Designer : Razy2

Starting from the package I received, a cool sleek package with the heading “Audio Revolution in a Box”, which really enhances the attention. I have opened the package and yeah I got a bit disappointed since almost all the portable speakers come in a pair. Well I must say this feeling got away as soon as I plugged in the little monster with my iPod. But still, I wish I had 2 X-Mini 2nd Generation speakers to make better comparison with X-Mini Max. [Buy it here]

The compact, innovative, capsule shaped design combining with the superb sound clarity it delivers through its large 40mm driver; this is a perfect audio enhancement that can make any sort of music or video player into an individual or group entertainment point. If features high capacity rechargeable battery that can offer around 11 hours of continuous playback which is three times more than its predecessors.

Since I have only one X-Mini 2nd Generation, I couldn’t check but found online in several reviews of this speaker that it can be connected to another and so on, forming a bass-enhanced, self-powered chain of speaker system. This is obviously a cool feature which is quite rare too. In fact to get the experience, I am already searching if any of my friends bought it. It features a built-in volume control too which I personally prefer to keep in max and adjust the volume as much I want from my media player. The LED light shows that it’s turned on.

When it comes about the cables, it is handy in many ways. The main connecting cable has three ports; the mini-USB end goes to the speaker, the 2.0 one goes to the pc and the 3.5mm jack to the media player, whether it’s an iPod, MP3 player or a laptop. Aside from that, the speaker contains a tiny audio connecting cable that can be neatly tucked into the base. Even though, the minimum use of wire has eliminated the hassle a lot, I just wondered a wireless connection using Bluetooth or Wi-Fi or any other means would have made the gadget out of the world.

The size of the speaker is really tiny. I’ve compared with few other portable speakers online, say for an example its cousin X-Mini Max II, and have found it the tiniest among all others of the same range. Moreover, the balance of convenient portability and great sound quality has been done perfectly and accordingly a user would like. The thing I like most of my X-Mini 2nd Generation speaker is its extendable vacuum that imitates the feel of a sub-woofer; you can feel the vibration distinctly when it is playing on your hand, which is able to produce bass and volume over around ten times of its physical size.

Overall, the X-Mini 2nd Generation speaker seems very much stylish with me and everyone I’ve shown it has praised its design and performance. I really loved the speaker and considering the tiny shape and reasonable price, I will surely consider buying one more to get louder sound experience. [Buy it here]

From : X-Mini

[Press Release]

Ancona, Italy. September 22, 2009. WHY, Wally Hermès Yachts, today unveils a revolutionary
approach to cruising in motor yachts with the presentation of a full size model of its first born, an
innovative 58 metre-long 38 metre-wide yacht, in Ancona’s shipyard.

Wally Hermès Yachts: a joint-venture.
WHY is the result of the joint-venture signed in June 2008 between Hermès and Wally, to develop a new type of motor yacht redefining the art of living on the sea. The iconic Parisian house and the iconic Monaco yacht brand formed an equal partnership whereby each company is fully involved in all aspects of the conception and design of each project. Pierre-Alexis Dumas, Artistic Director of Hermès says : “When we met, in autumn 2007, Luca Bassani Antivari, President of Wally had thought about asking Hermès to accessorise the interior of one of his boats. I was impressed by the daring of his projects. My instinct was to get on board with him and go and seek out new territories in yacht design, but I had no interest in speed.”

Luca Bassani Antivari explains: “What I’ve always liked about Hermès, aside from its intrinsic quality, is its audacity and radicalism; its desire to go beyond trends, to make no compromises and to maintain the authenticity of the house. Wally shares the same values, ‘Hermès-on-Land’, ‘Wally-on-Sea’: inevitably our paths had to cross.”

WHY 58×38
The common values of the two brands have led to a first yacht that offers an unparalleled living space at sea. WHY was developed to give life to this concept assembling a team of dedicated talents in design, engineering, and naval architecture.

Then the tried and tested Norwegian Ramform hull characterised by exceptional and unprecedented stability and volume and spotted by Luca Bassani Antivari, revealed itself as the ideal choice to be adapted to the WHY 58×38 project.

Following this unique adaptation, the decks and the interiors were developed in accordance with the fundamental credo of WHY, ‘form-equals-function’. Thus were born other innovations in the world of mega yachts: patios generously flooding the interior with natural light, photovoltaic panels on the glass hull sides, as well as on the roof opening, like Venetian blinds, a 25 metre-long forward end swimming pool, and a 36-metre aft deck beach.
WHY 58×38 offers comfort, privacy, stability, space, independence and sustainability.

