[Press Release]

Ancona, Italy. September 22, 2009. WHY, Wally Hermès Yachts, today unveils a revolutionary
approach to cruising in motor yachts with the presentation of a full size model of its first born, an
innovative 58 metre-long 38 metre-wide yacht, in Ancona’s shipyard.

Wally Hermès Yachts: a joint-venture.
WHY is the result of the joint-venture signed in June 2008 between Hermès and Wally, to develop a new type of motor yacht redefining the art of living on the sea. The iconic Parisian house and the iconic Monaco yacht brand formed an equal partnership whereby each company is fully involved in all aspects of the conception and design of each project. Pierre-Alexis Dumas, Artistic Director of Hermès says : “When we met, in autumn 2007, Luca Bassani Antivari, President of Wally had thought about asking Hermès to accessorise the interior of one of his boats. I was impressed by the daring of his projects. My instinct was to get on board with him and go and seek out new territories in yacht design, but I had no interest in speed.”

Luca Bassani Antivari explains: “What I’ve always liked about Hermès, aside from its intrinsic quality, is its audacity and radicalism; its desire to go beyond trends, to make no compromises and to maintain the authenticity of the house. Wally shares the same values, ‘Hermès-on-Land’, ‘Wally-on-Sea’: inevitably our paths had to cross.”

WHY 58×38
The common values of the two brands have led to a first yacht that offers an unparalleled living space at sea. WHY was developed to give life to this concept assembling a team of dedicated talents in design, engineering, and naval architecture.

Then the tried and tested Norwegian Ramform hull characterised by exceptional and unprecedented stability and volume and spotted by Luca Bassani Antivari, revealed itself as the ideal choice to be adapted to the WHY 58×38 project.

Following this unique adaptation, the decks and the interiors were developed in accordance with the fundamental credo of WHY, ‘form-equals-function’. Thus were born other innovations in the world of mega yachts: patios generously flooding the interior with natural light, photovoltaic panels on the glass hull sides, as well as on the roof opening, like Venetian blinds, a 25 metre-long forward end swimming pool, and a 36-metre aft deck beach.
WHY 58×38 offers comfort, privacy, stability, space, independence and sustainability.

Sustainability
“We are very interested in creating a yacht that will have a low environmental impact”, says Pierre-Alexis Dumas. “Its relationship with the sea must be respectful and easy. WHY intends to offer a new way of moving over water by creating an innovative way of managing and recycling its sources and uses of energy.”
“If you want to go totally ecological, it’s only sailing yacht. The reality is that today, 90 % of the market is powerboats, echoes Luca Bassani Antivari. Our aim is to reduce diesel consumption per year and per yacht: 20 to 30 % for propulsion and 40 to 50 % for generation.”

Thanks to its specific hull, WHY 58×38 requires less power at cruising speed than a boat of equal size. Its diesel-electric propulsion is the most efficient motorisation today, and the surface of the photovoltaic panels, almost 900 square metres, covers most of the boat’s auxiliary system needs.

WHY Research and Development plan to optimize this project’s energy consumption by improving the isolation of the yacht and the heat recovery of its engines, and is also investigating the latest wind energy production and wind propulsion system technologies.

In comparison to a yacht of the same size, WHY 58×38 has been conceived to reduce drastically its energy consumption, saving up to 200 tons of diesel per year.
The WHY R & D program includes tank testing for hull stability in the SSPA facilities in Sweden, and the construction of a full-scale mock-up in order to allow the design team to fine tune the living areas correctly in accordance with the hull’s unique shape.

“The WHY 58X38 yacht looks very unfamiliar but it remains on a human scale. Space is the greatest luxury on the sea, but I believe the new luxury will be the time to enjoy it”, concludes Pierre-Alexis Dumas.

Designer : Pierre-Alexis Dumas, Luca Bassani Antivari, Gabriele Pezzini, and MauroSculli

Text from Jonas Buck:
“All Area” combines for the first time the most commonly used products for male body shaving: Razor and Trimmer. The sideways mounted blade visualizes that this is not a regular facial hair shaver, but a new product type. At the same time it optimizes the usability by improving the visibility on the blade. By simply clicking the comb on the shaver, the blades are shielded and the shaver can be safely used for trimming longer body hair.To do so, the user can select between three lengths that were the most often selected ones by users during the research.

“All Area” addresses the needs of a growing target group by looking close at their habits. An improvement in functionality and a new product-type are the results.

