Text from Fabiano :
There are over 25 million legally registered vehicles on the UK’s roads today. Car manufacturers supply the basic tools that are required to perform the task of changing a wheel with every new car; these tools should be sufficient to complete the task successfully but is this really the case? Research suggests that people are reluctant to perform this task themselves.
Flat Tyres were the AA’s 3rd highest reason for call-out in 2005, beaten only by flat or faulty batteries and Lost keys.

Several user centered analyses were performed with volunteers who matched our key user profiles most closely. Existing products available for purchase were used. Many problems were highlighted in particular:
•  Safety, low posture is often required, particularly in removing wheel studs and jacking the car. If the flat is on the drivers sided, the task must be performed in the road as traffic passes. This posture hides the user from passing traffic and also makes it hard for the user to see the traffic approaching. This problem is increased at night.
•  Visibility of tools is poor at night. Existing tools tend to be black or grey in colour.
•  Clear instructions required, particularly for those who have never performed the task before. They serve to increase the users confidence in completing the task successfully and safely.
•  Psychological issues were also a key factor, many users remarked that they fear of failure would likely prevent them even attempting the task.

In every case we found that it was not possible to complete the task using the tools provided by the car manufacturer, a telescopic wrench was needed to increase the torque applied to the wheel studs.

The design concept behind the product changes the paradigm of how the most problematic task of changing a flat tyre is performed. The product minimizes the steps of changing a flat tyre by undoing the 4 studs of a wheel instead of undoing individually, using the motion force of the car.

• Utilizes the weight and motion of the car to release the 4studs, reducing required effort
• Does not rely on physical strength of user
• Improves road safety in reducing time spent in path of traffic

CONCLUSION

The final developed product is an innovative solution to the problems witnessed when changing a wheel. By loosening all four studs simultaneously, using the forces generated by the turning of the car wheel, the task becomes less demanding for the user while also reducing the time taken.

Designer : Fabiano Pottes

Designer : Mazda via [Jalopnik]

Passengers will have great view over the big window located at the front of the boat, stretching to the roof from the floor. The on top LED light integrated lantern will make it easy to dock the boat at night. Upper deck is surrounded by glass to provide easy controlling the boat without disturbing pillars. This gives a much better view as well while giving a more open feeling. Outside the deck, there are security rails as a part of the hull structure that elongates backwards with the wings. A thin glass is designed to rise from the hull at the front to attach the wings at the back, making the boat simple and clean.

The interior of the lower deck is separated in two different parts, one is a private section and another one is an open lounge area, allowing the passengers to rest for a while or participate in social activities as they want. The master bedroom is located in the center which is the best place to be maximum comfortable because of the stability during any directional movements of the yacht. This concept won the award from azimut, and was shown at Piazza San Carlo in Turin ITALY in a big Azimut Event.

Specs:
LENGHT OVERALL(incl.pulpit) 22.05m
HYLL LENGHT(incl.platform) 21.73m
BEAM AT MAIN SECTION 5.12m
DRAFTS(incl.props. at full load) 1.79m
DISPLACEMENT(at full load) 33.2t
ENGINES 2×1410mHP (1036kw) MAN 12V CRM
MAXIMUM SPEED(at half load) 39 knots
CRUISING SPEED( at half load) 32 knots
FUEL CAPACITY 3.300L
WATER CAPACITY 980L
CABINS 3+1 CREW
BERTHS 6+1 CREW
BUILDING MATERIAL CARBON FIBER/VTR/GPR
KEEL V-shape with angle of deadrise 15,4 degrees aft.

Designer : Anders Gloslie

Designer : FrogDesign

[Press Release]

Live life in the fast lane with the XPERIA™ X2 from Sony Ericsson. Designed for those who always need to be connected, whether it’s for business or personal life, the XPERIA™ X2 blurs the boundary between work and play.

London, UK – September 2, 2009 – Today Sony Ericsson announces the XPERIA™ X2 a new Windows® phone that offers a best in class email and multimedia experience. In the modern world where 24/7 communication is key, users can instantly synchronise their mail and calendar and open and edit Microsoft® Office Mobile documents quickly and efficiently to stay connected with colleagues wherever they are.

The XPERIA™ X2 also includes the unique SlideView feature, which provides quick access to frequently used phone activities. Providing quick interaction with contacts, messages, media and more, SlideView gives an overview of missed incoming activity, notifying the user of any missed calls, e-mails and text messages so users don’t overlook an important contact.

With 14 specially designed preloaded XPERIA™ panels and 16 more to download, users can work with no boundaries with the XPERIA™ X2. From Skype, Mytopia and Google™, to games, CNN and Windows Live™, the panels ensure users are up-to-date with what matters most to them. With an improved touch interface and new 3D signature panel users also benefit from flexible desktop panels designed to categorise business, fun and communication features. Just set favourites to appear during certain times of the day and can get the latest news in the morning, YouTube™ at lunchtime and games for the journey home.

