[Press Release]

Ancona, Italy. September 22, 2009. WHY, Wally Hermès Yachts, today unveils a revolutionary
approach to cruising in motor yachts with the presentation of a full size model of its first born, an
innovative 58 metre-long 38 metre-wide yacht, in Ancona’s shipyard.

Wally Hermès Yachts: a joint-venture.
WHY is the result of the joint-venture signed in June 2008 between Hermès and Wally, to develop a new type of motor yacht redefining the art of living on the sea. The iconic Parisian house and the iconic Monaco yacht brand formed an equal partnership whereby each company is fully involved in all aspects of the conception and design of each project. Pierre-Alexis Dumas, Artistic Director of Hermès says : “When we met, in autumn 2007, Luca Bassani Antivari, President of Wally had thought about asking Hermès to accessorise the interior of one of his boats. I was impressed by the daring of his projects. My instinct was to get on board with him and go and seek out new territories in yacht design, but I had no interest in speed.”

Luca Bassani Antivari explains: “What I’ve always liked about Hermès, aside from its intrinsic quality, is its audacity and radicalism; its desire to go beyond trends, to make no compromises and to maintain the authenticity of the house. Wally shares the same values, ‘Hermès-on-Land’, ‘Wally-on-Sea’: inevitably our paths had to cross.”

WHY 58×38
The common values of the two brands have led to a first yacht that offers an unparalleled living space at sea. WHY was developed to give life to this concept assembling a team of dedicated talents in design, engineering, and naval architecture.

Then the tried and tested Norwegian Ramform hull characterised by exceptional and unprecedented stability and volume and spotted by Luca Bassani Antivari, revealed itself as the ideal choice to be adapted to the WHY 58×38 project.

Following this unique adaptation, the decks and the interiors were developed in accordance with the fundamental credo of WHY, ‘form-equals-function’. Thus were born other innovations in the world of mega yachts: patios generously flooding the interior with natural light, photovoltaic panels on the glass hull sides, as well as on the roof opening, like Venetian blinds, a 25 metre-long forward end swimming pool, and a 36-metre aft deck beach.
WHY 58×38 offers comfort, privacy, stability, space, independence and sustainability.

Sustainability
“We are very interested in creating a yacht that will have a low environmental impact”, says Pierre-Alexis Dumas. “Its relationship with the sea must be respectful and easy. WHY intends to offer a new way of moving over water by creating an innovative way of managing and recycling its sources and uses of energy.”
“If you want to go totally ecological, it’s only sailing yacht. The reality is that today, 90 % of the market is powerboats, echoes Luca Bassani Antivari. Our aim is to reduce diesel consumption per year and per yacht: 20 to 30 % for propulsion and 40 to 50 % for generation.”

Thanks to its specific hull, WHY 58×38 requires less power at cruising speed than a boat of equal size. Its diesel-electric propulsion is the most efficient motorisation today, and the surface of the photovoltaic panels, almost 900 square metres, covers most of the boat’s auxiliary system needs.

WHY Research and Development plan to optimize this project’s energy consumption by improving the isolation of the yacht and the heat recovery of its engines, and is also investigating the latest wind energy production and wind propulsion system technologies.

In comparison to a yacht of the same size, WHY 58×38 has been conceived to reduce drastically its energy consumption, saving up to 200 tons of diesel per year.
The WHY R & D program includes tank testing for hull stability in the SSPA facilities in Sweden, and the construction of a full-scale mock-up in order to allow the design team to fine tune the living areas correctly in accordance with the hull’s unique shape.

“The WHY 58X38 yacht looks very unfamiliar but it remains on a human scale. Space is the greatest luxury on the sea, but I believe the new luxury will be the time to enjoy it”, concludes Pierre-Alexis Dumas.

Designer : Pierre-Alexis Dumas, Luca Bassani Antivari, Gabriele Pezzini, and MauroSculli

Super functional applications are the key attribute of Burst. It supports revolutionary video conferencing which will help the deaf and hearing impaired aside from offering many other advantages. The innovative technology of combining a mobile device with a protection product has made it as functional and usable as a personal computer. Moreover, it is packed with various category games to make it a nice piece for all range of gamers. Other highlighted features of Burst include HD projected web browsing, document and media editing, video conferencing and online gaming. It can make user to send and receive calls, take pictures and video, download and listen to music and many more.

Designer : DJ German and Ryan King

Randall words about Triclo:

Triclo is a conceptual design of what a tricycle can be in a urban environment. It uses an organic forms and contemporary trend. Balance in visual volume and mass. Using arrays and knots was the basis for the formal development and geometric design.

