Designer : Karim Rashid

Designer : Nuno Teixeira

[Press Release]
Thousand Oaks, California, June 23, 2009 – World-recognized strategy, innovation, and design consultancy RKS and Water Advocacy KOR Water teamed together again to create a strategy that empowers consumers to make a difference. The result of this collaboration is the introduction of KOR’s Thirst for Giving™ program.

News of the original KOR ONE’s release was met by an immediate and overwhelming positive response. The viral PR campaign driven by RKS resulted in countless blog pickups, with the KOR ONE landing on Oprah’s “O List,” winning awards for both design and environmental preservation, and driving sales beyond all projections.

To build on this success, KOR Water enlisted RKS to create a Brand Trajectory and Product Proliferation Plan that would amplify the authenticity of the KOR brand. The first result of this effort is KOR’s new Thirst for Giving program to raise funds for water-related charities and help increase understanding of the vital role clean water plays in all our lives. Announced in conjunction of the introduction of three new KOR ONE colors, this innovative program empowers consumers to improve their health as they improve the health of the planet. “KOR’s mission is to celebrate and protect water,” said KOR founder and CEO Eric Barnes. “The Thirst for Giving program is our way of bringing more awareness to issues that deeply impact the future of water on our planet.”

The RKS strategy team first used Psycho-Aesthetics to enable KOR to identify organizations whose passions and goals aligned with KOR’s mission. Next, RKS created a strategy to create meaning… increasing the consumer’s ability to make a difference. Through this program, KOR has aligned with non-profits who are doing exceptional work related to causes KOR supports: ocean and watershed protection, the global water crisis and container recycling.

With each KOR ONE color tied to a specific cause, KOR will donate 1% of all sales to this select group. The original Ocean Blue KOR ONE supports Ocean Protection through the Agalita Marine Research Foundation. Sunrise Orange is for the Container Recycling Institute, while Sawgrass Green sales support Watershed Protection through The Wetlands Initiative. Orchid Pink is for the Global Water Crisis, with purchases supporting Blue Planet Run, a non-profit dedicated to bringing the global community together to provide safe drinking water to the more than one billion people who suffer for lack of access to clean water. “Blue Planet Run is thrilled that KOR Water recognizes how important safe drinking water is to every aspect of human life and is taking the lead in making change happen, said Lisa Nash, CEO of Blue Planet Run. “Our partnership will fund safe drinking water projects around the world, where as little as $30 can give someone a lifetime of safe drinking water.” KOR Water’s Thirst for Giving™ program is administered by 1% for the Planet, a non-profit dedicated to building and supporting an alliance of businesses that are financially committed to creating a healthy planet.

All four lustrous colors are made of BPA-free Eastman Tritan™ copolyester and include the original KOR ONE’s see-through design (eliminating worries of what might be hidden inside a metal bottle), innovative one-handed opening, a cap you can’t lose, inspirational KOR Stone inside lid, and a “just right” spout big enough for ice cubes and easy on the lips.

The Thirst for Giving program and the release of the new colors are just the beginning. “We’re excited about the new product lines we’re developing with KOR,” said Tom White, Executive Vice President of RKS. “RKS is thrilled to focus our strategy, design, and innovation teams on building the KOR Water brand and enabling them to achieve their goals.”
Designer : RKS for KOR Water

Designer : Richard Hunt via [DesignBoom]

Jason says :
My objective was to use the current Lamborghini design language and apply it to their tractor line. What many people don’t know is that Lamborghini started as tractor manufacturing company, and later became famous for their exotic sports cars. I wanted to infuse the tractors exterior with the styling of today’s Lamborghini sports cars, especially the new Reventon, which applied a shattered-glass type styling to the body panels. Once my sketches were complete, I used the orthographic drawing I created to build a scale paper model of the Lamborghini Toro Tractor. I then used Alias to build a 3D model for the final result.

Designer : Jason Battersby

Official Press Release :
With the uncompromisingly high quality of its equipment, its premium craftsmanship and its modern design, the new Mercedes-Benz mountain bike fulfils the high demands of experienced cycling enthusiasts. At its heart is an elegant and functional full-suspension frame with a sophisticated four-link rear suspension. The high-quality aluminium design was developed in collaboration with premium German cycle manufacturer ADP Engineering GmbH, a company renowned for its exclusive, handcrafted Rotwild brand of cycles, who have already proved themselves reliable partners of Mercedes-Benz with other bike designs.

The exclusive Mercedes-Benz Accessories GmbH range enables customers to further tailor their bikes to their own requirements. The collection contains everything from an electronic bike computer with twelve functions, a practical pannier with a capacity of seven litres and an ultra-light mini-tool for repairs on the road to a handy mini pump, a useful hydration rucksack and a first-aid kit.

Technical data

Frame
Material: Aluminium 7005;
Colour: Sport Edition: anthracite
Comfort Edition: white with red and black elements
Size: Sport Edition: S (47); M (50); L (53)
Comfort Edition: S (45); M (48)

Rear-wheel suspension
Suspension/damping: Rock Shox Monarch 3.1 oil-air suspension strut adjustable rebound and compression stage
Travel: 120 mm

Front-wheel suspension
Fork: Rock Shox Recon 335 with aluminium crown
Suspension/damping: Solo Air/adjustable rebound stage,
Compression stage adjustable up to lockout
Travel: 120 mm

Drive system
Crankset: Truvativ Firex 3.3
Crank length: Sport Edition: S: 170 mm; M/L: 175 mm
Comfort Edition: S/M: 170 mm
Pedals: Wellgo, SPD compatible
Chainrings: Truvativ Alu 44-32-22T SRAM
Inner bearing: Truvativ Firex 3.3 BSA

Shifter
Cassette: Shimano HG 50; 11-32T; 9speed
Shift lever: SRAM X.7 Trigger
Front derailleur: SRAM X.9
Rear derailleur: SRAM X.9 long cage, 9speed

Brakes
System: Avid Juicy 5; 185 mm rotors front/rear

Wheels
Hubs front: H 220D
Hubs rear: H 400D
Spokes: DT Comp 2.0/1.8
Rims: DT SWISS X430 Disc 26″
Tyres: ContinentalMountainKing Falt; 26 x 2.20″

Removable parts
Stem: S 140
Sport Edition: S 75 mm; M 90 mm; L 115 mm
Comfort Edition: S 60 mm; M 75 mm
Handlebars: B 240
Sport Edition: 640 mm
Comfort Edition: 600 mm
Grips: Sport Edition: VeloLight
Comfort Edition: Ergon GP1
Saddle: Topeak Allay Racing
Saddle post: P 260; 31.6 x 350 mm

Weight
without attachments: approx. 13.5 kg

Designer : Mercedes Benz via BenzInsider