[Press Release]

Live life in the fast lane with the XPERIA™ X2 from Sony Ericsson. Designed for those who always need to be connected, whether it’s for business or personal life, the XPERIA™ X2 blurs the boundary between work and play.

London, UK – September 2, 2009 – Today Sony Ericsson announces the XPERIA™ X2 a new Windows® phone that offers a best in class email and multimedia experience. In the modern world where 24/7 communication is key, users can instantly synchronise their mail and calendar and open and edit Microsoft® Office Mobile documents quickly and efficiently to stay connected with colleagues wherever they are.

The XPERIA™ X2 also includes the unique SlideView feature, which provides quick access to frequently used phone activities. Providing quick interaction with contacts, messages, media and more, SlideView gives an overview of missed incoming activity, notifying the user of any missed calls, e-mails and text messages so users don’t overlook an important contact.

With 14 specially designed preloaded XPERIA™ panels and 16 more to download, users can work with no boundaries with the XPERIA™ X2. From Skype, Mytopia and Google™, to games, CNN and Windows Live™, the panels ensure users are up-to-date with what matters most to them. With an improved touch interface and new 3D signature panel users also benefit from flexible desktop panels designed to categorise business, fun and communication features. Just set favourites to appear during certain times of the day and can get the latest news in the morning, YouTube™ at lunchtime and games for the journey home.

Powered by QWERTY messaging, Windows Mobile® users can even show their presentations on the big screen with the TV out cable – the XPERIA™ X2 makes a day at the office a walk in the park.

“In the fast moving world we live in, the need to stay connected has never been so important.” said Sumit Malhotra, marketing business manager, Sony Ericsson. “We constantly rely on our mobile phones as an extension to the office and the XPERIA™ X2 debuting with Windows Mobile® 6.5, allows users to work quickly and efficiently while on the move. The XPERIA™ X2 also features a new range of interactive panels as well as SlideView, which provides quick access to frequently used phone activities – perfect for those who need to see any missed incoming activity at a glance.”

Entertainment is not compromised on XPERIA™ X2. Enjoy amazing multimedia with the 3.2” high resolution touch screen and DVD quality and take advantage of the 8.1 megapixel camera to capture and instantly share experiences with friends and family. Personalise the panels and users can access Facebook™ to upload their party or holiday images and they can chat with friends across the world via Skype. Whether it is music, photography, email, video or gaming the XPERIA™ X2 has it all.

“Windows® phones allow people to manage their whole world – from work to home to play – on a single handset,” said Stephanie Ferguson, general manager, product management, Microsoft Corp. “The XPERIA™ X2 taps the powerful messaging and multimedia capabilities in Windows Mobile® so customers can be in touch, productive and entertained wherever they are.”

With the need to stay connected 24/7 Sony Ericsson has designed XPERIA™ Services, a bespoke and unique after sales package designed to help XPERIA™ X2 users get the most out of their mobile phone. With a specialised technical team standing by to support busy users and talk through the outstanding features the XPERIA™ X2 has to offer users can get help from troubleshooting to how to access their favourite websites. And if their XPERIA™ X2 stops working while they are abroad, XPERIA™ Services can replace the mobile phone via a simple phone call.
XPERIA™ Services really has been devised with the consumer in mind and to help consumers discover more about their XPERIA™ X2.

Live life without boundaries

* Windows Mobile® 6.5 – work on the move easier
* Make the most of the day – flexible desktop panels categorised for life: communication and fun, multimedia, business and internet
* Work without boundaries – instant synchronisation of mail, calendar powered by QWERTY keyboard messaging and Windows Mobile®
* Slide view – quick access to frequently used phone activities and overview of missed incoming activity
* Present documents on the big screen – TV out cable
* Never get stranded – XPERIA™ exclusive travel insurance
* Enjoy amazing multimedia – 3.2” high resolution touch screen and DVD quality
* 8.1 mega pixel camera with Photo light – easily upload images to web albums
* Real 3D panel – 3D effects and zoom, music playback controls

Big business meeting? Arrive charged with the Car Charger AN300 – ultra fast, ultra-safe and ultra-reliable. A perfect accessory for the XPERIA™ X2, it charges 40 per cent faster than most car chargers – just plug into the cigarette lighter and go.

XPERIA™ X2 supports GSM/GPRS/EDGE 850/900/1800/1900 and UMTS/HSPA 850/900/2100. XPERIA™ X2 will be available in selected markets from early Q4 in the colours Elegant Black and Modern Silver.

Designer : Sony Ericsson

Barton explanations :
Firstly is the idea that people can have only what they need, when they need it. This is due to the distinct separation of a computer’s functions into six categories called ‘experiences’. Currently, if a user wishes to purchase a computer purely for documenting and internet they must accept that it will come with processing power and features well beyond these needs. With the Stream concept, however, users would purchase only the Connections and Documents modules as well as the Core Component to perform only these functions. The Connections module also acts as a phone, which leads to the second benefit of this system.

