Designer : Daniele Gualeni

Designer : Max Germano

[Press Release]
Thousand Oaks, California, June 23, 2009 – World-recognized strategy, innovation, and design consultancy RKS and Water Advocacy KOR Water teamed together again to create a strategy that empowers consumers to make a difference. The result of this collaboration is the introduction of KOR’s Thirst for Giving™ program.

News of the original KOR ONE’s release was met by an immediate and overwhelming positive response. The viral PR campaign driven by RKS resulted in countless blog pickups, with the KOR ONE landing on Oprah’s “O List,” winning awards for both design and environmental preservation, and driving sales beyond all projections.

To build on this success, KOR Water enlisted RKS to create a Brand Trajectory and Product Proliferation Plan that would amplify the authenticity of the KOR brand. The first result of this effort is KOR’s new Thirst for Giving program to raise funds for water-related charities and help increase understanding of the vital role clean water plays in all our lives. Announced in conjunction of the introduction of three new KOR ONE colors, this innovative program empowers consumers to improve their health as they improve the health of the planet. “KOR’s mission is to celebrate and protect water,” said KOR founder and CEO Eric Barnes. “The Thirst for Giving program is our way of bringing more awareness to issues that deeply impact the future of water on our planet.”

The RKS strategy team first used Psycho-Aesthetics to enable KOR to identify organizations whose passions and goals aligned with KOR’s mission. Next, RKS created a strategy to create meaning… increasing the consumer’s ability to make a difference. Through this program, KOR has aligned with non-profits who are doing exceptional work related to causes KOR supports: ocean and watershed protection, the global water crisis and container recycling.

With each KOR ONE color tied to a specific cause, KOR will donate 1% of all sales to this select group. The original Ocean Blue KOR ONE supports Ocean Protection through the Agalita Marine Research Foundation. Sunrise Orange is for the Container Recycling Institute, while Sawgrass Green sales support Watershed Protection through The Wetlands Initiative. Orchid Pink is for the Global Water Crisis, with purchases supporting Blue Planet Run, a non-profit dedicated to bringing the global community together to provide safe drinking water to the more than one billion people who suffer for lack of access to clean water. “Blue Planet Run is thrilled that KOR Water recognizes how important safe drinking water is to every aspect of human life and is taking the lead in making change happen, said Lisa Nash, CEO of Blue Planet Run. “Our partnership will fund safe drinking water projects around the world, where as little as $30 can give someone a lifetime of safe drinking water.” KOR Water’s Thirst for Giving™ program is administered by 1% for the Planet, a non-profit dedicated to building and supporting an alliance of businesses that are financially committed to creating a healthy planet.

All four lustrous colors are made of BPA-free Eastman Tritan™ copolyester and include the original KOR ONE’s see-through design (eliminating worries of what might be hidden inside a metal bottle), innovative one-handed opening, a cap you can’t lose, inspirational KOR Stone inside lid, and a “just right” spout big enough for ice cubes and easy on the lips.

The Thirst for Giving program and the release of the new colors are just the beginning. “We’re excited about the new product lines we’re developing with KOR,” said Tom White, Executive Vice President of RKS. “RKS is thrilled to focus our strategy, design, and innovation teams on building the KOR Water brand and enabling them to achieve their goals.”
Designer : RKS for KOR Water

The designer says : “The Colim concept – an acronym meaning ‘colors of life in motion’ – is an intelligent mobility concept which stretches primarily the bridge between caravans, camper, lifestyle and business. Dubbed a ‘lifestyle motor home’, the cockpit can be disconnected from the usable living space. The livable area is flexible, with individually applicable multi function modules. Designed for two people (max. four persons), the motor home offers the possibility to personalize its four mobile ‘walls’ according to the present life situation of the user. This flexibility is not only limited to the living area, but also features in the cockpit.”

Designer : Christian Susana

Bahia Design

Yu Design

Designer : Nicolas Melan and Pascal Bardel

Designer : ArchitectureAndVision via io9 and Gizmodo

Bright-F has a program of practical teaching about colors which can help the blind to know the action of the colors, such as the way of composing garments of different colors, how to avoid clothing dyeing, and how the colors influent people’s motions. Flashlight can bring bright to most people in the dark except the blind people. However, the shape of Bright-F, which comes from the flashlight, can bring the brightness in colors to the blind. By touching the flashlight-like outside of this design, the blind people can easily associate the function of it. This can bring them more confidence about life.

Bright F on the first look looks like a normal pen torch, with an LED in front. The LED can light the object and make it show the original color. On the side walls is the battery power of the device. If all the four lights are glowing that means that the power is full.

On top are two buttons that seem like the turn on/off buttons in torchlight, but of the two the front button is the leaning system while the rear button is the one that is the identification system. On the back top portion is the speaker with the adjustable knob for volume control. How marvelous is it that a person who is blind, can really feel the color and can think and imagine the colors based on he sound it creates.

Designer : Lifeng Yu