Designer : Michael Young

Designer : Rob Cameron

[Press Release]

Live life in the fast lane with the XPERIA™ X2 from Sony Ericsson. Designed for those who always need to be connected, whether it’s for business or personal life, the XPERIA™ X2 blurs the boundary between work and play.

London, UK – September 2, 2009 – Today Sony Ericsson announces the XPERIA™ X2 a new Windows® phone that offers a best in class email and multimedia experience. In the modern world where 24/7 communication is key, users can instantly synchronise their mail and calendar and open and edit Microsoft® Office Mobile documents quickly and efficiently to stay connected with colleagues wherever they are.

The XPERIA™ X2 also includes the unique SlideView feature, which provides quick access to frequently used phone activities. Providing quick interaction with contacts, messages, media and more, SlideView gives an overview of missed incoming activity, notifying the user of any missed calls, e-mails and text messages so users don’t overlook an important contact.

With 14 specially designed preloaded XPERIA™ panels and 16 more to download, users can work with no boundaries with the XPERIA™ X2. From Skype, Mytopia and Google™, to games, CNN and Windows Live™, the panels ensure users are up-to-date with what matters most to them. With an improved touch interface and new 3D signature panel users also benefit from flexible desktop panels designed to categorise business, fun and communication features. Just set favourites to appear during certain times of the day and can get the latest news in the morning, YouTube™ at lunchtime and games for the journey home.

Powered by QWERTY messaging, Windows Mobile® users can even show their presentations on the big screen with the TV out cable – the XPERIA™ X2 makes a day at the office a walk in the park.

“In the fast moving world we live in, the need to stay connected has never been so important.” said Sumit Malhotra, marketing business manager, Sony Ericsson. “We constantly rely on our mobile phones as an extension to the office and the XPERIA™ X2 debuting with Windows Mobile® 6.5, allows users to work quickly and efficiently while on the move. The XPERIA™ X2 also features a new range of interactive panels as well as SlideView, which provides quick access to frequently used phone activities – perfect for those who need to see any missed incoming activity at a glance.”

Entertainment is not compromised on XPERIA™ X2. Enjoy amazing multimedia with the 3.2” high resolution touch screen and DVD quality and take advantage of the 8.1 megapixel camera to capture and instantly share experiences with friends and family. Personalise the panels and users can access Facebook™ to upload their party or holiday images and they can chat with friends across the world via Skype. Whether it is music, photography, email, video or gaming the XPERIA™ X2 has it all.

“Windows® phones allow people to manage their whole world – from work to home to play – on a single handset,” said Stephanie Ferguson, general manager, product management, Microsoft Corp. “The XPERIA™ X2 taps the powerful messaging and multimedia capabilities in Windows Mobile® so customers can be in touch, productive and entertained wherever they are.”

With the need to stay connected 24/7 Sony Ericsson has designed XPERIA™ Services, a bespoke and unique after sales package designed to help XPERIA™ X2 users get the most out of their mobile phone. With a specialised technical team standing by to support busy users and talk through the outstanding features the XPERIA™ X2 has to offer users can get help from troubleshooting to how to access their favourite websites. And if their XPERIA™ X2 stops working while they are abroad, XPERIA™ Services can replace the mobile phone via a simple phone call.
XPERIA™ Services really has been devised with the consumer in mind and to help consumers discover more about their XPERIA™ X2.

Live life without boundaries

* Windows Mobile® 6.5 – work on the move easier
* Make the most of the day – flexible desktop panels categorised for life: communication and fun, multimedia, business and internet
* Work without boundaries – instant synchronisation of mail, calendar powered by QWERTY keyboard messaging and Windows Mobile®
* Slide view – quick access to frequently used phone activities and overview of missed incoming activity
* Present documents on the big screen – TV out cable
* Never get stranded – XPERIA™ exclusive travel insurance
* Enjoy amazing multimedia – 3.2” high resolution touch screen and DVD quality
* 8.1 mega pixel camera with Photo light – easily upload images to web albums
* Real 3D panel – 3D effects and zoom, music playback controls

Big business meeting? Arrive charged with the Car Charger AN300 – ultra fast, ultra-safe and ultra-reliable. A perfect accessory for the XPERIA™ X2, it charges 40 per cent faster than most car chargers – just plug into the cigarette lighter and go.