Sustainability
“We are very interested in creating a yacht that will have a low environmental impact”, says Pierre-Alexis Dumas. “Its relationship with the sea must be respectful and easy. WHY intends to offer a new way of moving over water by creating an innovative way of managing and recycling its sources and uses of energy.”
“If you want to go totally ecological, it’s only sailing yacht. The reality is that today, 90 % of the market is powerboats, echoes Luca Bassani Antivari. Our aim is to reduce diesel consumption per year and per yacht: 20 to 30 % for propulsion and 40 to 50 % for generation.”

Thanks to its specific hull, WHY 58×38 requires less power at cruising speed than a boat of equal size. Its diesel-electric propulsion is the most efficient motorisation today, and the surface of the photovoltaic panels, almost 900 square metres, covers most of the boat’s auxiliary system needs.

WHY Research and Development plan to optimize this project’s energy consumption by improving the isolation of the yacht and the heat recovery of its engines, and is also investigating the latest wind energy production and wind propulsion system technologies.

In comparison to a yacht of the same size, WHY 58×38 has been conceived to reduce drastically its energy consumption, saving up to 200 tons of diesel per year.
The WHY R & D program includes tank testing for hull stability in the SSPA facilities in Sweden, and the construction of a full-scale mock-up in order to allow the design team to fine tune the living areas correctly in accordance with the hull’s unique shape.

“The WHY 58X38 yacht looks very unfamiliar but it remains on a human scale. Space is the greatest luxury on the sea, but I believe the new luxury will be the time to enjoy it”, concludes Pierre-Alexis Dumas.

Designer : Pierre-Alexis Dumas, Luca Bassani Antivari, Gabriele Pezzini, and MauroSculli

Text from Fabiano :
There are over 25 million legally registered vehicles on the UK’s roads today. Car manufacturers supply the basic tools that are required to perform the task of changing a wheel with every new car; these tools should be sufficient to complete the task successfully but is this really the case? Research suggests that people are reluctant to perform this task themselves.
Flat Tyres were the AA’s 3rd highest reason for call-out in 2005, beaten only by flat or faulty batteries and Lost keys.

Several user centered analyses were performed with volunteers who matched our key user profiles most closely. Existing products available for purchase were used. Many problems were highlighted in particular:
•  Safety, low posture is often required, particularly in removing wheel studs and jacking the car. If the flat is on the drivers sided, the task must be performed in the road as traffic passes. This posture hides the user from passing traffic and also makes it hard for the user to see the traffic approaching. This problem is increased at night.
•  Visibility of tools is poor at night. Existing tools tend to be black or grey in colour.
•  Clear instructions required, particularly for those who have never performed the task before. They serve to increase the users confidence in completing the task successfully and safely.
•  Psychological issues were also a key factor, many users remarked that they fear of failure would likely prevent them even attempting the task.

In every case we found that it was not possible to complete the task using the tools provided by the car manufacturer, a telescopic wrench was needed to increase the torque applied to the wheel studs.

The design concept behind the product changes the paradigm of how the most problematic task of changing a flat tyre is performed. The product minimizes the steps of changing a flat tyre by undoing the 4 studs of a wheel instead of undoing individually, using the motion force of the car.

• Utilizes the weight and motion of the car to release the 4studs, reducing required effort
• Does not rely on physical strength of user
• Improves road safety in reducing time spent in path of traffic

CONCLUSION

The final developed product is an innovative solution to the problems witnessed when changing a wheel. By loosening all four studs simultaneously, using the forces generated by the turning of the car wheel, the task becomes less demanding for the user while also reducing the time taken.

Designer : Fabiano Pottes

The concept’s touch-screen user-friendly interface and industrial design features the lower energy consuming Inter CPU and the ability of remote management, coupled with the upgradeability and adaptability of the hardware design, representing operational savings and reduction in total cost of ownership. With this modular architecture, retailers will be able to configure the features and the styling of the system and can reach the customers through more touch points. Also, the design will provide the opportunity to boost revenue through intelligent cross-selling tools, digital signage and targeted ads.

With this concept, customers will get personalized and heightened shopping experiences according to their needs, whether they want to check product recommendations and reviews, store information or sales, all they can have through this high-tech, self sufficient and intelligent system. Thus, customers will get an efficient, informative and streamlined real life shopping experience while remaining in touch of the convenience of online shopping.

Designer : FrogDesign

The E-bike has been designed with airless tires, robust tubular construction and shaft drive, ensuring durability, while the luminated front bar and dazzling graphics increase the visibility and safety for the rider. E-bikes have designed to be folded quickly and intuitively by the user and deposit it into the storage modules after arriving to a transit hub. RFID technology has been utilized to charge the users on their Oystercard according to the amount of E-bike rental time. When docked, E-bikes act as hub seating and get charged for the next renter.

Transit hubs optimize the traveler’s transitional experience between renting bike schedule called Bikeshare and boarding on a bus. The hubs provide real time transit schedule by allowing access to the Bikeshare. The Ionic modular design provides the concept with distinctive architectural identifiers all through the cityspace, increasing both the desirability and visibility of city public transit. During the time passengers board on a bus, its ultracapacitors get charged until next stop via a small arm extended from the hub. The busses collect and disperse E-bikes according to demand, effectively diminishing the need of third party distributors.

