Text from Adam :
There are over 400,000 reported drownings and 8 – 10 times as much near drowning experiences worldwide every year. In the UK there are 500 annual drownings. These figures have remained the same for nearly 20 years which tells us that any current equipment and practice is not having the required impact to reduce these numbers.

I have been a beach lifeguard for a number of years and further primary and secondary research has shown that there are a number of key problems that reduce the survival rate of beach users.
These problems are:

• Slow response time
• Surveillance
• Lifeguard safety
• Human limitation of lifeguards

From this research it was decided to look to the future to see what could potentially be new directions for beach safety equipment, this design is therefore based for the year 2020.

The design process was in close collaboration with the BSA (British Surfing Association) headquarters in Newquay (UK). Starting with brainstorming where no idea was a bad idea, followed by concept generation and a wide variety of modeling and system/ scenario testing, the design took innovation from nature, new and existing technologies and user testing.

Explanation of final design

The ‘Mantra’ lives on the sea bed during peak seasons just off the coast of beaches; it uses small hairs on its surface to collect and store energy from tides and waves (called ‘Super Cillia Skin’). It detects distress and drowning using electro sensors coupled with sonar which even today are highly sensitive, for example heartbeats and movements can easily be monitored. When a casualty is detected it swims up to 15mph using SMAs in the wings. The victim is carefully picked up onto an inbuilt stretcher where they are carried on top the water using hydrofoils and impellers. The ‘Mantra’ is always in constant communication with lifeguards and so is met at a specific beach location by lifeguards and ambulances where an EAP is in place and the stretcher is removed without disturbing the patient, who in the worst case scenario may have neck injuries.

Stretchers are replaced and the ‘Mantra’ can assume its position at sea once more. The whole process is estimated to take under 2 minutes.

The final design as can be seen from images, uses biomimicry from a manta ray for many reasons –

• Large flat surface area for all weather stability
• Excellent turning circle and manouverability
• Excellent strength to weight ratio
• Low energy travel
• Considered as a non aggressive creature/ form

Advantages of ‘Mantra’:

• Removal of contact with bodily fluid
• Safety of lifeguards
• Immediate response time
• Completely automated
• Better for spinal and other injuries
• Aesthetics
• Function
• Sustainable

Designer : Adam Scott

[Press Release]
Thousand Oaks, California, June 23, 2009 – World-recognized strategy, innovation, and design consultancy RKS and Water Advocacy KOR Water teamed together again to create a strategy that empowers consumers to make a difference. The result of this collaboration is the introduction of KOR’s Thirst for Giving™ program.

News of the original KOR ONE’s release was met by an immediate and overwhelming positive response. The viral PR campaign driven by RKS resulted in countless blog pickups, with the KOR ONE landing on Oprah’s “O List,” winning awards for both design and environmental preservation, and driving sales beyond all projections.

To build on this success, KOR Water enlisted RKS to create a Brand Trajectory and Product Proliferation Plan that would amplify the authenticity of the KOR brand. The first result of this effort is KOR’s new Thirst for Giving program to raise funds for water-related charities and help increase understanding of the vital role clean water plays in all our lives. Announced in conjunction of the introduction of three new KOR ONE colors, this innovative program empowers consumers to improve their health as they improve the health of the planet. “KOR’s mission is to celebrate and protect water,” said KOR founder and CEO Eric Barnes. “The Thirst for Giving program is our way of bringing more awareness to issues that deeply impact the future of water on our planet.”

The RKS strategy team first used Psycho-Aesthetics to enable KOR to identify organizations whose passions and goals aligned with KOR’s mission. Next, RKS created a strategy to create meaning… increasing the consumer’s ability to make a difference. Through this program, KOR has aligned with non-profits who are doing exceptional work related to causes KOR supports: ocean and watershed protection, the global water crisis and container recycling.

With each KOR ONE color tied to a specific cause, KOR will donate 1% of all sales to this select group. The original Ocean Blue KOR ONE supports Ocean Protection through the Agalita Marine Research Foundation. Sunrise Orange is for the Container Recycling Institute, while Sawgrass Green sales support Watershed Protection through The Wetlands Initiative. Orchid Pink is for the Global Water Crisis, with purchases supporting Blue Planet Run, a non-profit dedicated to bringing the global community together to provide safe drinking water to the more than one billion people who suffer for lack of access to clean water. “Blue Planet Run is thrilled that KOR Water recognizes how important safe drinking water is to every aspect of human life and is taking the lead in making change happen, said Lisa Nash, CEO of Blue Planet Run. “Our partnership will fund safe drinking water projects around the world, where as little as $30 can give someone a lifetime of safe drinking water.” KOR Water’s Thirst for Giving™ program is administered by 1% for the Planet, a non-profit dedicated to building and supporting an alliance of businesses that are financially committed to creating a healthy planet.