Designer : Jonas Buck

Although both the MMVs are light and small, they can attain a maximum altitude of around 10,000 foot above sea level. The overall size and strong structure around the riders ensures passenger safety and can be spotted easily by other vehicles in traffic. The front shock absorber, a side door protection and ballistic shaft recovery system are few safety features of these three-wheelers. Both models include air conditioning and heating, rear view video monitor, automatic vehicle leaning, dual lighting system for ground and air, and stereo MP3 input CD player.

Unlike the conventional aircraft engines, the engines of these MMVs have emission controls, therefore, motorcycle engines and transmissions are being used after modification to provide power reverse to the propellers for both the models. From the test result of the current pre-production engines, it’s been predicted that they would pass the ultra-low emission vehicle standards of California without exhaust treatment.

Designer : Samson Motorworks via Gizmag

Designer : Matt De Bellefeuille

Designer : J. David Weiss

Text from Yiftach :

SeaO2 is an experimental ecological housing project. The project poses an alternative to current plans for Tel Aviv North West coastal district. SeaO2 demonstrates vast use of cutting edge computer software, some being used in the aerospace industry, in order to improve building performance and to ensure the existence of a sustainable urban environment with a minimal ecological footprint. The project final form is a consequence of a scientific approach that calculates numerous of elements: the sun orbit, wind conditions, maximum open scenic views, very high density and more, all in a free-form organic manner.

Advanced Computer Simulations ensure the project’s credibility. The project’s unique morphology enables: optimized solar reception for heating at winter time, self-shadowing and solar reception for electricity generation at summer time, natural lighting, optimized natural ventilation, open looks to the natural coastal environment, public green spaces, rain collection and more. Various passive mechanical systems complement the basic morphology, enable better performance and create an energy efficient, environmentally friendly housing project

Designer : Yiftach Ben Meir

Designer : Yoann Henry Yvon

[PRESS RELEASE]
GTbyCITROËN
CROSS OVER TO THE VIRTUAL WORLDWith GTbyCITROËN, a show-car presented at the 2008 Paris Motor Show, Citroën becomes the first vehicle manufacturer to cross over to the virtual worlds: An original take on a road car, GTbyCITROËN is a style replica of a vehicle from the digital world. The car is the result of a partnership between Citroën and Polyphony, designer of the driving simulation game Gran Turismo 5 on Playstation 3. Already shipped in more than 50 million units worldwide, Gran Turismo is renowned for its quality, design and realism.
In the game, GTbyCITROËN features an electric drive train powered by a fuel cell with no pollutant emissions. It is a car designed to square up to the strongest competition.

“GTbyCITROËN shows how the worlds of virtual and real-life motoring can join together to create a truly innovative partnership. We were delighted that Citroen approached us and gave us the opportunity to combine our creative strengths to build this very special concept car. To see the car take shape in game and then for real has been a truly unique experience as our work normally stays in the digital world. I just hope I can get behind the wheel of GTbyCITROËN and drive it on a real race track!” – Kazanori Yamauchi, President of Polyphony Digital Inc and creator of Gran Turismo

Performance first and foremost
GTbyCITROËN is geared to the world of motor racing, with its dynamic styling, sculpted lines and sharp graphics. The rear end is oversized, made exaggeratedly long in order to create an effect of retinal persistence. The idea is to make the concept car even faster visually. The white-to-grey gradation on the body side further underlines this impression of continuous movement.

Top-level driving
The cabin of GTbyCITROËN, designed to seat two adults, expresses the grand touring vision behind this show-car. The on-board ambience allies premium, extensively worked materials with a more high-tech effect for the driving position.

The layout of the low driving position was dictated by driving pleasure. The aim is for the driver to be able to concentrate on the road, assisted by a head-up display clearly displaying driving information.

RACING SPIRIT BY CITROËN

Power and flowing lines
The design of GTbyCITROËN reflects a quest for optimal aerodynamic design. The show-car is a vehicle of flowing, taut lines, stretched to the extreme. The cleanly drawn sides, ribbed at the top, and the pearlescent shade of the bodywork enhance the vehicle’s sleekly muscled looks.

The determined look of the front end is enhanced by wide air intakes and clear-cut horizontal headlamps. The headlamps feature penetrating blue LEDs in order to light the road effectively and keep rivals at a respectful distance! The chrome chevrons on the smooth bonnet express the Marque’s identity.

The carbon rearview mirrors on their finely profiled supports appear to be suspended as if to cleave the air, giving GTbyCITROËN an excellent on-road stance.