The electrical modular buses aim to optimize the needs of next generation commuters by providing ultimate convenience for public transit. The specialized interior space addresses the diverse needs of passengers. The compact and ergonomically bended seating arrangement provides a safer environment for seat occupiers and the standing passengers downstairs for short distant travel. On the other hand, long-distance travelers and tourists will be able to enjoy the city from panoramic second floor.

Designer : Gabriel Wartofsky

Designer : Victor Vetterlein

[Press Release]

Live life in the fast lane with the XPERIA™ X2 from Sony Ericsson. Designed for those who always need to be connected, whether it’s for business or personal life, the XPERIA™ X2 blurs the boundary between work and play.

London, UK – September 2, 2009 – Today Sony Ericsson announces the XPERIA™ X2 a new Windows® phone that offers a best in class email and multimedia experience. In the modern world where 24/7 communication is key, users can instantly synchronise their mail and calendar and open and edit Microsoft® Office Mobile documents quickly and efficiently to stay connected with colleagues wherever they are.

The XPERIA™ X2 also includes the unique SlideView feature, which provides quick access to frequently used phone activities. Providing quick interaction with contacts, messages, media and more, SlideView gives an overview of missed incoming activity, notifying the user of any missed calls, e-mails and text messages so users don’t overlook an important contact.

With 14 specially designed preloaded XPERIA™ panels and 16 more to download, users can work with no boundaries with the XPERIA™ X2. From Skype, Mytopia and Google™, to games, CNN and Windows Live™, the panels ensure users are up-to-date with what matters most to them. With an improved touch interface and new 3D signature panel users also benefit from flexible desktop panels designed to categorise business, fun and communication features. Just set favourites to appear during certain times of the day and can get the latest news in the morning, YouTube™ at lunchtime and games for the journey home.

Powered by QWERTY messaging, Windows Mobile® users can even show their presentations on the big screen with the TV out cable – the XPERIA™ X2 makes a day at the office a walk in the park.

“In the fast moving world we live in, the need to stay connected has never been so important.” said Sumit Malhotra, marketing business manager, Sony Ericsson. “We constantly rely on our mobile phones as an extension to the office and the XPERIA™ X2 debuting with Windows Mobile® 6.5, allows users to work quickly and efficiently while on the move. The XPERIA™ X2 also features a new range of interactive panels as well as SlideView, which provides quick access to frequently used phone activities – perfect for those who need to see any missed incoming activity at a glance.”

Entertainment is not compromised on XPERIA™ X2. Enjoy amazing multimedia with the 3.2” high resolution touch screen and DVD quality and take advantage of the 8.1 megapixel camera to capture and instantly share experiences with friends and family. Personalise the panels and users can access Facebook™ to upload their party or holiday images and they can chat with friends across the world via Skype. Whether it is music, photography, email, video or gaming the XPERIA™ X2 has it all.

“Windows® phones allow people to manage their whole world – from work to home to play – on a single handset,” said Stephanie Ferguson, general manager, product management, Microsoft Corp. “The XPERIA™ X2 taps the powerful messaging and multimedia capabilities in Windows Mobile® so customers can be in touch, productive and entertained wherever they are.”

With the need to stay connected 24/7 Sony Ericsson has designed XPERIA™ Services, a bespoke and unique after sales package designed to help XPERIA™ X2 users get the most out of their mobile phone. With a specialised technical team standing by to support busy users and talk through the outstanding features the XPERIA™ X2 has to offer users can get help from troubleshooting to how to access their favourite websites. And if their XPERIA™ X2 stops working while they are abroad, XPERIA™ Services can replace the mobile phone via a simple phone call.
XPERIA™ Services really has been devised with the consumer in mind and to help consumers discover more about their XPERIA™ X2.

Live life without boundaries

* Windows Mobile® 6.5 – work on the move easier
* Make the most of the day – flexible desktop panels categorised for life: communication and fun, multimedia, business and internet
* Work without boundaries – instant synchronisation of mail, calendar powered by QWERTY keyboard messaging and Windows Mobile®
* Slide view – quick access to frequently used phone activities and overview of missed incoming activity
* Present documents on the big screen – TV out cable
* Never get stranded – XPERIA™ exclusive travel insurance
* Enjoy amazing multimedia – 3.2” high resolution touch screen and DVD quality
* 8.1 mega pixel camera with Photo light – easily upload images to web albums
* Real 3D panel – 3D effects and zoom, music playback controls

Big business meeting? Arrive charged with the Car Charger AN300 – ultra fast, ultra-safe and ultra-reliable. A perfect accessory for the XPERIA™ X2, it charges 40 per cent faster than most car chargers – just plug into the cigarette lighter and go.

