Explanation from Petr:
The exhibit is an active relaxation and rehabilitation bath with special features that permit the changeability of water volume (0-410 L) and provides a pleasant form of relaxation due to its continual and smooth changes to the ergonomical shape of the structure. The bottom contour of the bath adjusts in order to conform to the required position and height of the user. The various geometrical changes to the shape enables the bath to be “shortened” for example, creating a backing for the legs in order to maximize on comfort.

For the purpose of saving on water consumption, one can simply change the depth of the bath so it becomes shallow or select a shape that is most suitable for the user. The changes to the shape of the bath floor can be modified & readjusted anytime. Another wonderful trait of the bath is that it is equally convenient for bathing children, because one can adjust a safe depth of bath, reducing risk of drowning as well as being equipped with soft finish of the base. In addition to creating minimal dimensions, the bath itself can be used as a baby changing table. Getting in and out of the bath tub is simple and effortless. There’s no need to climb over edges of the bath. This way, it is beneficial for people with physical disability or those completely immobile.

Uniquely, in this bath we can experience an unmissable feeling of soft, rippling of the bath floor during bathing or when having a massage. This is a new form of relaxation which we can daringly refer to as “kinetic therapy”. The type of technology used forms system of 10 pneumatic pistons (compressed air powering pistons) and includes inclinable segments covered with soft upholstery. This lining creates a pleasant feeling without causing pressure on the body even in the case when the bath is low filled or during the filling or draining of the bath tub. The movable segments are covered by special, highly elastic, hygienic and strong foil (used in the concept of BMW Gina. The geometric shape of the head rest can be partially changed and is also made from movable structures, covered in flexible foil. The type of material`s used are synthetic rock (e.g. ceramics, plastic shroud), glass, elastic foil.

Other systems used are classic hydro/air massaging jets capable of being rotated and powered by electric motor. The connection to mains water supply, water outlet, air and hydro massage jet is through flexible hosing. The bottom of the tub is sealed and the whole base can be raised or lowered over a flat surface of the inner side-panels of the bath. That is how water tightness is ensured.

Everything is controlled electronically with a remote control. As a result, it is possible to select filling/draining of the bath, change water temperature, adjust hydro/air massage settings (duration, intensity, cycle program) and change the shape of the bath floor whit comfortably resting in the bath tub. This is done with the help of sensor button on the display of a remote control. The geometry of the bath can be altered simply by means of accessing touch display screen on the remote control. Naturally, the program remembers previous settings and if the conditions allow, the bath immediately fulfills the command of the user. Simultaneously however, whilst making the change, the height of the water surface, its volume and temperature as well as the total water consumption is electronically monitored.

The filling of the bath is possible through water inlets positioned right beneath the head rest, whilst draining is carried out through the segment located in the middle of the bath tub. If we were to come back to the principle of shaping the bath floor, an alternative method exists, which replaces pneumatic pistons and electrically tilted segments with air pouch system (ballonet). In addition, the foil covering the surface of various segments can also be replaced with a variety of other materials available on the market, that have similar properties.

Designer : Petr Kubik

Text from Adam :
There are over 400,000 reported drownings and 8 – 10 times as much near drowning experiences worldwide every year. In the UK there are 500 annual drownings. These figures have remained the same for nearly 20 years which tells us that any current equipment and practice is not having the required impact to reduce these numbers.

I have been a beach lifeguard for a number of years and further primary and secondary research has shown that there are a number of key problems that reduce the survival rate of beach users.
These problems are:

• Slow response time
• Surveillance
• Lifeguard safety
• Human limitation of lifeguards

From this research it was decided to look to the future to see what could potentially be new directions for beach safety equipment, this design is therefore based for the year 2020.

The design process was in close collaboration with the BSA (British Surfing Association) headquarters in Newquay (UK). Starting with brainstorming where no idea was a bad idea, followed by concept generation and a wide variety of modeling and system/ scenario testing, the design took innovation from nature, new and existing technologies and user testing.

Explanation of final design

The ‘Mantra’ lives on the sea bed during peak seasons just off the coast of beaches; it uses small hairs on its surface to collect and store energy from tides and waves (called ‘Super Cillia Skin’). It detects distress and drowning using electro sensors coupled with sonar which even today are highly sensitive, for example heartbeats and movements can easily be monitored. When a casualty is detected it swims up to 15mph using SMAs in the wings. The victim is carefully picked up onto an inbuilt stretcher where they are carried on top the water using hydrofoils and impellers. The ‘Mantra’ is always in constant communication with lifeguards and so is met at a specific beach location by lifeguards and ambulances where an EAP is in place and the stretcher is removed without disturbing the patient, who in the worst case scenario may have neck injuries.

