[Press Release]

Live life in the fast lane with the XPERIA™ X2 from Sony Ericsson. Designed for those who always need to be connected, whether it’s for business or personal life, the XPERIA™ X2 blurs the boundary between work and play.

London, UK – September 2, 2009 – Today Sony Ericsson announces the XPERIA™ X2 a new Windows® phone that offers a best in class email and multimedia experience. In the modern world where 24/7 communication is key, users can instantly synchronise their mail and calendar and open and edit Microsoft® Office Mobile documents quickly and efficiently to stay connected with colleagues wherever they are.

The XPERIA™ X2 also includes the unique SlideView feature, which provides quick access to frequently used phone activities. Providing quick interaction with contacts, messages, media and more, SlideView gives an overview of missed incoming activity, notifying the user of any missed calls, e-mails and text messages so users don’t overlook an important contact.

With 14 specially designed preloaded XPERIA™ panels and 16 more to download, users can work with no boundaries with the XPERIA™ X2. From Skype, Mytopia and Google™, to games, CNN and Windows Live™, the panels ensure users are up-to-date with what matters most to them. With an improved touch interface and new 3D signature panel users also benefit from flexible desktop panels designed to categorise business, fun and communication features. Just set favourites to appear during certain times of the day and can get the latest news in the morning, YouTube™ at lunchtime and games for the journey home.

Powered by QWERTY messaging, Windows Mobile® users can even show their presentations on the big screen with the TV out cable – the XPERIA™ X2 makes a day at the office a walk in the park.

“In the fast moving world we live in, the need to stay connected has never been so important.” said Sumit Malhotra, marketing business manager, Sony Ericsson. “We constantly rely on our mobile phones as an extension to the office and the XPERIA™ X2 debuting with Windows Mobile® 6.5, allows users to work quickly and efficiently while on the move. The XPERIA™ X2 also features a new range of interactive panels as well as SlideView, which provides quick access to frequently used phone activities – perfect for those who need to see any missed incoming activity at a glance.”

Entertainment is not compromised on XPERIA™ X2. Enjoy amazing multimedia with the 3.2” high resolution touch screen and DVD quality and take advantage of the 8.1 megapixel camera to capture and instantly share experiences with friends and family. Personalise the panels and users can access Facebook™ to upload their party or holiday images and they can chat with friends across the world via Skype. Whether it is music, photography, email, video or gaming the XPERIA™ X2 has it all.

“Windows® phones allow people to manage their whole world – from work to home to play – on a single handset,” said Stephanie Ferguson, general manager, product management, Microsoft Corp. “The XPERIA™ X2 taps the powerful messaging and multimedia capabilities in Windows Mobile® so customers can be in touch, productive and entertained wherever they are.”

With the need to stay connected 24/7 Sony Ericsson has designed XPERIA™ Services, a bespoke and unique after sales package designed to help XPERIA™ X2 users get the most out of their mobile phone. With a specialised technical team standing by to support busy users and talk through the outstanding features the XPERIA™ X2 has to offer users can get help from troubleshooting to how to access their favourite websites. And if their XPERIA™ X2 stops working while they are abroad, XPERIA™ Services can replace the mobile phone via a simple phone call.
XPERIA™ Services really has been devised with the consumer in mind and to help consumers discover more about their XPERIA™ X2.

Live life without boundaries

* Windows Mobile® 6.5 – work on the move easier
* Make the most of the day – flexible desktop panels categorised for life: communication and fun, multimedia, business and internet
* Work without boundaries – instant synchronisation of mail, calendar powered by QWERTY keyboard messaging and Windows Mobile®
* Slide view – quick access to frequently used phone activities and overview of missed incoming activity
* Present documents on the big screen – TV out cable
* Never get stranded – XPERIA™ exclusive travel insurance
* Enjoy amazing multimedia – 3.2” high resolution touch screen and DVD quality
* 8.1 mega pixel camera with Photo light – easily upload images to web albums
* Real 3D panel – 3D effects and zoom, music playback controls

Big business meeting? Arrive charged with the Car Charger AN300 – ultra fast, ultra-safe and ultra-reliable. A perfect accessory for the XPERIA™ X2, it charges 40 per cent faster than most car chargers – just plug into the cigarette lighter and go.

XPERIA™ X2 supports GSM/GPRS/EDGE 850/900/1800/1900 and UMTS/HSPA 850/900/2100. XPERIA™ X2 will be available in selected markets from early Q4 in the colours Elegant Black and Modern Silver.

Designer : Sony Ericsson

The FuChat is made from a biodegradable plastic made from renewable materials like corn starch and sugarcane to reduce its impact on the environment. The FuChat uses a light aluminum compound for the inner framework to increase its durability. The environmentally conscious materials in the phone will appeal to users that are concerned about protecting the environment.

The FuChat uses emotion to increase effective communication. When the FuChat detects a change in the user’s tone of voice or body temperature, it will change the display, text, sound, lights, and color on the phone. Emotional self-awareness can help with business calls, personal calls, general awareness, or people with specific needs like anger management. If the user is busy and does not want to be disturbed, they can set the phone to block all calls and record voicemail messages. The user can enter information about important events into the FuChat and the FuChat will remind the user of these events before they happen. Two-way interaction with the FuChat will closely bond the user with the FuChat.

The FuChat is a tool people can use to convey personal information with others in their home. The back of the FuChat displays the user’s emotional information, the time, weather images, or the “Do not disturb” icon when they are busy. The phone can also hang from a door-handle using the hole on the top of the phone while displaying messages like “Do not disturb” or “Busy studying.” The bottom of the FuChat is weighted so it can stand upright on any flat surface in order to display messages.

The FuChat connects the user to their environment through interaction. The wall-mounted base station of the FuChat displays weather conditions, temperature, time, and caller ID for incoming calls. Weather information is taken from the Internet and is displayed using lively images. The front of FuChat also displays caller ID for incoming calls, has a numbered keypad for dialing, and has buttons to make a call, hang up, and select menu items. Access to regular land-line telephone networks provides additional reliability in the case of Internet outages.

Designer : D-Link

Tame is a concept that sets a status message synced with all of your devices and applications. If you’re driving or need some privacy, you can tell Tame to handle auto-responses to your phone, IM, text, Facebook, and more. You can store messages on each face, and when you need to change your status, just rotate the cube to the desired face. Besides a written message, Tame uses a red-yellow-green color coding system to let people know at a glance if they can contact you.

Source : GreenerGrass

Smell, the most evocative of the senses, can unconsciously trigger entire memories, complete with deep-rooted associated emotions. The average human is able to recognise approximately 10,000 different odours. Over time, odour-memory remains as other recollections fade. People recall smells with 65% accuracy after a year, while visual recollection of photographs sinks to about 50% after only three months.Nanotechnology plays a key role in the development of this new device. Using highly sophisticated sensors, the electronic ?nose? samples the odour of the caller?s environs and transmits this to the recipient electronically. Scientists have found that a distinct genetic pattern is associated with every odour, so it is simply a matter of matching electrical harmonics with gene activity. This way, the perception of a smell by electrical stimulation could be technologically induced.

When the phone is in ?flat mode? (opened flat), the LED touchpad, two screens and stereo speakers for audiovisual calls are accessible. (Wireless ?earbuds? are available.) In ?open mode?, two screens with a hidden camera and stereo speakers, interior scent detectors, emitter and exterior temperature sensors are revealed. In ?closed mode?, the phone?s slim profile befits traditional voice calls. The LED screen on the lower folding surface alerts the user to incoming calls.

Designer : Kimberly Hu

Designer : Bilgi Karan