The 2030 Honda’s luxury sports sedan, Zeppelin Concept, was designed with a design direction of “High-tech Dynamic”, inspired from an airship. The feeling of mass has been completed by applying design elements of aerodynamic form from an airship, and on top of that, expressed the distinct powerful image of Honda. Especially the asymmetrical main character line extends from the front hood along the roof line, to all the way back at the rear end. Hexagonal front grille and thick nose volume and the protruding horizontal lamp completes the dynamic face.

The interior was also inspired from the airship, reminiscent of a cozy salon or a first-class seat of an airplane. There is no dashboard in Zeppelin. All the necessary information and other elements needed for driving is displayed on the inter panel of the car, and everything is controlled with only the minimum physical movement due to the use of voice recognition technology. The seat position can be changed freely. That front row seat can rotate 360 degrees and so when the car is not moving, the front row seat and the back row seat can face each other. This makes it possible for a brief meeting, enjoying tea and even working in the car, which could also provide a new experience to the family or a fellow passenger. Due to the display environment on the windshield it was possible to use the angle of windshield and the shape of the A-pillar as a design element of the exterior without any restriction.

Designer : Myung Jin Jung

According to Mercedes Benz : “After the market was flooded with cheap carbon fiber from China in the early 2020s, Mercedes-Benz engineers went on the hunt for a new material that would be exclusive enough for automobiles crowned with the silver star.”. Is this going to be just imagination ?