XPERIA™ X2 supports GSM/GPRS/EDGE 850/900/1800/1900 and UMTS/HSPA 850/900/2100. XPERIA™ X2 will be available in selected markets from early Q4 in the colours Elegant Black and Modern Silver.

Designer : Sony Ericsson

Designer : ArchitectureAndVision via Inhabitat

Designer : Orange

Barton explanations :
Firstly is the idea that people can have only what they need, when they need it. This is due to the distinct separation of a computer’s functions into six categories called ‘experiences’. Currently, if a user wishes to purchase a computer purely for documenting and internet they must accept that it will come with processing power and features well beyond these needs. With the Stream concept, however, users would purchase only the Connections and Documents modules as well as the Core Component to perform only these functions. The Connections module also acts as a phone, which leads to the second benefit of this system.

Many users today are faced with both an overlap of functions, content and components. In the previous example, the user’s computer would be capable of making calls through VOIP (a technology most likely to overtake traditional GSM networks), however there is no way of taking this one component of the machine with them. Instead, they must purchase another product – a phone – to fulfill this need. But now they have two devices capable of making calls, browsing the internet, emailing and taking photos as well as two interfaces to learn. Another example is how users have music on both their computer and a portable device such as an iPod. Multiply this over the abundance of consumer products we possess, and the problem worsens exponentially. However because of the Experience Modules and the adaptive nature of Stream, this issue is eradicated. The device they use at home or the office is the same device they use in the car or on the bus. All that changes is the screen size and possibly the addition of Component Modules.

The Component Modules are just as important to the system as the Experience Modules. Users who require greater processing power for activities such as gaming or high end design, still purchase the Core Component but also the necessary Component Modules to meet their needs. The Experience Modules are designed relative to their function. For example the Games and Connections modules have far more complex logic boards, capable of wireless connections to more powerful processors. This ensures that the price of the system is fair across all desired functions or experiences.

The Stream system is more portable and expandable than current systems, it offers a more natural and personal experience for the user and is more environmentally friendly in doing so. It can be an ultra-portable laptop, camera-phone, or games console. It is what the user wants it to be.

Designer : Barton Smith

Designer : Mario Giordano

Freedom Phone is a small pre-paid phone for travelers who cannot use their usual mobile phones while being abroad, or it could be a solution for those users who just don’t need all the fancy features a last-generation phone has to offer, that is unique in design and unique in out it works. Upon arriving into the new country, you have the option of purchasing the Freedom Phone with 60, 100 or 200 minutes. There’s no fuss remembering Roaming tariffs, no extra prefixes to remember when being abroad, you have complete Freedom when calling home.

No SIM card needed – no roaming charges and in 10 short minutes, the Freedom Phone is charged. The phone number, important service and other information are located on the back of the Freedom Phone. Best of all, the Freedom Phone is so tiny; there won’t be the frustration of lagging the phone around with you on your trip. The bottom line, Freedom Phone, is a perfect and new solution to your traveling needs.

Not all the manufacturers have realized that there’s a huge market out there for people who are just interested in making and receiving phone calls, no need for advanced and complicated devices, which are used only at 5% of what they could really offer. There’s also a huge market comprised of elderly users, not at all the tech-savvy type, for which producers should remember to keep things simple, as simple as possible.

This concept simply grants you a phone that is used for nothing more than making and receiving calls. Its design focuses on ease of use and practicality.

