[Press Release]

Live life in the fast lane with the XPERIA™ X2 from Sony Ericsson. Designed for those who always need to be connected, whether it’s for business or personal life, the XPERIA™ X2 blurs the boundary between work and play.

London, UK – September 2, 2009 – Today Sony Ericsson announces the XPERIA™ X2 a new Windows® phone that offers a best in class email and multimedia experience. In the modern world where 24/7 communication is key, users can instantly synchronise their mail and calendar and open and edit Microsoft® Office Mobile documents quickly and efficiently to stay connected with colleagues wherever they are.

The XPERIA™ X2 also includes the unique SlideView feature, which provides quick access to frequently used phone activities. Providing quick interaction with contacts, messages, media and more, SlideView gives an overview of missed incoming activity, notifying the user of any missed calls, e-mails and text messages so users don’t overlook an important contact.

With 14 specially designed preloaded XPERIA™ panels and 16 more to download, users can work with no boundaries with the XPERIA™ X2. From Skype, Mytopia and Google™, to games, CNN and Windows Live™, the panels ensure users are up-to-date with what matters most to them. With an improved touch interface and new 3D signature panel users also benefit from flexible desktop panels designed to categorise business, fun and communication features. Just set favourites to appear during certain times of the day and can get the latest news in the morning, YouTube™ at lunchtime and games for the journey home.

Powered by QWERTY messaging, Windows Mobile® users can even show their presentations on the big screen with the TV out cable – the XPERIA™ X2 makes a day at the office a walk in the park.

“In the fast moving world we live in, the need to stay connected has never been so important.” said Sumit Malhotra, marketing business manager, Sony Ericsson. “We constantly rely on our mobile phones as an extension to the office and the XPERIA™ X2 debuting with Windows Mobile® 6.5, allows users to work quickly and efficiently while on the move. The XPERIA™ X2 also features a new range of interactive panels as well as SlideView, which provides quick access to frequently used phone activities – perfect for those who need to see any missed incoming activity at a glance.”

Entertainment is not compromised on XPERIA™ X2. Enjoy amazing multimedia with the 3.2” high resolution touch screen and DVD quality and take advantage of the 8.1 megapixel camera to capture and instantly share experiences with friends and family. Personalise the panels and users can access Facebook™ to upload their party or holiday images and they can chat with friends across the world via Skype. Whether it is music, photography, email, video or gaming the XPERIA™ X2 has it all.

“Windows® phones allow people to manage their whole world – from work to home to play – on a single handset,” said Stephanie Ferguson, general manager, product management, Microsoft Corp. “The XPERIA™ X2 taps the powerful messaging and multimedia capabilities in Windows Mobile® so customers can be in touch, productive and entertained wherever they are.”

With the need to stay connected 24/7 Sony Ericsson has designed XPERIA™ Services, a bespoke and unique after sales package designed to help XPERIA™ X2 users get the most out of their mobile phone. With a specialised technical team standing by to support busy users and talk through the outstanding features the XPERIA™ X2 has to offer users can get help from troubleshooting to how to access their favourite websites. And if their XPERIA™ X2 stops working while they are abroad, XPERIA™ Services can replace the mobile phone via a simple phone call.
XPERIA™ Services really has been devised with the consumer in mind and to help consumers discover more about their XPERIA™ X2.

Live life without boundaries

* Windows Mobile® 6.5 – work on the move easier
* Make the most of the day – flexible desktop panels categorised for life: communication and fun, multimedia, business and internet
* Work without boundaries – instant synchronisation of mail, calendar powered by QWERTY keyboard messaging and Windows Mobile®
* Slide view – quick access to frequently used phone activities and overview of missed incoming activity
* Present documents on the big screen – TV out cable
* Never get stranded – XPERIA™ exclusive travel insurance
* Enjoy amazing multimedia – 3.2” high resolution touch screen and DVD quality
* 8.1 mega pixel camera with Photo light – easily upload images to web albums
* Real 3D panel – 3D effects and zoom, music playback controls

Big business meeting? Arrive charged with the Car Charger AN300 – ultra fast, ultra-safe and ultra-reliable. A perfect accessory for the XPERIA™ X2, it charges 40 per cent faster than most car chargers – just plug into the cigarette lighter and go.