All four lustrous colors are made of BPA-free Eastman Tritan™ copolyester and include the original KOR ONE’s see-through design (eliminating worries of what might be hidden inside a metal bottle), innovative one-handed opening, a cap you can’t lose, inspirational KOR Stone inside lid, and a “just right” spout big enough for ice cubes and easy on the lips.

The Thirst for Giving program and the release of the new colors are just the beginning. “We’re excited about the new product lines we’re developing with KOR,” said Tom White, Executive Vice President of RKS. “RKS is thrilled to focus our strategy, design, and innovation teams on building the KOR Water brand and enabling them to achieve their goals.”
Designer : RKS for KOR Water

When it comes to reasons to live, art and human interaction top the list for Carson Hill, painter, tattoo artist, and inventor. “Art is very inspiring – to me the universe and everything in it is art,” said Carson. Steve Johnson, Carson’s right hand at Neuma (the company behind the Neuma Hybrid) comes from a very different, but no less creative world. The idea for Amuen (am-yoo-en) struck when Carson and Steve realized there was a need for a site that welcomes creatives and artists of all types. No matter what your medium, there are elements of the creative process that transcend any one discipline.

Why the name Amuen? Well, Amuen is a type of African word that means “spirits,” – a nod to the creative spirit within each of us. Neuma on the other hand, is Latin for “spirited” or air-powered. Oh, and if you hadn’t noticed, Amuen is Neuma spelled backwards. But that’s strictly coincidence.

Designer : RKS Design

Designer : Karim Rashid for Slice

The Tiger concept has been designed for the year 2025 (to coincide with the 100 year anniversary of the land speed record), and with the current pace of innovation in the field of batteries and motors performance such as this is not that far away.

Designer : Ryan Skelley via [Diseno-art]

Designer : Emir Rifat

Designer : Franco Marino Cagnina

“We congratulate JBL on the incredible reception received by the release of the new EON,” said Ravi Sawhney, Founder and CEO of RKS. “We’re thrilled that our collaboration and JBL’s leadership have taken powered PA to a whole new level.”

The resulting design is a striking departure from the original EON. The full, foam-backed, perforated metal grill provides an added measure of protection to internal components, while offering a clean, uncluttered look to the entire line. The speaker’s shape, like the EON’s power, projects from the rear of the speaker where the amp is housed. “The design flows from the back of the speaker in a single, accelerating curve,” explained Lance Hussey, RKS Vice President of Design. The bold port vents, provide a visual accent and evoke fond memories of the original EON.

To minimize abuse to the speakers and users alike, the design team removed all the hard edges and corners. “Not only does that make it very durable, but also very comfortable to move around, there are no corners to bash into your knees and your legs and things or slide in and out of your car,” said Jones. The EON500 series includes three lightweight compact models that each feature an on-board minimixer with loop-thru or mix-out capability. The EON515 puts out a massive 450 watts of power, yet weighs only 33 lbs.

To take full advantage of JBL’s lightweight technology, this flagship EON features three handles. Each full-bar handle, one on the top and one on each side, is placed for optimal ergonomics and balance, and over-molded with a soft comfort-grip. Pole-mounting speakers has never been easier. No more bending over to lift the speaker off the floor. Just grab the top handle, and then easily switch to the side handles as you effortlessly lift the speaker and set it atop the pole.

Designer : RKSDesign

Gold Award to New York City’s first carbon-neutral building

Silver Award for a self-contained day labor station in San Francisco

Freshwater lake restoration and research facility in Ontario wins Bronze Award

Source : Holcim Awards via Bustler

Designer words :

“Failing to manage laundry and piles of dirty clothes is one of the many daily chores that are left unattended by so many busy people, whose jobs doesn’t leave them with time to take care of them. Whether you have a washing machine in your home or go to the corner laundromat, doing wash is a royal pain. Especially for the i-generation, who had whole hours pass in the blink of an eye, sometimes whole days get eaten up in some black hole and so household chores pile up. With a view to offer a little help, I have designed iBasket – a revolutionary washing machine that could really make life easier.

The i-generation are too busy working for their dreams. What if the whole laundry thing could be forgotten and both time and attention are saved for dream work?

The idea is to use this as a hamper, throwing your dirty clothes in as they accumulate. The iBasket then senses when the load is full and initiates the wash and dry cycle. Since it is Wi-Fi-enabled, you can control and monitor (if you’d like to do so) the concept washing machine via your PC or mobile device. Once the the cycle is complete, iBasket will alert you and send a message to your PC or mobile”

Designer : Guopeng Liang