From the website:
LIMITED EDITION OF 24 PIECES
An exceptional mechanism created by Mathias Buttet – founder of Confrérie Horlogère – for the Only Watch 09 auction: an event that takes place every two years and is aimed at raising funds to help children affected by Duchenne muscular dystrophy.

Touched by the devastating effects of this disease, Mathias Buttet has developed a Vertical tourbillon watch which features a hand-wound mechanical movement able to make the time last longer for those who don’t have much of it. Moreover, the prototype developed has been enriched with a further function allowing users to shorten the time if they so wish.

Designer : Confrerie Horlogere

[Press Release]

Inspired by the brilliant inventions of Jean-Eugene Robert-Houdin in the 19th century, the Tambour Mystérieuse embodies peerless watchmaking genius: with the finesse of a conjurer, this Louis Vuitton montre à complication somehow completely conceals its own mechanism. The hands hover on an astounding system of transparent sapphire discs; no trace of the watchworks is detectable by the eye. Prowess beyond compare, causing time to float as if by some other-worldly bewitchment.

This is a first in the luggage master’s history: a timepiece entirely created, developed, and assembled in the Louis Vuitton watch-making workshops in Switzerland. Perpetuating the prestigious institution of traditional craftsmanship, every element of the calibre “LV115” is rigorously handmade, a technical masterpiece of 115 components. The unprecedented power reserve, too, stands as testament to pure watchcraft virtuosity: 8 days – 8 hours. A tip of the hat to this lucky number, this timeless talisman. Three models have materialized: the first, a resolutely technical creation of clean, minimal lines; the second is classic, sophisticated, accented in brown or gray; the third, a supremely feminine model radiating an aura of jewelled artistry. Though such a triptych may cast the semblance of a silhouette, only the owner of the Tambour Mystérieuse holds the key to the true identity of the timepiece. For, to ensure each Tambour is unique in the world, Louis Vuitton provides a thousand and one ways to claim it as one’s very own.

From a vast spectrum of possibilities, each personality summons its own reflection; yellow, white, or red gold or platinum…diamonds, rubies, or sapphires…brilliant or baguette cut… Reminiscent of a conductor nightly bringing forth a new symphonic spectacle with his baton, the owner of the Tambour Mystérieuse weaves a myriad of choices into an original composition, in which sameness and conformity shall never hold a place. And for the ultimate chic, the watch’s oscillating rotor can be inlaid with one’s own initials, golden marquetry on an unseen sapphire heart. It is far from a mere accessory; the Tambour Mystérieuse is the very breath of a lifestyle.

Lastly, as homage to such extraordinary watchcraft, Louis Vuitton has conjured a case that itself is pure originality: a genuine trunk, prepared exclusively for the Tambour Mystérieuse in the historic Louis Vuitton workshops in Asnières. All the traditional practices are honoured in its making, every standard that has meant the longstanding success of the brand. This tiny treasure chest can also be personalized, from the choice of leathers to the lining’s colour; even the legendary LV lock, with a wave of the wand, can have a number matching that of other luggage pieces brought to life by their Monogram maker.

It is a passion for excellence that has drawn such acclaim for Louis Vuitton in the very exclusive world of fine watch-making. Only an elite few – chronometer connoisseurs and luxury timepiece aficionados – will capture the magic, the exceptional savoir-faire of the Tambour Mystérieuse.

From : Louis Vuitton

Designer : Tag Heuer

Paul Howse words :
Luxury doesn’t have to mean expense or extravagance. Moreover, in the fragility of 21st century consumerism, exclusivity could go much further, where its perceptual value increases over time and through an experience of the product. Just as classic watches and historic cars develop a story and history over time, the owner of a vehicle should feel this experience. A patination of material such as bronze, that is hand-crafted or develops over time and is unique to each ownership situation would bring a valid ‘local quality’ that could be argued as being lost in today’s globalized world.

Technology was also an important part of the project, in that being at the forefront of technology would allow an entirely new, exclusive proportion of vehicle. By using bio-electric hybrid technology in situated low down in the chassis, I was able to celebrate the lack of an internal combustion engine and create an entirely new proportion of vehicle. The use of cameras and projections on the interior allows for the deletion of the traditional windscreen and allows the long, low, sculptural bonnet to run up over into the roof, uninterrupted. Again, something only exclusively possible with this car. I also wanted to emphasize the interior element, to show that it is cradled in the structure, a precious entity much like a Faberge egg. By suspending the interior in magnetic levitation it further separates it from the technical elements of the car whilst providing a truly serene ride quality.

As it is intended to be used only on special occasions and cosseted, it will be kept in a specifically designed building from which you can control the atmosphere the car is kept in and thus control the patination, much like a cigar humidor. The building will be covered in photo-voltaic solar panels and will be able to store up solar energy to be used to power the car. If energy levels drop, then it will run off the national grid, but otherwise it will be solely self-sufficient.

All of these factors should add up to truly unique, exclusive ownership experience, while a creating a mystique about the car, the like of which may not have been seen since the art deco period.

Designer : Paul Howse

Designer : De Witt

According to Zenith this is a ” a major innovation in the world of watchmaking” providing “considerably greater accuracy”. Reducing the effects of gravity was certainly a critical factor in 1795 when the tourbillon was invented and mechanical pocket watches (prone to inaccuracy because of gravity) were all the rage. We’re not 100% sure of its impact on modern watch design, but it undoubtedly bestows a level of prestig

Zenith Defy Xtreme collections are water-resistant down to 1000 meters, perfect choice for sea adventurers, this futuristic watch certainly gives you higher level of prestige.

Designer : Zenith Watches

Audi management has settled on a strategy of making its 2009 A2 a straightforward subcompact with mass appeal, rather than leftfield, like the Gen I aluminum A2. This would be key rival for BMW and Mercedes if they bring it to USA, since they offer more interior space than a Mini. The 2009 A2 won’t have a unique platform, but will use the VW subcompact underpinnings, like the Polo, with gasoline engines ranging from 1.2 to 1.8 liters, plus diesels.