Powered by QWERTY messaging, Windows Mobile® users can even show their presentations on the big screen with the TV out cable – the XPERIA™ X2 makes a day at the office a walk in the park.

“In the fast moving world we live in, the need to stay connected has never been so important.” said Sumit Malhotra, marketing business manager, Sony Ericsson. “We constantly rely on our mobile phones as an extension to the office and the XPERIA™ X2 debuting with Windows Mobile® 6.5, allows users to work quickly and efficiently while on the move. The XPERIA™ X2 also features a new range of interactive panels as well as SlideView, which provides quick access to frequently used phone activities – perfect for those who need to see any missed incoming activity at a glance.”

Entertainment is not compromised on XPERIA™ X2. Enjoy amazing multimedia with the 3.2” high resolution touch screen and DVD quality and take advantage of the 8.1 megapixel camera to capture and instantly share experiences with friends and family. Personalise the panels and users can access Facebook™ to upload their party or holiday images and they can chat with friends across the world via Skype. Whether it is music, photography, email, video or gaming the XPERIA™ X2 has it all.

“Windows® phones allow people to manage their whole world – from work to home to play – on a single handset,” said Stephanie Ferguson, general manager, product management, Microsoft Corp. “The XPERIA™ X2 taps the powerful messaging and multimedia capabilities in Windows Mobile® so customers can be in touch, productive and entertained wherever they are.”

With the need to stay connected 24/7 Sony Ericsson has designed XPERIA™ Services, a bespoke and unique after sales package designed to help XPERIA™ X2 users get the most out of their mobile phone. With a specialised technical team standing by to support busy users and talk through the outstanding features the XPERIA™ X2 has to offer users can get help from troubleshooting to how to access their favourite websites. And if their XPERIA™ X2 stops working while they are abroad, XPERIA™ Services can replace the mobile phone via a simple phone call.
XPERIA™ Services really has been devised with the consumer in mind and to help consumers discover more about their XPERIA™ X2.

Live life without boundaries

* Windows Mobile® 6.5 – work on the move easier
* Make the most of the day – flexible desktop panels categorised for life: communication and fun, multimedia, business and internet
* Work without boundaries – instant synchronisation of mail, calendar powered by QWERTY keyboard messaging and Windows Mobile®
* Slide view – quick access to frequently used phone activities and overview of missed incoming activity
* Present documents on the big screen – TV out cable
* Never get stranded – XPERIA™ exclusive travel insurance
* Enjoy amazing multimedia – 3.2” high resolution touch screen and DVD quality
* 8.1 mega pixel camera with Photo light – easily upload images to web albums
* Real 3D panel – 3D effects and zoom, music playback controls

Big business meeting? Arrive charged with the Car Charger AN300 – ultra fast, ultra-safe and ultra-reliable. A perfect accessory for the XPERIA™ X2, it charges 40 per cent faster than most car chargers – just plug into the cigarette lighter and go.

XPERIA™ X2 supports GSM/GPRS/EDGE 850/900/1800/1900 and UMTS/HSPA 850/900/2100. XPERIA™ X2 will be available in selected markets from early Q4 in the colours Elegant Black and Modern Silver.

Designer : Sony Ericsson

Interview with Nico :

What was the inspiration for your concept?
The inspiration was the experimental approach to molecular cooking. Even after several decades of molecular cuisine, it still seems to be an exclusive game for specialists. So it became my main goal to bring some of the fantastic possibilities and ideas of molecular cooking to all ambitious cooks with an easy to use, affordable appliance.

How does your concept fit into this year’s competition theme “Designs for the next 90 years”?
I think the idea of molecular cooking is forward-looking, but the procedures and methods of preparing molecular dishes are still conventional. I would like to change this with my concept. At first, the idea of printing food seems to be something straight out of a science-fiction movie, but on second thought it is not unrealistic at all. I even think that Moléculaire could be the future kitchen tool that opens up possibilities for food-makers interested in molecular cooking.

What are the main consumer benefits of your concept?
Moléculaire is a futuristic kitchen appliance that offers several new possibilities to professional chefs as well as home users. It’s based on a layer-by-layer printing technique that arranges small particles from a set of ingredients. Within minutes, it prints out three-dimensional desserts, complex structures, shapes for molecular dishes, and patterns for decorating a meal. In addition, it’s easy to use. You simply insert a blister pack into the reservoir, place Moléculaire on top of a plate, and press the start button. Users can also create their own recipes with special software and their own ingredients. Ambitious users can download recipes and share them with other users in an online community.

