Designer : Stefano Marchetto and Cristiano Giuggioli

[Press Release]

Live life in the fast lane with the XPERIA™ X2 from Sony Ericsson. Designed for those who always need to be connected, whether it’s for business or personal life, the XPERIA™ X2 blurs the boundary between work and play.

London, UK – September 2, 2009 – Today Sony Ericsson announces the XPERIA™ X2 a new Windows® phone that offers a best in class email and multimedia experience. In the modern world where 24/7 communication is key, users can instantly synchronise their mail and calendar and open and edit Microsoft® Office Mobile documents quickly and efficiently to stay connected with colleagues wherever they are.

The XPERIA™ X2 also includes the unique SlideView feature, which provides quick access to frequently used phone activities. Providing quick interaction with contacts, messages, media and more, SlideView gives an overview of missed incoming activity, notifying the user of any missed calls, e-mails and text messages so users don’t overlook an important contact.

With 14 specially designed preloaded XPERIA™ panels and 16 more to download, users can work with no boundaries with the XPERIA™ X2. From Skype, Mytopia and Google™, to games, CNN and Windows Live™, the panels ensure users are up-to-date with what matters most to them. With an improved touch interface and new 3D signature panel users also benefit from flexible desktop panels designed to categorise business, fun and communication features. Just set favourites to appear during certain times of the day and can get the latest news in the morning, YouTube™ at lunchtime and games for the journey home.

Powered by QWERTY messaging, Windows Mobile® users can even show their presentations on the big screen with the TV out cable – the XPERIA™ X2 makes a day at the office a walk in the park.

“In the fast moving world we live in, the need to stay connected has never been so important.” said Sumit Malhotra, marketing business manager, Sony Ericsson. “We constantly rely on our mobile phones as an extension to the office and the XPERIA™ X2 debuting with Windows Mobile® 6.5, allows users to work quickly and efficiently while on the move. The XPERIA™ X2 also features a new range of interactive panels as well as SlideView, which provides quick access to frequently used phone activities – perfect for those who need to see any missed incoming activity at a glance.”

Entertainment is not compromised on XPERIA™ X2. Enjoy amazing multimedia with the 3.2” high resolution touch screen and DVD quality and take advantage of the 8.1 megapixel camera to capture and instantly share experiences with friends and family. Personalise the panels and users can access Facebook™ to upload their party or holiday images and they can chat with friends across the world via Skype. Whether it is music, photography, email, video or gaming the XPERIA™ X2 has it all.

“Windows® phones allow people to manage their whole world – from work to home to play – on a single handset,” said Stephanie Ferguson, general manager, product management, Microsoft Corp. “The XPERIA™ X2 taps the powerful messaging and multimedia capabilities in Windows Mobile® so customers can be in touch, productive and entertained wherever they are.”

With the need to stay connected 24/7 Sony Ericsson has designed XPERIA™ Services, a bespoke and unique after sales package designed to help XPERIA™ X2 users get the most out of their mobile phone. With a specialised technical team standing by to support busy users and talk through the outstanding features the XPERIA™ X2 has to offer users can get help from troubleshooting to how to access their favourite websites. And if their XPERIA™ X2 stops working while they are abroad, XPERIA™ Services can replace the mobile phone via a simple phone call.
XPERIA™ Services really has been devised with the consumer in mind and to help consumers discover more about their XPERIA™ X2.

Live life without boundaries

* Windows Mobile® 6.5 – work on the move easier
* Make the most of the day – flexible desktop panels categorised for life: communication and fun, multimedia, business and internet
* Work without boundaries – instant synchronisation of mail, calendar powered by QWERTY keyboard messaging and Windows Mobile®
* Slide view – quick access to frequently used phone activities and overview of missed incoming activity
* Present documents on the big screen – TV out cable
* Never get stranded – XPERIA™ exclusive travel insurance
* Enjoy amazing multimedia – 3.2” high resolution touch screen and DVD quality
* 8.1 mega pixel camera with Photo light – easily upload images to web albums
* Real 3D panel – 3D effects and zoom, music playback controls

Big business meeting? Arrive charged with the Car Charger AN300 – ultra fast, ultra-safe and ultra-reliable. A perfect accessory for the XPERIA™ X2, it charges 40 per cent faster than most car chargers – just plug into the cigarette lighter and go.