Stretchers are replaced and the ‘Mantra’ can assume its position at sea once more. The whole process is estimated to take under 2 minutes.

The final design as can be seen from images, uses biomimicry from a manta ray for many reasons –

• Large flat surface area for all weather stability
• Excellent turning circle and manouverability
• Excellent strength to weight ratio
• Low energy travel
• Considered as a non aggressive creature/ form

Advantages of ‘Mantra’:

• Removal of contact with bodily fluid
• Safety of lifeguards
• Immediate response time
• Completely automated
• Better for spinal and other injuries
• Aesthetics
• Function
• Sustainable

Designer : Adam Scott

Victor says about Mytho :

The MYtho, is a concept car designed to be simple, but at the same time sophisticated. With inspiration from vintage cars, like the woodies, i was able to find a sustainable design solution for the side panels, which are made of compressed wood also the whole body is made of aluminum, in order to be recyclable.

The “tech” factor is in it’s OLED displays, build-in solar cells, and HUD display’s for the driver.

The form of the car is very simple, like the hot rods from the 30’s. The open wheel design, the huge front grill, and the low profile of the car, are just some indicators of this.

Designer : Victor Uribe Chacon

The design comprises both economic and technical efficiency. The chassis is covered in an unpainted swappable plastic skin, which eliminates the painting stage. The placement of the rear wheels within the rear quarter panel offer improved aerodynamics. The rear and front façade of the car contains thin-film OLEDs under the colored polycarbonate surfaces, through which users can personalize parameters like day-running lights or graphically expressing themselves by adding custom decals. This feature will also eliminate the need of placing individual lights for turn indicators or brakes.

The dashboard has been kept minimal for individual movable components; rather it contains a huge touch screen where most of the interactions between the car and the rider will take place. While driving, users can keep their other works going on through the internet connectivity and share their driving experience through social networking websites.

Designer : Irwan Azhari

Text from Fabiano :
There are over 25 million legally registered vehicles on the UK’s roads today. Car manufacturers supply the basic tools that are required to perform the task of changing a wheel with every new car; these tools should be sufficient to complete the task successfully but is this really the case? Research suggests that people are reluctant to perform this task themselves.
Flat Tyres were the AA’s 3rd highest reason for call-out in 2005, beaten only by flat or faulty batteries and Lost keys.

Several user centered analyses were performed with volunteers who matched our key user profiles most closely. Existing products available for purchase were used. Many problems were highlighted in particular:
•  Safety, low posture is often required, particularly in removing wheel studs and jacking the car. If the flat is on the drivers sided, the task must be performed in the road as traffic passes. This posture hides the user from passing traffic and also makes it hard for the user to see the traffic approaching. This problem is increased at night.
•  Visibility of tools is poor at night. Existing tools tend to be black or grey in colour.
•  Clear instructions required, particularly for those who have never performed the task before. They serve to increase the users confidence in completing the task successfully and safely.
•  Psychological issues were also a key factor, many users remarked that they fear of failure would likely prevent them even attempting the task.

In every case we found that it was not possible to complete the task using the tools provided by the car manufacturer, a telescopic wrench was needed to increase the torque applied to the wheel studs.

The design concept behind the product changes the paradigm of how the most problematic task of changing a flat tyre is performed. The product minimizes the steps of changing a flat tyre by undoing the 4 studs of a wheel instead of undoing individually, using the motion force of the car.

• Utilizes the weight and motion of the car to release the 4studs, reducing required effort
• Does not rely on physical strength of user
• Improves road safety in reducing time spent in path of traffic

CONCLUSION

The final developed product is an innovative solution to the problems witnessed when changing a wheel. By loosening all four studs simultaneously, using the forces generated by the turning of the car wheel, the task becomes less demanding for the user while also reducing the time taken.

Designer : Fabiano Pottes

The concept’s touch-screen user-friendly interface and industrial design features the lower energy consuming Inter CPU and the ability of remote management, coupled with the upgradeability and adaptability of the hardware design, representing operational savings and reduction in total cost of ownership. With this modular architecture, retailers will be able to configure the features and the styling of the system and can reach the customers through more touch points. Also, the design will provide the opportunity to boost revenue through intelligent cross-selling tools, digital signage and targeted ads.

With this concept, customers will get personalized and heightened shopping experiences according to their needs, whether they want to check product recommendations and reviews, store information or sales, all they can have through this high-tech, self sufficient and intelligent system. Thus, customers will get an efficient, informative and streamlined real life shopping experience while remaining in touch of the convenience of online shopping.