Describe the consumer research behind your concept.
I conducted interviews with chefs and did a lot of research on the Internet. These approaches helped me to understand users’ interests, concerns, wishes, needs and desires. The outcome shaped my initial ideas and helped them grow. The most difficult thing about designing for the future is predicting the possible social and technological developments (their direction and speed). Therefore, it was very useful to read reports like sociological studies about cooking and future scenarios about the development of new technologies.

What kind of materials would you use to build your concept?
For my concept, I would use polycarbonate as the main material. I plan on applying this material in three different variations, each providing the right characteristics for the different parts of my design. Transparent polycarbonate can be used for the window, black tinted for the lid/display, and white for the body. The robotic printer arm and head could be made from aluminum. A blue (O)LED backlight accentuates the processes inside the printer.

Who is your favorite designer?
I don‘t have a favorite designer.

What are your career goals?
After I graduate in 2010, I want to gain more professional experience in a product-design company. In the long term, I want to further develop my conceptual and strategic skills and step into product-related design management.

Designer : Nico Kläber

Tribons are designed as digital mentors, that support kid’s personal interests and show pathways to boost knowledge and development of skills. Moreover, it offers experiences and information, and make possible the understanding and participation in environments. By using Tribons, an urban child would be introduced to the natural and biological world, and similarly, a rural child can enhance their knowledge about the urban landscape. The accessories developed to comprise an earpiece that is controlled by a spontaneous 3D interface that projects various educational materials and features a safety system that allows parents track their children. Not only that, this gadget includes an additional medical module that offers surveillance of the wearer’s health parameters that will take care in case of chronic sickness and the probability of injuries.

Designer : FrogDesign

Randall words about Triclo:

Triclo is a conceptual design of what a tricycle can be in a urban environment. It uses an organic forms and contemporary trend. Balance in visual volume and mass. Using arrays and knots was the basis for the formal development and geometric design.

The concept was: low material vs. high volume

The design is targeted for a younger market but can be used by adults too. The idea was to create a tricycle with a diferent look to capture the attention of people and thus encourage exercise. At the same time the concept of design is important to not use much material in the product and reduce costs.

A tricycle is more than a bicycle but less than a motorbike, but this tricycle has almost a cab, this protects of the sun and rain to the user. Therefore, that is its advantage over a motorcycle that somehow is to approach a car. Maybe this way, providing superior comfort offered by a bicycle or even a conventional tricycle, is a way for people interested in using the product and increasing exercise in the population. The design is targeted for a younger market but can be used by adults too.

The materials were designed to be recycled once they finish their service life. There are variety of colors to suit all tastes.

Dimensions:
1800 x 1500 x 1100 mm.

Maximum capacity:
180 Kg.

Designer : Randall Marin

Martin interview with Electrolux :

What was the inspiration for your concept?
In my opinion, everything I have ever seen, read and heard is my inspiration. Every experience stays somewhere inside you, and if you are lucky, it will come out at the right moment. If I look back, this particular concept was definitely inspired by the book The Naked Sun from Isaac Asimov, the R2-D2 robot from Star Wars, an egg, insects, and whatever else I see every day.

How does your concept fit into this year’s competition theme “Designs for the next 90 years”?
Ninety years is very long time. Nearly four generations will pass through, every one of them with its own dreams, desires and possibilities. One long lasting dream is to reach the stars, but before that, we will have to reach Mars to see whether or not we can live without Earth. This is the time where my concept is relevant. At that time, we won’t think of machines as dumb boxes with buttons, but more as partners that obey our commands, but still have their own minds. They will be more autonomous and think and make decisions on their own. It may sound frightening, but it isn’t scarier than the first arrival of trains to the cities.

What are the main consumer benefits of your concept?
One thing you notice on Mars is the silence and serenity. That’s quite good for one week’s vacation in the countryside, but for modern people it’s very depressing to live in such a place for several months or years. Therefore, the main benefit of Le Petit Prince is that it’s not just a machine, but more like a pet or silent friend that you can speak to when you aren’t in the mood to talk to people. On top of that, it is a good gardener that grows any plant you want or need to bare life or just for its beauty.

Describe the consumer research behind your concept.
Well, I must admit it’s difficult to do any real research behind the concept since it’s designed for Mars. However, some of my friends said it’s cute (I always thought some of them have to be from Mars) and I consider their feedback sufficient.

What kind of materials would you use to build your concept?
Metallurgy, glass production and synthetic plastics have been used for a long time and will probably continue to be used in the next hundred years, so I didn’t feel an urge to use new yet unknown materials. Nanotechnology made giant leaps in the last few years and it will improve properties of material surfaces in the future, so they will be even harder and more resistant than anything we know today. More effective (even transparent) are solar panels, etc., but this evolution will not affect the fundamentals of my concept.

Designer : Martin Miklica

Designer : Jinyoung Jo