XPERIA™ X2 supports GSM/GPRS/EDGE 850/900/1800/1900 and UMTS/HSPA 850/900/2100. XPERIA™ X2 will be available in selected markets from early Q4 in the colours Elegant Black and Modern Silver.

Designer : Sony Ericsson

James Salvidge own words :
In the UK today the introduction of new technology has meant that people have a far greater choice of how they access the post office services. Consequently, people are visiting post offices less, making the current service unsustainable. As a result the Post Office has already closed 500 post offices and has proposed the closure of 2500 more.

In the rural areas of the UK, the Post Office still plays an important economic and social role. So it is important that the services are not lost completely as this could make life for the elderly and poor increasingly difficult and also reduce the opportunities for social contact and communities to interact.

The project brief was to look at the role of the Post Office in a rural area and then to design a new service to be created in its place, one which was more sustainable and enabled the continuation of the postal services.

My concept was for a compact, automated post office unit which could be easily moved between villages, with each one being capable of supplying the services to around seven villages; saving materials and energy as fewer have to be produced

Following a timetable would allow the locations to be pre-arranged, the benefits of doing this are that larger villages, which have a greater need for the services, can be allocated more time and smaller villages less time. It also allows the people using the services to know when it will be situated in their village. As well as parcel and postal services, via a wireless internet connection it can provide users access to all the online post office services, including their insurance and bank services; allowing them to withdrawal their cash, pensions and benefits.

By constructing the mobile section out of relatively lightweight materials and by incorporating a trolley into the structure of the design, it will easily moved by the employees of the royal mail. To ensure it remains in location, via the screen, authorised employees will be able to activate the internal locking mechanism, which will securely lock it onto the post box; at the same time it will automatically lower itself to the ground, preventing it from being moved.

It would be a financially viable solution to problem facing the Post Office because it removes the need for a permanent structure and does not need an employee to supervise it. It can be entirely maintained by the Royal Mail, using their vans to transport it before their daily collection of post and parcels.

Designer : James Salvidge

From : Ooma

mPower consists of 2 units: Generation and Collection.

mPower Generation is a plant-shaped human-powered unit that produces electricity for immediate and future use. Users access their account using fingerprint recognition, stand on two pads at the base of the unit, and shift their weight from one pad to the other every ten seconds. The system, developed to take up the least amount of a user’s time and effort, can be adapted for the handicapped. A small portion of the electricity generated is used to power the interactive touch-screen at the top of the unit, which offers a broad range of informational services pre-customised by each user. The remaining majority of the electricity generated is sent to the city’s main power plant, to be used or stored. At their convenience, users receive payment for the electricity they generated by accessing their account at mPower Collection.

mPower Collection is a unit that, using the same fingerprint recognition technology, distributes payment and allows for account customisation to users of mPower Generation.

mPower taps into our greatest natural resource: people. Rather than expending energy to create more, mPower harnesses the excess energy we generate by providing a platform for individuals and companies to create electricity, make money, and improve lives. By offering payment to individuals, including those that are homeless, in exchange for a few minutes of minimal movement via a free-to-use system available to everyone, economic and environmental sustainability and empowerment is made available by involving citizens in generating what has become one of our most essential needs: electricity.

mPower units are established by electric companies. Businesses pay electric companies to advertise on mPower Generation touch-screens; these ads are geared to individuals who previously expressed interest in particular products/services as per information entered upon account set-up, thus negating . This negates the need for expensive market research, PR and advertising campaigns. Electric companies pay consumers for generating electricity via mPower; these payments are competitive with fees paid by consumers for power provided by the same electric companies.

The base of the unit consists of two pads, each mounted on a hydraulic cylinder. The cylinders are connected by a micro-hydro turbine. When a person steps onto one of the pads, the resulting pressure forces fluid from one cylinder into the other, causing it to rise. The more a person repeats the movement of shifting his/her weight from one pad to the other, the more electricity is generated. This system can be replaced with piezoelectric pads or other technologies as appropriate.