XPERIA™ X2 supports GSM/GPRS/EDGE 850/900/1800/1900 and UMTS/HSPA 850/900/2100. XPERIA™ X2 will be available in selected markets from early Q4 in the colours Elegant Black and Modern Silver.

Designer : Sony Ericsson

Interview with Nico :

What was the inspiration for your concept?
The inspiration was the experimental approach to molecular cooking. Even after several decades of molecular cuisine, it still seems to be an exclusive game for specialists. So it became my main goal to bring some of the fantastic possibilities and ideas of molecular cooking to all ambitious cooks with an easy to use, affordable appliance.

How does your concept fit into this year’s competition theme “Designs for the next 90 years”?
I think the idea of molecular cooking is forward-looking, but the procedures and methods of preparing molecular dishes are still conventional. I would like to change this with my concept. At first, the idea of printing food seems to be something straight out of a science-fiction movie, but on second thought it is not unrealistic at all. I even think that Moléculaire could be the future kitchen tool that opens up possibilities for food-makers interested in molecular cooking.

What are the main consumer benefits of your concept?
Moléculaire is a futuristic kitchen appliance that offers several new possibilities to professional chefs as well as home users. It’s based on a layer-by-layer printing technique that arranges small particles from a set of ingredients. Within minutes, it prints out three-dimensional desserts, complex structures, shapes for molecular dishes, and patterns for decorating a meal. In addition, it’s easy to use. You simply insert a blister pack into the reservoir, place Moléculaire on top of a plate, and press the start button. Users can also create their own recipes with special software and their own ingredients. Ambitious users can download recipes and share them with other users in an online community.

Describe the consumer research behind your concept.
I conducted interviews with chefs and did a lot of research on the Internet. These approaches helped me to understand users’ interests, concerns, wishes, needs and desires. The outcome shaped my initial ideas and helped them grow. The most difficult thing about designing for the future is predicting the possible social and technological developments (their direction and speed). Therefore, it was very useful to read reports like sociological studies about cooking and future scenarios about the development of new technologies.

What kind of materials would you use to build your concept?
For my concept, I would use polycarbonate as the main material. I plan on applying this material in three different variations, each providing the right characteristics for the different parts of my design. Transparent polycarbonate can be used for the window, black tinted for the lid/display, and white for the body. The robotic printer arm and head could be made from aluminum. A blue (O)LED backlight accentuates the processes inside the printer.

Who is your favorite designer?
I don‘t have a favorite designer.

What are your career goals?
After I graduate in 2010, I want to gain more professional experience in a product-design company. In the long term, I want to further develop my conceptual and strategic skills and step into product-related design management.

Designer : Nico Kläber

Martin interview with Electrolux :

What was the inspiration for your concept?
In my opinion, everything I have ever seen, read and heard is my inspiration. Every experience stays somewhere inside you, and if you are lucky, it will come out at the right moment. If I look back, this particular concept was definitely inspired by the book The Naked Sun from Isaac Asimov, the R2-D2 robot from Star Wars, an egg, insects, and whatever else I see every day.

How does your concept fit into this year’s competition theme “Designs for the next 90 years”?
Ninety years is very long time. Nearly four generations will pass through, every one of them with its own dreams, desires and possibilities. One long lasting dream is to reach the stars, but before that, we will have to reach Mars to see whether or not we can live without Earth. This is the time where my concept is relevant. At that time, we won’t think of machines as dumb boxes with buttons, but more as partners that obey our commands, but still have their own minds. They will be more autonomous and think and make decisions on their own. It may sound frightening, but it isn’t scarier than the first arrival of trains to the cities.

What are the main consumer benefits of your concept?
One thing you notice on Mars is the silence and serenity. That’s quite good for one week’s vacation in the countryside, but for modern people it’s very depressing to live in such a place for several months or years. Therefore, the main benefit of Le Petit Prince is that it’s not just a machine, but more like a pet or silent friend that you can speak to when you aren’t in the mood to talk to people. On top of that, it is a good gardener that grows any plant you want or need to bare life or just for its beauty.

Describe the consumer research behind your concept.
Well, I must admit it’s difficult to do any real research behind the concept since it’s designed for Mars. However, some of my friends said it’s cute (I always thought some of them have to be from Mars) and I consider their feedback sufficient.

What kind of materials would you use to build your concept?
Metallurgy, glass production and synthetic plastics have been used for a long time and will probably continue to be used in the next hundred years, so I didn’t feel an urge to use new yet unknown materials. Nanotechnology made giant leaps in the last few years and it will improve properties of material surfaces in the future, so they will be even harder and more resistant than anything we know today. More effective (even transparent) are solar panels, etc., but this evolution will not affect the fundamentals of my concept.

Designer : Martin Miklica