The large wraparound windscreen flows seamlessly into the roof and on into the rear mobile airfoil with its exaggeratedly long shape. The fast-flowing lines create the impression of a car in perpetual movement. The whole body expresses performance and continuous movement.

GTbyCITROËN also expresses strength and power through generous volumes, (length: 4.960m, 2.080m and height: 1.090m) underlined by strongly marked wheel arches. The diamond-effect 21-inch aluminium wheels enhance the car’s sporty personality.

Exceptional handling
The interior design confirms the vehicle’s dynamic and powerful style. The interior of GTbyCITROËN, designed to seat a driver and co-driver, expresses the racing spirit of this concept. The on-board ambience allies rich, premium, extensively worked materials with a more high-tech effect for the driving position, inspired by the world of motorsports.

Looking beyond the spectacular visual effect, the gullwing opening of the two doors gives GTbyCITROËN a level of accessibility rarely seen on this type of vehicle. The driver and co-driver can therefore slip into their seats and get out on the track as quickly as possible.

The dark interior of this show-car is a surprise, compared with the light bodywork. Upholstered in black leather with subtle touches of rare materials such as copper and steel, the cabin of GTbyCITROËN is distinctly sporty.
Two padded racing seats upholstered in dark leather, each fitted with a four-point harness, enfold the driver and passenger for exceptional driving sensations. Placed low down to highlight the impression of speed, the elegant seats are a perfect fit with the rest of the interior.The top-stitched leather of the door panels and floor adds to the opulence of the interior.

The driving position expresses the spirit of competition. The design was objectively guided by the motivation to win.

The dashboard, with its clean uncluttered design, flows into the receding lines of an imposing copper sculpture. The thrusting modern lines of the sculpture become the central tunnel of the vehicle, illustrating the power of GTbyCITROËN and appearing to catalyse its strength.

Created in a twist of this same copper sculpture, the leather-and-steel steering wheel also reflects the sporting spirit of the cabin.

To promote maximum concentration, the driver of GTbyCITROËN has a head-up display for driving information. Using red LEDs, this system projects key driving information – such as speed and navigation data – onto the windscreen in the driver’s direct line of vision.

The head-up display makes a significant contribution to safety with its direct read-out. Drivers assimilate data more quickly and do not have to look away from the road.

Aerodynamics optimised to combine performance and driving sensations
Special emphasis was placed on the aerodynamics and flowing design of GTbyCITROËN, these being key Citroën values. The objective was to enhance the vehicle’s dynamics and to create exceptional driving sensations.

Looking beyond its taut, dynamic lines, this racing car features innovative equipment such as enlarged air intakes at the front, a flat underside, and a mobile spoiler and air diffuser at the rear. All these features play an active role in reducing lift and – above all – drag, to pin the car to the ground.

With its flowing lines, original architecture and its use – in the game – of what is potentially the best environmental technology, GTbyCITROËN embodies the sporting spirit as seen by Citroën and underlines the Marque’s ambitions to meet new challenges.

Antoine Lebrun says :

The concept was the result of an extended process, not a sudden insight. “When I started this project, I didn’t have any image in mind,” he recalls. “I wanted a fresh start without any preconceived ideas. My only desire was to develop a simple and useful appliance.

The “internet generation” comprises many different people with their own lifestyle. Even if the @ generation can be easily described by a few trends, all these young people have different needs and lifestyles. That’s why I designed Coox, a simple appliance which allows each user to cook in accordance with his own lifestyle. This flexible cooking table follows you in your flat, and allows you to cook at your desk when you work, near to your couch if you want to chill, or with your friends around a coffee table. Thanks to this product, the user doesn’t have to break his current activity to cook and eat. You can also stay near to people when you have guests instead of cooking alone in the kitchen. The wheels allow you to easily move this product from a room to another one. You also have the possibility to adjust the height of the appliance in order to create an extension of your desk, coffee table or dinner table… A single design with a wide range of possibilities.

Designer : Antoine Lebrun

BMW design has been known to ruffle a few conservative feathers in the past, and today’s disclosure of its GINA process is bound to raise eyebrows. Standing on its 20-inch alloys, the Light Vision Model concept looks like a modern-day BMW sports car, displaying taut sculpted muscles and the brand’s unmistakable signature form language of flame surfacing.

Yet the Light Visionary Model is not made of metal but of cloth. The virtually seamless stretch fabric is secured on a meshwork of metal wires that shields the movable substructure beneath.