The concept was: low material vs. high volume

The design is targeted for a younger market but can be used by adults too. The idea was to create a tricycle with a diferent look to capture the attention of people and thus encourage exercise. At the same time the concept of design is important to not use much material in the product and reduce costs.

A tricycle is more than a bicycle but less than a motorbike, but this tricycle has almost a cab, this protects of the sun and rain to the user. Therefore, that is its advantage over a motorcycle that somehow is to approach a car. Maybe this way, providing superior comfort offered by a bicycle or even a conventional tricycle, is a way for people interested in using the product and increasing exercise in the population. The design is targeted for a younger market but can be used by adults too.

The materials were designed to be recycled once they finish their service life. There are variety of colors to suit all tastes.

Dimensions:
1800 x 1500 x 1100 mm.

Maximum capacity:
180 Kg.

Designer : Randall Marin

Designer : Vipp

The outsider container has a series of heating panels that can be adjusted easily for a less or more intense heat as required for a particular type of food. For lower temperature cooking, tow containers are added together with the help of a clump forming a shape of a binocular. When its time to cook something in higher temperature, only one container remains functional. Rolly Cook is offering great convenience to the users with its compact shape, easily moveable and rechargeable features and will be appreciated by all range of people. This product is an ideal choice for outdoor use to enhance the enjoyment of a camping.

Designer : Jin-Young Lee

[Press Release]

DRAGONFLY, A METABOLIC FARM FOR URBAN AGRICULTURE

2009 : 800 MILLION OF URBAN FARMERS FOR RESPONSIBLE ECO-CITIES

The world of fast-food and frozen food is over! The urban keen interest of the beginning of our Century turns toward the garden flat bringing back the countryside in our overcrowded cities fighting from now on for a community urban agriculture able to contribute to the durability of the city and to rethink the food production.

On the roofs, terraces, balconies, in the hollow of the non-built public spaces, in the interior yards and the suspended greenhouses, the eco-warrior aspires to escape from its competitive and consumeristic universe imposed by the laws of the market. He desires to cultivate its immediate landscape so as to better take root in the ground by creating his own ecologic and alimentary biodiversity. The consumer becomes from then on producer and the garden inhabitant !

From the Parisian « worker gardens » to the « community gardens » of New York going though Muscovite « vegetable squares », eight hundred million of urban farmers, i.e. more than one human being out of ten, consume nowadays chlorophyllous products from these cosmopolitan kitchen gardens. These new gardens, aware of the emergency to reduce our fuel consumption and the necessity to modify our behaviour facing the climatic changes, decrease thus their environmental impact and build eco-responsible cities on a community way.

2025 : 5.5 BILLION OF CITY SLICKERS FACING THE FOOD CHALLENGE OF THE 21ST CENTURY

According to the PNUD (Programme of the United Nations for the Development), the worldwide urban population will go from 3.1 billion of inhabitants in 2009 up to 5.5 billion of inhabitants within 2025. Looking for a positive energetic assessment, the contemporary city aims within fifteen years at producing cleanly and intensively more energy than it consumes so as to pack this urban exodus! It develops therefore the urban agriculture to become food self-sufficient by recycling at the same time its liquid waste by phyto-purification, its solid waste in fertilizers by composting and by producing energy by biomass, photovoltaic cells and other renewable energies (thermic solar, photovoltaic solar, wind, tide-turbine energies…).

In order to avoid the asphixiation of the planet and the feeding of its 9 billion of inhabitants within 2050, it deals thus with reinventing the traditional energetic pattern between the city and the countryside between western countries, emerging countries and developing countries. This sums up as following: on the one hand import of natural and food resources, and on the other hand export of waste and pollution. The ecologic city aims at reintegrating the farming function on the urban scale by emphasizing the role of the urban agriculture in the use and the reuse of natural resources and biodegradable waste so as to close the loop of ecologic flows.

The urban agriculture can feed the city without any pesticide or chemical fungicide (whose toxicity is proved on the human being : cancer, sterility…), and make it less food dependant of its backcountry or other regions of the world. Organising the distribution of fresh products in short circuits, that means linked directly with the consumer, the urban agriculture complete thus the traditional agriculture. In addition to the nutritive quality of the produced and consumed food, the urban agriculture is also a growth lever of the urban unemployment market and the local economy. It is used directly as a social link in the conciliation of the primary needs of the newcomers with the challenge of their integration in the life of the city, fighting thus against poverty and exclusion. On the sanitary level, this farm approach presents also an interesting potential for the decontamination of polluted grounds and undergrounds as well as for he purification of the polluted atmosphere in CO2.