Designer : Vadim Kibardin

mPower consists of 2 units: Generation and Collection.

mPower Generation is a plant-shaped human-powered unit that produces electricity for immediate and future use. Users access their account using fingerprint recognition, stand on two pads at the base of the unit, and shift their weight from one pad to the other every ten seconds. The system, developed to take up the least amount of a user’s time and effort, can be adapted for the handicapped. A small portion of the electricity generated is used to power the interactive touch-screen at the top of the unit, which offers a broad range of informational services pre-customised by each user. The remaining majority of the electricity generated is sent to the city’s main power plant, to be used or stored. At their convenience, users receive payment for the electricity they generated by accessing their account at mPower Collection.

mPower Collection is a unit that, using the same fingerprint recognition technology, distributes payment and allows for account customisation to users of mPower Generation.

mPower taps into our greatest natural resource: people. Rather than expending energy to create more, mPower harnesses the excess energy we generate by providing a platform for individuals and companies to create electricity, make money, and improve lives. By offering payment to individuals, including those that are homeless, in exchange for a few minutes of minimal movement via a free-to-use system available to everyone, economic and environmental sustainability and empowerment is made available by involving citizens in generating what has become one of our most essential needs: electricity.

mPower units are established by electric companies. Businesses pay electric companies to advertise on mPower Generation touch-screens; these ads are geared to individuals who previously expressed interest in particular products/services as per information entered upon account set-up, thus negating . This negates the need for expensive market research, PR and advertising campaigns. Electric companies pay consumers for generating electricity via mPower; these payments are competitive with fees paid by consumers for power provided by the same electric companies.

The base of the unit consists of two pads, each mounted on a hydraulic cylinder. The cylinders are connected by a micro-hydro turbine. When a person steps onto one of the pads, the resulting pressure forces fluid from one cylinder into the other, causing it to rise. The more a person repeats the movement of shifting his/her weight from one pad to the other, the more electricity is generated. This system can be replaced with piezoelectric pads or other technologies as appropriate.

In addition to the exercise users get while generating electricity, they can also benefit from services available on Generation’s interactive network, including news, community events, traffic information, public transportation information, calendar, time, date, music, weather, radio, product and service information, mobile device charging, internet, widgets, city maps, games, phone calling services.

mPower fits into our daily activities and ways of life without disrupting them. Generation and Collection units can be placed on, in, or near streets and pavements, public transportation waiting areas, airports and other areas where waiting is involved, parks and community areas, schools and universities, libraries, common areas in apartment blocks, and countless other places.

The concept of mPower can be modified to fit into homes, casinos, gyms, phone booths, internet cafes, and wherever generated energy can be used as direct power or in exchange for services and products such as climate control, public lighting, charging mobile phones and other devices. Other generation methods can also be implemented, such as walking, pedaling and running, see-sawing, swinging, and using body weight/heat. The possibilities are endless, sustainable, and empowering.

Designer : Sofian Tallal

Kenneth says :
Shake is a mp3 player that can be charged by shaking when the HOLD function is on. With HOLD off, the user shakes the player for PLAY/PAUSE. The action of shaking the player to play or charge it is similar to shaking a pocket watch to wind it. The similar semantics provide an interesting yet familiar experience of giving life to an electronic device.The form of Shake was developed based on the language of a pocket watch, not only through the operation of shaking but also visually. Using the form from an established typology, Shake provides a comforting familiarity in a sea of electronics with foreign shapes and forms.

The use of kinetic energy to charge the battery not only solves an environmental issue, but also a more personal one. In situations like a long commute home, the user can enjoy personal audio without worrying about the battery dying out.

An electromagnetic coil is connected to the battery, converting kinetic energy into electrical energy that charges the battery. The player connects to the computer via a USB cable through the headphone jack, facilitating the transfer of songs as well as the conventional method of charging.

Shake would utilize kinetic energy generation technology developed by start up company M2E Power. M2E’s micro-generator technology delivers 300% to 700% more power than existing kinetic energy solutions (according to the company’s website), harvesting sufficient energy from normal daily and mechanical motion to power a wide range of mobile electronic devices.

This technology allows Shake to charge even in the user’s pocket while he/her is walking around.

Designer : Kenneth Tay