In addition to the exercise users get while generating electricity, they can also benefit from services available on Generation’s interactive network, including news, community events, traffic information, public transportation information, calendar, time, date, music, weather, radio, product and service information, mobile device charging, internet, widgets, city maps, games, phone calling services.

mPower fits into our daily activities and ways of life without disrupting them. Generation and Collection units can be placed on, in, or near streets and pavements, public transportation waiting areas, airports and other areas where waiting is involved, parks and community areas, schools and universities, libraries, common areas in apartment blocks, and countless other places.

The concept of mPower can be modified to fit into homes, casinos, gyms, phone booths, internet cafes, and wherever generated energy can be used as direct power or in exchange for services and products such as climate control, public lighting, charging mobile phones and other devices. Other generation methods can also be implemented, such as walking, pedaling and running, see-sawing, swinging, and using body weight/heat. The possibilities are endless, sustainable, and empowering.

Designer : Sofian Tallal

Text from David:
Transportation is a key factor in our urban environments and most of our cities are now developed to match the scale and needs of cars, and car users. This reality raises issues regarding sustainability and environment, energy consumption and quality of life.

So, “How can public and personal transports be redefined in a sustainable way, delivering a sense of personal space and independence to its users?” This was the title of my Master of Science in Design and Transport Thesis, concluded in Coventry University, UK, with Distinction, in September 2008.

In other words, the aim of this project was to develop guidelines and a holistic solution for a new system of urban transport, composed of vehicle and infrastructure, in a sustainable way and adaptable to various urban environments.

To develop the project I needed information about: user’s behaviors and explanations for them; main trends; analysis of existing solutions and identification of their problems; definition of applicable technologies in a sustainable manner in a near future. This information was gathered through an online questionnaire, statistical data from several sources, literary research, internet articles, pictures, video and expert interviews and then compiled in my final report.

Preliminary research indicated that several attempts to tackle the issue of mass transportation are being tested and implemented throughout the biggest cities on Earth. Several solutions exist already, but people always seem to give preference to a personal vehicle of some kind to move, commute or make quick trips. Only when there is no other choice, people seem to engage in public transportation. Personal transport is the preferred mode of use and this is a trend that keeps increasing.

The conclusion of the thesis report was composed of guidelines and design specifications that served as basis for the development of a new type of transportation that is truly sustainable and that meets people’s requirements. This generic solution was exemplified through a typical design project that will act as future reference and that goes by the name of “SCARAB”.

PROJECT DESCRIPTION:
VEHICLE:
- The vehicle allows users to have freedom of use much like a motorcycle but with the convenience of having an enclosed private space and luggage compartments.
- The vehicle can be operated in several different positions depending on speed. It is parked vertically for easy ingress and egress and optimization of public space. When in speed position, the vehicle also tilts when curving or changing direction.
- When circulating in dedicated pathways, the SCARAB is controlled by a centralized computer or by a traffic management centre. Outside of the dedicated pathways the SCARAB is controlled by the user just like any other vehicle.

VEHICLE SPECS:
-The vehicle is composed of interchangeable modules that can be customized by the potential buyer/user.
-Powerpack module composed of a permanent battery plus 3 options for the main energy pack (battery, biofuel ICE or a fuel cell).
-4 wheel drive through electric brushless in-wheel motors with directdrive.
-Wheels with regenerative braking through EW Brakes.
-Drive by wire and tactile HUD embedded in the Lexan canopy.
-Structural elements in Carbon-Aramid composite.
-Embedded sensors, Lidar, radar, transponders, GPS. These serve to exchange information with the system, with other drivers and to have precise location data.

INFRASTRUCTURE:
-Communication nodes spread through roadways and traffic management centres in major conurbations.
-Dedicated paths with electromagnetic transponders embedded in the road.
-Parking facilities with solar/wind power generators.
-High speed/long distance travel provided through a railroad interface (not yet developed).

