. The hydrogen gets stored in special reserve tanks, while the oxygen gets expelled into the air as exhaust. With this model, the vehicle functions like a plant, only needing the sun and water to create its own fuel. The sleek, mono-volume design allows for optimal interior space and utility. Special design features also include layered body panels, unique headlight/side mirror units, and offset seating to allow elbow room for all occupants.

Since the principle material used to construct the exterior functions by re-directing light to the edges, I wanted to accentuate this feature in the design. To do so, I designed the roof panel to act like a canopy, suspended over the roof pillars mimicking a shade or visor. The rear lights themselves are packed into the edge of the “glass sleeve” composing the exterior, to seem as if the brake lights are being emitted from the glass edges.

Using this technology, there were key issues that had to be solved in the revision stage. While the solar panels use highly saturated dyes, this color cannot be used on the entire exterior because it would disorient the driver. To solve this, I broke up the material into three different shades (clear/smoked/colored) and strategically placed them around the vehicle in order to maximize driver visibility

Technology aside, it was important that I attempt to break the stigma against small cars in North America. To do this, I used long lines that stretch across the form, visually elongating the vehicle and providing an athletic stance. In order to maximize the use of such a small package, I used a mono-volume approach to open-up the interior space as much as possible. Another important feature to small vehicles is character… so besides a traditional “happy face”, I designed the headlights and side mirrors to be integrated into one unit that extends out from the body like eyes.

Designer : Nicolas Stone

Designer : Thomas Lemaire

From : Floatworks

Designer : Yutaka Igarashi

Designer : Fredrik Hyltén-Cavallius via TheDesignBlog

Designer : Andrew Kim via ProductDesignForums