Due to the fuel crisis and climatical change, the rural agriculture of the western countries must answer to the worldwide food crisis of the developing countries and mainly Africa. Its role is from now on to produce (with an increase estimated of 60% within 2050) all the foodstuffs transportable by boat such as cereals or corn. This is based on the evolution of the science and the most advanced biotechnologies. In addition to this nutritious role, the rural agriculture is newly challenged to recycle its own culture rebus for the green chemistry in order to produce the bio fuel called “second generation fuel” using the energy of non-consumable materials from the plants, that means fibres such as celluloses.

DRAGONFLY, A NOURISHING VERTICALY CULTIVATED CENTRAL PARK

The architecture has to be in the service of this new agriculture and to design this new social desire in this context of ecologic mutation and food autonomy! The Dragonfly project suggests therefore building a prototype of urban farm offering around a mixed programme of housing, offices and laboratories in ecological engineering, farming spaces which are vertically laid out in several floors and partly cultivated by its own inhabitants. This vertical farm sets up all the sustainable applications in organic agriculture based on the intensive production varied according to the rhythm of the seasons. This nourishing agriculture is furthermore in favour of the reuse of biodegradable waste and the keeping of energy and renewable resources for a planning of ecosystemic densification.

Floor by floor, the tower superposes not only stock farming ensuring the production of meat, milk, poultry and eggs but also farming grounds, true biological reactors continuously regenerated with organic humus. It diversifies the cultivated varieties to avoid the washing of stratums of soft substratum. Thus, the cultures succeed one another vertically according to their agronomical ability to provide some elements of the ground between the essences that are sowed and harvested. The tower, true living organism, becomes thus metabolic and self-sufficient in water, energy, and bio-fertilizing. Nothing is lost; everything is recyclable to a continuous auto-feeding!

A BIONIC AND ENERGETICALLY SELF-SUFFICIENT ARCHITECTURE
The architecture of Dragonfly prototype suggests reinventing the vertical building (that outlined the urbanistic booming of New York City since the 19th Century) as structurally and functionally as ecologically and energetically.

To ensure the social diversity and a permanent life cycle (24h/24) in the tower, the mixed programmation is mainly laid out around two poles of housing and work places. Around housings, offices and research laboratories as well as the most private to the most public agricultural and leisure spaces are designed in gardens, kitchen gardens, orchards, meadows, rice fields, farms and suspended fields. The distribution of flows is made around a true safe spine spreading in loop the numerous elevators, the goods elevators and stair wells serving all the levels by separating simultaneously the inputs and the outputs recycled from plants, animals and human beings.

Architecturally, the functional organisation is represented by two oblong towers symetrically arranged in pair around a huge climatic greenhouse that links them and deploys itself between two crystalline wings. These very light wings in glass and steel retake the loads of the building and are directly inspired from the structure of the dragonfly wings coming from the family of “Odonata Anisoptera” whose transparent membrane is very finely nervured. Two inhabited rings buttress around these wings. Their organically chiselled exo-structure accommodates the inter-climatic spaces that receive the agrarian cultures. They buttress.

The whole set forms «double layer» architecture in bee nest mesh that exploits the solar passive energy at its maximum level, by accumulating the warm air in the winter in the thickness of the exo-structure, and by cooling the atmosphere by natural ventilation and by evapo-perpiration of the plants in the summer. Protecting thus the cultures from climatic changes in New York (from -25.5°C in the winter to +41°C in the summer), these plug spaces are useful to reflect on the agriculture not anymore in terms of surface area but really in terms of volume. Actually, whereas grounds nourish orchards, each wall and each ceiling are metamorphosed into three-dimensional kitchen gardens. The interior frontages of the housing and offices throw towards the skyline of New York the cantilever of their hydrophonic balconies with hexagonal section thanks to what it multiplies the culture layers by floors. The vegetation abounds, the earth is swarming of insects and animals are freely brought up in holding tanks by urban consumers with low income. The architecture becomes eatable!

Designer : Vincent Callebaut Architect

Designer : Fuego via [HomeDosh]

Barton explanations :
Firstly is the idea that people can have only what they need, when they need it. This is due to the distinct separation of a computer’s functions into six categories called ‘experiences’. Currently, if a user wishes to purchase a computer purely for documenting and internet they must accept that it will come with processing power and features well beyond these needs. With the Stream concept, however, users would purchase only the Connections and Documents modules as well as the Core Component to perform only these functions. The Connections module also acts as a phone, which leads to the second benefit of this system.

Many users today are faced with both an overlap of functions, content and components. In the previous example, the user’s computer would be capable of making calls through VOIP (a technology most likely to overtake traditional GSM networks), however there is no way of taking this one component of the machine with them. Instead, they must purchase another product – a phone – to fulfill this need. But now they have two devices capable of making calls, browsing the internet, emailing and taking photos as well as two interfaces to learn. Another example is how users have music on both their computer and a portable device such as an iPod. Multiply this over the abundance of consumer products we possess, and the problem worsens exponentially. However because of the Experience Modules and the adaptive nature of Stream, this issue is eradicated. The device they use at home or the office is the same device they use in the car or on the bus. All that changes is the screen size and possibly the addition of Component Modules.

