Designer : Philippe Starck

[Press Release]

Live life in the fast lane with the XPERIA™ X2 from Sony Ericsson. Designed for those who always need to be connected, whether it’s for business or personal life, the XPERIA™ X2 blurs the boundary between work and play.

London, UK – September 2, 2009 – Today Sony Ericsson announces the XPERIA™ X2 a new Windows® phone that offers a best in class email and multimedia experience. In the modern world where 24/7 communication is key, users can instantly synchronise their mail and calendar and open and edit Microsoft® Office Mobile documents quickly and efficiently to stay connected with colleagues wherever they are.

The XPERIA™ X2 also includes the unique SlideView feature, which provides quick access to frequently used phone activities. Providing quick interaction with contacts, messages, media and more, SlideView gives an overview of missed incoming activity, notifying the user of any missed calls, e-mails and text messages so users don’t overlook an important contact.

With 14 specially designed preloaded XPERIA™ panels and 16 more to download, users can work with no boundaries with the XPERIA™ X2. From Skype, Mytopia and Google™, to games, CNN and Windows Live™, the panels ensure users are up-to-date with what matters most to them. With an improved touch interface and new 3D signature panel users also benefit from flexible desktop panels designed to categorise business, fun and communication features. Just set favourites to appear during certain times of the day and can get the latest news in the morning, YouTube™ at lunchtime and games for the journey home.

Powered by QWERTY messaging, Windows Mobile® users can even show their presentations on the big screen with the TV out cable – the XPERIA™ X2 makes a day at the office a walk in the park.

“In the fast moving world we live in, the need to stay connected has never been so important.” said Sumit Malhotra, marketing business manager, Sony Ericsson. “We constantly rely on our mobile phones as an extension to the office and the XPERIA™ X2 debuting with Windows Mobile® 6.5, allows users to work quickly and efficiently while on the move. The XPERIA™ X2 also features a new range of interactive panels as well as SlideView, which provides quick access to frequently used phone activities – perfect for those who need to see any missed incoming activity at a glance.”

Entertainment is not compromised on XPERIA™ X2. Enjoy amazing multimedia with the 3.2” high resolution touch screen and DVD quality and take advantage of the 8.1 megapixel camera to capture and instantly share experiences with friends and family. Personalise the panels and users can access Facebook™ to upload their party or holiday images and they can chat with friends across the world via Skype. Whether it is music, photography, email, video or gaming the XPERIA™ X2 has it all.

“Windows® phones allow people to manage their whole world – from work to home to play – on a single handset,” said Stephanie Ferguson, general manager, product management, Microsoft Corp. “The XPERIA™ X2 taps the powerful messaging and multimedia capabilities in Windows Mobile® so customers can be in touch, productive and entertained wherever they are.”

With the need to stay connected 24/7 Sony Ericsson has designed XPERIA™ Services, a bespoke and unique after sales package designed to help XPERIA™ X2 users get the most out of their mobile phone. With a specialised technical team standing by to support busy users and talk through the outstanding features the XPERIA™ X2 has to offer users can get help from troubleshooting to how to access their favourite websites. And if their XPERIA™ X2 stops working while they are abroad, XPERIA™ Services can replace the mobile phone via a simple phone call.
XPERIA™ Services really has been devised with the consumer in mind and to help consumers discover more about their XPERIA™ X2.

Live life without boundaries

* Windows Mobile® 6.5 – work on the move easier
* Make the most of the day – flexible desktop panels categorised for life: communication and fun, multimedia, business and internet
* Work without boundaries – instant synchronisation of mail, calendar powered by QWERTY keyboard messaging and Windows Mobile®
* Slide view – quick access to frequently used phone activities and overview of missed incoming activity
* Present documents on the big screen – TV out cable
* Never get stranded – XPERIA™ exclusive travel insurance
* Enjoy amazing multimedia – 3.2” high resolution touch screen and DVD quality
* 8.1 mega pixel camera with Photo light – easily upload images to web albums
* Real 3D panel – 3D effects and zoom, music playback controls

Big business meeting? Arrive charged with the Car Charger AN300 – ultra fast, ultra-safe and ultra-reliable. A perfect accessory for the XPERIA™ X2, it charges 40 per cent faster than most car chargers – just plug into the cigarette lighter and go.

XPERIA™ X2 supports GSM/GPRS/EDGE 850/900/1800/1900 and UMTS/HSPA 850/900/2100. XPERIA™ X2 will be available in selected markets from early Q4 in the colours Elegant Black and Modern Silver.

Designer : Sony Ericsson

Perch is the result of a two year research MA in Industrial Design with the National College of Art and Design in Dublin, Ireland by Simon Dennehy. The results show that it is impractical to design a chair for primary school students, without considering the desk as an item of equal importance. The main objective of the project is to encourage students to sit and work in a much higher position.

The seat and backrest benefit from ventilated slots throughout. This reduces weight, increases user comfort and creates a visually stimulating aesthetic for the students of today. The chair’s simple yet effective height mechanism prevents accidental release and requires the student to stand to adjust the height. The chair’s legs protrude from back, while incorporating a footrest. This allows the student complete freedom of leg movement. The front wings at either side of the seat are completely flexible. This patented design prevents build up of pressure under the student’s legs, while the resistive feedback encourage the students to continually move their legs playfully, increasing blood flow and muscle use.

The desk profile incorporates an elbow rest, where students can perch themselves during task work. This decreases load on their mid-sections. The profile, from co-extruded hollow-section polycarbonate, incorporates a soft rubberised working surface (in orange). This provides a warm tactile surface that can resist abuse, prevent books from slipping, and can be easily cleaned. A storage trough, at the rear of the desk, includes a book ledge for when students are copying from text books. An accessories tray hooks onto the desk edge and is replaceable with a Lego base, or arts and crafts palette. This “hot-swap” system is developable, and makes task change-over much faster, and tidier.

Schools furniture among the majority of schools, internationally, is severely damaging to students’ health and, as a direct result, they can expect to develop serious disorders and illnesses in later life. The research carried out shows conclusively that school children, in particular, sit inappropriately during their primary school years, as a result of the failings of the furniture’s design.

Schools are the offices for children. They spend a large amount of their youth attending both primary and secondary schools, and during that time, are likely to be sitting at a desk. A drastic change to the standards, which dictate measurements for furniture in schools, is required.

It is hoped that this project will encourage more researchers, designers and ergonomists to peruse the subject matter so that, in years to come, the quality and understanding of furniture requirements for students will radically improve, to the benefit of the students, teachers, education and health system.

Designer : Simon Dennehy

Designer : Alexandre Boucher

Designer : CIO