Designer : FrogDesign

Designer : Vipin George

[Press Release]

Live life in the fast lane with the XPERIA™ X2 from Sony Ericsson. Designed for those who always need to be connected, whether it’s for business or personal life, the XPERIA™ X2 blurs the boundary between work and play.

London, UK – September 2, 2009 – Today Sony Ericsson announces the XPERIA™ X2 a new Windows® phone that offers a best in class email and multimedia experience. In the modern world where 24/7 communication is key, users can instantly synchronise their mail and calendar and open and edit Microsoft® Office Mobile documents quickly and efficiently to stay connected with colleagues wherever they are.

The XPERIA™ X2 also includes the unique SlideView feature, which provides quick access to frequently used phone activities. Providing quick interaction with contacts, messages, media and more, SlideView gives an overview of missed incoming activity, notifying the user of any missed calls, e-mails and text messages so users don’t overlook an important contact.

With 14 specially designed preloaded XPERIA™ panels and 16 more to download, users can work with no boundaries with the XPERIA™ X2. From Skype, Mytopia and Google™, to games, CNN and Windows Live™, the panels ensure users are up-to-date with what matters most to them. With an improved touch interface and new 3D signature panel users also benefit from flexible desktop panels designed to categorise business, fun and communication features. Just set favourites to appear during certain times of the day and can get the latest news in the morning, YouTube™ at lunchtime and games for the journey home.

Powered by QWERTY messaging, Windows Mobile® users can even show their presentations on the big screen with the TV out cable – the XPERIA™ X2 makes a day at the office a walk in the park.

“In the fast moving world we live in, the need to stay connected has never been so important.” said Sumit Malhotra, marketing business manager, Sony Ericsson. “We constantly rely on our mobile phones as an extension to the office and the XPERIA™ X2 debuting with Windows Mobile® 6.5, allows users to work quickly and efficiently while on the move. The XPERIA™ X2 also features a new range of interactive panels as well as SlideView, which provides quick access to frequently used phone activities – perfect for those who need to see any missed incoming activity at a glance.”

Entertainment is not compromised on XPERIA™ X2. Enjoy amazing multimedia with the 3.2” high resolution touch screen and DVD quality and take advantage of the 8.1 megapixel camera to capture and instantly share experiences with friends and family. Personalise the panels and users can access Facebook™ to upload their party or holiday images and they can chat with friends across the world via Skype. Whether it is music, photography, email, video or gaming the XPERIA™ X2 has it all.

“Windows® phones allow people to manage their whole world – from work to home to play – on a single handset,” said Stephanie Ferguson, general manager, product management, Microsoft Corp. “The XPERIA™ X2 taps the powerful messaging and multimedia capabilities in Windows Mobile® so customers can be in touch, productive and entertained wherever they are.”

With the need to stay connected 24/7 Sony Ericsson has designed XPERIA™ Services, a bespoke and unique after sales package designed to help XPERIA™ X2 users get the most out of their mobile phone. With a specialised technical team standing by to support busy users and talk through the outstanding features the XPERIA™ X2 has to offer users can get help from troubleshooting to how to access their favourite websites. And if their XPERIA™ X2 stops working while they are abroad, XPERIA™ Services can replace the mobile phone via a simple phone call.
XPERIA™ Services really has been devised with the consumer in mind and to help consumers discover more about their XPERIA™ X2.

Live life without boundaries

* Windows Mobile® 6.5 – work on the move easier
* Make the most of the day – flexible desktop panels categorised for life: communication and fun, multimedia, business and internet
* Work without boundaries – instant synchronisation of mail, calendar powered by QWERTY keyboard messaging and Windows Mobile®
* Slide view – quick access to frequently used phone activities and overview of missed incoming activity
* Present documents on the big screen – TV out cable
* Never get stranded – XPERIA™ exclusive travel insurance
* Enjoy amazing multimedia – 3.2” high resolution touch screen and DVD quality
* 8.1 mega pixel camera with Photo light – easily upload images to web albums
* Real 3D panel – 3D effects and zoom, music playback controls

Big business meeting? Arrive charged with the Car Charger AN300 – ultra fast, ultra-safe and ultra-reliable. A perfect accessory for the XPERIA™ X2, it charges 40 per cent faster than most car chargers – just plug into the cigarette lighter and go.

XPERIA™ X2 supports GSM/GPRS/EDGE 850/900/1800/1900 and UMTS/HSPA 850/900/2100. XPERIA™ X2 will be available in selected markets from early Q4 in the colours Elegant Black and Modern Silver.