The Component Modules are just as important to the system as the Experience Modules. Users who require greater processing power for activities such as gaming or high end design, still purchase the Core Component but also the necessary Component Modules to meet their needs. The Experience Modules are designed relative to their function. For example the Games and Connections modules have far more complex logic boards, capable of wireless connections to more powerful processors. This ensures that the price of the system is fair across all desired functions or experiences.

The Stream system is more portable and expandable than current systems, it offers a more natural and personal experience for the user and is more environmentally friendly in doing so. It can be an ultra-portable laptop, camera-phone, or games console. It is what the user wants it to be.

Designer : Barton Smith

Gavin explanations about “Connect” Phone:
Connect is offering simplicity through usability as well as Looks
The majority of the mobile communication market aim their products towards the mid ages. The mature age can’t relate or adjust to such products as easily as other generations because of lack of experience and ability. Physical and User Interaction aspects of a mobile device are the main issues that prevent the mature age using most devices. In the general consumer market, products are over loaded with visual complexity and extra features to standout from competitors. Even to a competent mobile device user this can give the perception of complexity, when all that is desired is simplicity and understanding.

Menu Navigation
Optimus keys house little OLED displays behind them which can be programmed using special software to accommodate multiple functions. Incorporating Optimus keys allows for simplicity within the usability and appearance of the design. This allows what potentially could be a complex menu, to be hidden within the Optimus keys and for the screen to display the current state the user is in. Lesser keys are physically required, making the overall appearance visually simplistic and alluring.

Designer : Gavin Flowers

mPower consists of 2 units: Generation and Collection.

mPower Generation is a plant-shaped human-powered unit that produces electricity for immediate and future use. Users access their account using fingerprint recognition, stand on two pads at the base of the unit, and shift their weight from one pad to the other every ten seconds. The system, developed to take up the least amount of a user’s time and effort, can be adapted for the handicapped. A small portion of the electricity generated is used to power the interactive touch-screen at the top of the unit, which offers a broad range of informational services pre-customised by each user. The remaining majority of the electricity generated is sent to the city’s main power plant, to be used or stored. At their convenience, users receive payment for the electricity they generated by accessing their account at mPower Collection.

mPower Collection is a unit that, using the same fingerprint recognition technology, distributes payment and allows for account customisation to users of mPower Generation.

mPower taps into our greatest natural resource: people. Rather than expending energy to create more, mPower harnesses the excess energy we generate by providing a platform for individuals and companies to create electricity, make money, and improve lives. By offering payment to individuals, including those that are homeless, in exchange for a few minutes of minimal movement via a free-to-use system available to everyone, economic and environmental sustainability and empowerment is made available by involving citizens in generating what has become one of our most essential needs: electricity.

mPower units are established by electric companies. Businesses pay electric companies to advertise on mPower Generation touch-screens; these ads are geared to individuals who previously expressed interest in particular products/services as per information entered upon account set-up, thus negating . This negates the need for expensive market research, PR and advertising campaigns. Electric companies pay consumers for generating electricity via mPower; these payments are competitive with fees paid by consumers for power provided by the same electric companies.

The base of the unit consists of two pads, each mounted on a hydraulic cylinder. The cylinders are connected by a micro-hydro turbine. When a person steps onto one of the pads, the resulting pressure forces fluid from one cylinder into the other, causing it to rise. The more a person repeats the movement of shifting his/her weight from one pad to the other, the more electricity is generated. This system can be replaced with piezoelectric pads or other technologies as appropriate.

In addition to the exercise users get while generating electricity, they can also benefit from services available on Generation’s interactive network, including news, community events, traffic information, public transportation information, calendar, time, date, music, weather, radio, product and service information, mobile device charging, internet, widgets, city maps, games, phone calling services.

mPower fits into our daily activities and ways of life without disrupting them. Generation and Collection units can be placed on, in, or near streets and pavements, public transportation waiting areas, airports and other areas where waiting is involved, parks and community areas, schools and universities, libraries, common areas in apartment blocks, and countless other places.

The concept of mPower can be modified to fit into homes, casinos, gyms, phone booths, internet cafes, and wherever generated energy can be used as direct power or in exchange for services and products such as climate control, public lighting, charging mobile phones and other devices. Other generation methods can also be implemented, such as walking, pedaling and running, see-sawing, swinging, and using body weight/heat. The possibilities are endless, sustainable, and empowering.

Designer : Sofian Tallal