Many users today are faced with both an overlap of functions, content and components. In the previous example, the user’s computer would be capable of making calls through VOIP (a technology most likely to overtake traditional GSM networks), however there is no way of taking this one component of the machine with them. Instead, they must purchase another product – a phone – to fulfill this need. But now they have two devices capable of making calls, browsing the internet, emailing and taking photos as well as two interfaces to learn. Another example is how users have music on both their computer and a portable device such as an iPod. Multiply this over the abundance of consumer products we possess, and the problem worsens exponentially. However because of the Experience Modules and the adaptive nature of Stream, this issue is eradicated. The device they use at home or the office is the same device they use in the car or on the bus. All that changes is the screen size and possibly the addition of Component Modules.

The Component Modules are just as important to the system as the Experience Modules. Users who require greater processing power for activities such as gaming or high end design, still purchase the Core Component but also the necessary Component Modules to meet their needs. The Experience Modules are designed relative to their function. For example the Games and Connections modules have far more complex logic boards, capable of wireless connections to more powerful processors. This ensures that the price of the system is fair across all desired functions or experiences.

The Stream system is more portable and expandable than current systems, it offers a more natural and personal experience for the user and is more environmentally friendly in doing so. It can be an ultra-portable laptop, camera-phone, or games console. It is what the user wants it to be.

Designer : Barton Smith

Designer : ArmadaQuadrat and Manuel Irritier

Antoine Lebrun says :

The concept was the result of an extended process, not a sudden insight. “When I started this project, I didn’t have any image in mind,” he recalls. “I wanted a fresh start without any preconceived ideas. My only desire was to develop a simple and useful appliance.

The “internet generation” comprises many different people with their own lifestyle. Even if the @ generation can be easily described by a few trends, all these young people have different needs and lifestyles. That’s why I designed Coox, a simple appliance which allows each user to cook in accordance with his own lifestyle. This flexible cooking table follows you in your flat, and allows you to cook at your desk when you work, near to your couch if you want to chill, or with your friends around a coffee table. Thanks to this product, the user doesn’t have to break his current activity to cook and eat. You can also stay near to people when you have guests instead of cooking alone in the kitchen. The wheels allow you to easily move this product from a room to another one. You also have the possibility to adjust the height of the appliance in order to create an extension of your desk, coffee table or dinner table… A single design with a wide range of possibilities.

Designer : Antoine Lebrun

The FuChat is made from a biodegradable plastic made from renewable materials like corn starch and sugarcane to reduce its impact on the environment. The FuChat uses a light aluminum compound for the inner framework to increase its durability. The environmentally conscious materials in the phone will appeal to users that are concerned about protecting the environment.

The FuChat uses emotion to increase effective communication. When the FuChat detects a change in the user’s tone of voice or body temperature, it will change the display, text, sound, lights, and color on the phone. Emotional self-awareness can help with business calls, personal calls, general awareness, or people with specific needs like anger management. If the user is busy and does not want to be disturbed, they can set the phone to block all calls and record voicemail messages. The user can enter information about important events into the FuChat and the FuChat will remind the user of these events before they happen. Two-way interaction with the FuChat will closely bond the user with the FuChat.

The FuChat is a tool people can use to convey personal information with others in their home. The back of the FuChat displays the user’s emotional information, the time, weather images, or the “Do not disturb” icon when they are busy. The phone can also hang from a door-handle using the hole on the top of the phone while displaying messages like “Do not disturb” or “Busy studying.” The bottom of the FuChat is weighted so it can stand upright on any flat surface in order to display messages.

The FuChat connects the user to their environment through interaction. The wall-mounted base station of the FuChat displays weather conditions, temperature, time, and caller ID for incoming calls. Weather information is taken from the Internet and is displayed using lively images. The front of FuChat also displays caller ID for incoming calls, has a numbered keypad for dialing, and has buttons to make a call, hang up, and select menu items. Access to regular land-line telephone networks provides additional reliability in the case of Internet outages.

Designer : D-Link

This is “recipe made easy” but with no referral recipe book to look from! The design consists of a wall mounted foldable device with a fully adjustable removable screen and a scale. The scale has a capacity of handling 2 kg portions. Users can download the recipe from the internet and uploads it on to the portable screen using the USB stick or Wi-Fi. The touch screen interface is used to access the stored recipes. Also one can use the meal planning functions, the interactive cooking mode with step by step visual instructions and weighing scales. Thus, it ensures healthy and measured cooking.

Of course apart from saving you the embarrassment the device also encourages healthy eating and no wastage. Not just that, it also helps you to maintain that calorie conscious diet you always wanted to follow. It is interactive, easy to use, fun and friendly and does not occupy much space. So go ahead and cook confidently!

Designer : Hannah Plevin