XPERIA™ X2 supports GSM/GPRS/EDGE 850/900/1800/1900 and UMTS/HSPA 850/900/2100. XPERIA™ X2 will be available in selected markets from early Q4 in the colours Elegant Black and Modern Silver.

Designer : Sony Ericsson

Text from Adam about the background of this concept :

“In my research, I found that 97% of the iGeneration owns a computer and 75% are on Facebook or other social networking sites,” says the device’s creator, Adam Brodowski, a design student at Savannah College of Art and Design in the U.S. state of Georgia. “I also found that they are all hypertaskers who do multiple things all at once. Eating dinner, text messaging, doing homework and watching TV are all strung together.

“They are also very comfortable with technology and the Internet. They run personal blogs, surf the web all day long, email back and forth and so on. Most importantly, they enjoy creating content to fuel the web and be noticed.”

All Units: This shows the various units of the Sook off the dock and ready to be used.

Docked: Shows all of the Sooks parts docked together. In this form the Dock and Touch can still be used.

Sook Touch: The Sook Touch is used to display and drag ingredients to build custom recipes. Ingredients are added when the Dock or Cut understands food near it. This then gives the user a bank of items to incorporate into there meal.

Sook Cut: The Sook Cut a cutting board containing a moisture sensor, weight sensor, and electronic tongue. It uses these sensors to identify what food is bring cut on the board and how much is being used. It then transmits this information to the Sook Touch to begin generating a recipe.

Sook Dock: A picture of the Sook Dock. Along with charging the Sook Cut and Touch the Dock works as a RFID scanner to identify what foods are near it, be it new groceries it can use for meals later, or food that is being set out to cook something currently.

Designer : Adam Brodowski

One of the most important details about Papyrus is how it is so different from a traditional style tablet PC or PDA. First, the unit is far less expensive at around $100. With a combination of a removal of audio, high-end graphics card, Ethernet port, and a textbook publisher/manufacturer subsidy (due to the subscription based service now that they have no overhead costs of shipping/storage/most manufacturing costs since their books are now digital) the cost is quite reasonable. Second, the device has a much longer battery life (around 30 hours) from using an E-Ink screen. Third, Papyrus’ stripped-down, specialized interface makes it accessible to a broad range of users. It’s simple enough that faculty and other adults won’t be intimidated or annoyed, yet functional enough that students will feel like they’re using something current.

Papyrus can also help student to tackle their fear of drawing attention to themselves. This device will place the students in a familiar environment, giving them a safe and familiar venue to speak out without unwanted attention. And great thing is, Papyrus cost less that textbooks, and also eliminating manufacturing and shipping costs and passing the savings on the students.

Via : IGreenSpot

Tame is a concept that sets a status message synced with all of your devices and applications. If you’re driving or need some privacy, you can tell Tame to handle auto-responses to your phone, IM, text, Facebook, and more. You can store messages on each face, and when you need to change your status, just rotate the cube to the desired face. Besides a written message, Tame uses a red-yellow-green color coding system to let people know at a glance if they can contact you.

Source : GreenerGrass

The Merium is, technically speaking, a PC. However it is designed especially with the enjoyment of multimedia in mind. The Merium multimedia PC is an innovative and sleek designed product that helps you store, secure and enjoy all your digital valuables, such as your pictures, music, cam-recordings and other precious data, as well as providing Internet connectivity to your living-room. By introducing services such as Youtube and Facebook into the living room, friends and family can enjoy the web and other traditional PC entertainment together. Want to get this ? Prepare for 999.00 EUR.

Designer : Mesiro