Designer : Sony Ericsson

Interview with Nico :

What was the inspiration for your concept?
The inspiration was the experimental approach to molecular cooking. Even after several decades of molecular cuisine, it still seems to be an exclusive game for specialists. So it became my main goal to bring some of the fantastic possibilities and ideas of molecular cooking to all ambitious cooks with an easy to use, affordable appliance.

How does your concept fit into this year’s competition theme “Designs for the next 90 years”?
I think the idea of molecular cooking is forward-looking, but the procedures and methods of preparing molecular dishes are still conventional. I would like to change this with my concept. At first, the idea of printing food seems to be something straight out of a science-fiction movie, but on second thought it is not unrealistic at all. I even think that Moléculaire could be the future kitchen tool that opens up possibilities for food-makers interested in molecular cooking.

What are the main consumer benefits of your concept?
Moléculaire is a futuristic kitchen appliance that offers several new possibilities to professional chefs as well as home users. It’s based on a layer-by-layer printing technique that arranges small particles from a set of ingredients. Within minutes, it prints out three-dimensional desserts, complex structures, shapes for molecular dishes, and patterns for decorating a meal. In addition, it’s easy to use. You simply insert a blister pack into the reservoir, place Moléculaire on top of a plate, and press the start button. Users can also create their own recipes with special software and their own ingredients. Ambitious users can download recipes and share them with other users in an online community.

Describe the consumer research behind your concept.
I conducted interviews with chefs and did a lot of research on the Internet. These approaches helped me to understand users’ interests, concerns, wishes, needs and desires. The outcome shaped my initial ideas and helped them grow. The most difficult thing about designing for the future is predicting the possible social and technological developments (their direction and speed). Therefore, it was very useful to read reports like sociological studies about cooking and future scenarios about the development of new technologies.

What kind of materials would you use to build your concept?
For my concept, I would use polycarbonate as the main material. I plan on applying this material in three different variations, each providing the right characteristics for the different parts of my design. Transparent polycarbonate can be used for the window, black tinted for the lid/display, and white for the body. The robotic printer arm and head could be made from aluminum. A blue (O)LED backlight accentuates the processes inside the printer.

Who is your favorite designer?
I don‘t have a favorite designer.

What are your career goals?
After I graduate in 2010, I want to gain more professional experience in a product-design company. In the long term, I want to further develop my conceptual and strategic skills and step into product-related design management.

Designer : Nico Kläber

Martin interview with Electrolux :

What was the inspiration for your concept?
In my opinion, everything I have ever seen, read and heard is my inspiration. Every experience stays somewhere inside you, and if you are lucky, it will come out at the right moment. If I look back, this particular concept was definitely inspired by the book The Naked Sun from Isaac Asimov, the R2-D2 robot from Star Wars, an egg, insects, and whatever else I see every day.

How does your concept fit into this year’s competition theme “Designs for the next 90 years”?
Ninety years is very long time. Nearly four generations will pass through, every one of them with its own dreams, desires and possibilities. One long lasting dream is to reach the stars, but before that, we will have to reach Mars to see whether or not we can live without Earth. This is the time where my concept is relevant. At that time, we won’t think of machines as dumb boxes with buttons, but more as partners that obey our commands, but still have their own minds. They will be more autonomous and think and make decisions on their own. It may sound frightening, but it isn’t scarier than the first arrival of trains to the cities.

What are the main consumer benefits of your concept?
One thing you notice on Mars is the silence and serenity. That’s quite good for one week’s vacation in the countryside, but for modern people it’s very depressing to live in such a place for several months or years. Therefore, the main benefit of Le Petit Prince is that it’s not just a machine, but more like a pet or silent friend that you can speak to when you aren’t in the mood to talk to people. On top of that, it is a good gardener that grows any plant you want or need to bare life or just for its beauty.

Describe the consumer research behind your concept.
Well, I must admit it’s difficult to do any real research behind the concept since it’s designed for Mars. However, some of my friends said it’s cute (I always thought some of them have to be from Mars) and I consider their feedback sufficient.

What kind of materials would you use to build your concept?
Metallurgy, glass production and synthetic plastics have been used for a long time and will probably continue to be used in the next hundred years, so I didn’t feel an urge to use new yet unknown materials. Nanotechnology made giant leaps in the last few years and it will improve properties of material surfaces in the future, so they will be even harder and more resistant than anything we know today. More effective (even transparent) are solar panels, etc., but this evolution will not affect the fundamentals of my concept.

Designer : Martin Miklica