SYSTEM:
-Renting of the vehicle or modules that allows for a private/public/mixed utilization and transport access for people with less financial resources.
-Doesn’t need new infrastructures (uses the existing roads).
-Is backward compatible with current transport systems and uses current day technologies.

Designer : David Miguel Moreira Gonçalves

Text from Adam about the background of this concept :

“In my research, I found that 97% of the iGeneration owns a computer and 75% are on Facebook or other social networking sites,” says the device’s creator, Adam Brodowski, a design student at Savannah College of Art and Design in the U.S. state of Georgia. “I also found that they are all hypertaskers who do multiple things all at once. Eating dinner, text messaging, doing homework and watching TV are all strung together.

“They are also very comfortable with technology and the Internet. They run personal blogs, surf the web all day long, email back and forth and so on. Most importantly, they enjoy creating content to fuel the web and be noticed.”

All Units: This shows the various units of the Sook off the dock and ready to be used.

Docked: Shows all of the Sooks parts docked together. In this form the Dock and Touch can still be used.

Sook Touch: The Sook Touch is used to display and drag ingredients to build custom recipes. Ingredients are added when the Dock or Cut understands food near it. This then gives the user a bank of items to incorporate into there meal.

Sook Cut: The Sook Cut a cutting board containing a moisture sensor, weight sensor, and electronic tongue. It uses these sensors to identify what food is bring cut on the board and how much is being used. It then transmits this information to the Sook Touch to begin generating a recipe.

Sook Dock: A picture of the Sook Dock. Along with charging the Sook Cut and Touch the Dock works as a RFID scanner to identify what foods are near it, be it new groceries it can use for meals later, or food that is being set out to cook something currently.

Designer : Adam Brodowski

Designer : KNGT via Aving

The FuChat is made from a biodegradable plastic made from renewable materials like corn starch and sugarcane to reduce its impact on the environment. The FuChat uses a light aluminum compound for the inner framework to increase its durability. The environmentally conscious materials in the phone will appeal to users that are concerned about protecting the environment.

The FuChat uses emotion to increase effective communication. When the FuChat detects a change in the user’s tone of voice or body temperature, it will change the display, text, sound, lights, and color on the phone. Emotional self-awareness can help with business calls, personal calls, general awareness, or people with specific needs like anger management. If the user is busy and does not want to be disturbed, they can set the phone to block all calls and record voicemail messages. The user can enter information about important events into the FuChat and the FuChat will remind the user of these events before they happen. Two-way interaction with the FuChat will closely bond the user with the FuChat.

The FuChat is a tool people can use to convey personal information with others in their home. The back of the FuChat displays the user’s emotional information, the time, weather images, or the “Do not disturb” icon when they are busy. The phone can also hang from a door-handle using the hole on the top of the phone while displaying messages like “Do not disturb” or “Busy studying.” The bottom of the FuChat is weighted so it can stand upright on any flat surface in order to display messages.

The FuChat connects the user to their environment through interaction. The wall-mounted base station of the FuChat displays weather conditions, temperature, time, and caller ID for incoming calls. Weather information is taken from the Internet and is displayed using lively images. The front of FuChat also displays caller ID for incoming calls, has a numbered keypad for dialing, and has buttons to make a call, hang up, and select menu items. Access to regular land-line telephone networks provides additional reliability in the case of Internet outages.

Designer : D-Link

This is “recipe made easy” but with no referral recipe book to look from! The design consists of a wall mounted foldable device with a fully adjustable removable screen and a scale. The scale has a capacity of handling 2 kg portions. Users can download the recipe from the internet and uploads it on to the portable screen using the USB stick or Wi-Fi. The touch screen interface is used to access the stored recipes. Also one can use the meal planning functions, the interactive cooking mode with step by step visual instructions and weighing scales. Thus, it ensures healthy and measured cooking.

Of course apart from saving you the embarrassment the device also encourages healthy eating and no wastage. Not just that, it also helps you to maintain that calorie conscious diet you always wanted to follow. It is interactive, easy to use, fun and friendly and does not occupy much space. So go ahead and cook confidently!

Designer : Hannah Plevin