Designer : HJC Design

[Press Release]
Thousand Oaks, California, June 23, 2009 – World-recognized strategy, innovation, and design consultancy RKS and Water Advocacy KOR Water teamed together again to create a strategy that empowers consumers to make a difference. The result of this collaboration is the introduction of KOR’s Thirst for Giving™ program.

News of the original KOR ONE’s release was met by an immediate and overwhelming positive response. The viral PR campaign driven by RKS resulted in countless blog pickups, with the KOR ONE landing on Oprah’s “O List,” winning awards for both design and environmental preservation, and driving sales beyond all projections.

To build on this success, KOR Water enlisted RKS to create a Brand Trajectory and Product Proliferation Plan that would amplify the authenticity of the KOR brand. The first result of this effort is KOR’s new Thirst for Giving program to raise funds for water-related charities and help increase understanding of the vital role clean water plays in all our lives. Announced in conjunction of the introduction of three new KOR ONE colors, this innovative program empowers consumers to improve their health as they improve the health of the planet. “KOR’s mission is to celebrate and protect water,” said KOR founder and CEO Eric Barnes. “The Thirst for Giving program is our way of bringing more awareness to issues that deeply impact the future of water on our planet.”

The RKS strategy team first used Psycho-Aesthetics to enable KOR to identify organizations whose passions and goals aligned with KOR’s mission. Next, RKS created a strategy to create meaning… increasing the consumer’s ability to make a difference. Through this program, KOR has aligned with non-profits who are doing exceptional work related to causes KOR supports: ocean and watershed protection, the global water crisis and container recycling.

With each KOR ONE color tied to a specific cause, KOR will donate 1% of all sales to this select group. The original Ocean Blue KOR ONE supports Ocean Protection through the Agalita Marine Research Foundation. Sunrise Orange is for the Container Recycling Institute, while Sawgrass Green sales support Watershed Protection through The Wetlands Initiative. Orchid Pink is for the Global Water Crisis, with purchases supporting Blue Planet Run, a non-profit dedicated to bringing the global community together to provide safe drinking water to the more than one billion people who suffer for lack of access to clean water. “Blue Planet Run is thrilled that KOR Water recognizes how important safe drinking water is to every aspect of human life and is taking the lead in making change happen, said Lisa Nash, CEO of Blue Planet Run. “Our partnership will fund safe drinking water projects around the world, where as little as $30 can give someone a lifetime of safe drinking water.” KOR Water’s Thirst for Giving™ program is administered by 1% for the Planet, a non-profit dedicated to building and supporting an alliance of businesses that are financially committed to creating a healthy planet.

All four lustrous colors are made of BPA-free Eastman Tritan™ copolyester and include the original KOR ONE’s see-through design (eliminating worries of what might be hidden inside a metal bottle), innovative one-handed opening, a cap you can’t lose, inspirational KOR Stone inside lid, and a “just right” spout big enough for ice cubes and easy on the lips.

The Thirst for Giving program and the release of the new colors are just the beginning. “We’re excited about the new product lines we’re developing with KOR,” said Tom White, Executive Vice President of RKS. “RKS is thrilled to focus our strategy, design, and innovation teams on building the KOR Water brand and enabling them to achieve their goals.”
Designer : RKS for KOR Water

When it comes to reasons to live, art and human interaction top the list for Carson Hill, painter, tattoo artist, and inventor. “Art is very inspiring – to me the universe and everything in it is art,” said Carson. Steve Johnson, Carson’s right hand at Neuma (the company behind the Neuma Hybrid) comes from a very different, but no less creative world. The idea for Amuen (am-yoo-en) struck when Carson and Steve realized there was a need for a site that welcomes creatives and artists of all types. No matter what your medium, there are elements of the creative process that transcend any one discipline.

Why the name Amuen? Well, Amuen is a type of African word that means “spirits,” – a nod to the creative spirit within each of us. Neuma on the other hand, is Latin for “spirited” or air-powered. Oh, and if you hadn’t noticed, Amuen is Neuma spelled backwards. But that’s strictly coincidence.

Designer : RKS Design

[Press Release]
Priestman Goode has designed the new first class suite for airline Swiss.The suite will enter service in April as part of the airline’s new first class cabin. This is in conjunction with a fleet renewal programme that will see Swiss’ Airbus A330-200s replaced with A330-300s. Priestman Goode has previously worked on the interiors of Lufthansa’s intercontinental fleet and the Airbus A350 cabin design. Goode says the consultancy worked with Swiss on the design concept, and then worked closely with the super first class division of US manufacturer BE Aerospace to develop the suites.

He says, ‘BE has a seat mechanism that has been certified and passenger tested, and everything else in the suite is bespoke. We worked closely with BE, at this level you have to be very precise.’

Designer : Priestman Goode

[Press Release]
Thousand Oaks, California, April 7, 2009 – World-recognized strategy, innovation, and design consultancy RKS is proud to announce the introduction of the Neuma Hybrid Tattoo Machine, as RKS helps Neuma revolutionize the tattoo industry and usher in a new age of artistry, comfort, and safety. The superior technology of Neuma tattoo machines benefits tattoo collectors and artists alike – with the lighter-weight, fully-autoclavable tattoo machine delivering a less painful tattoo experience and drastically reduced healing times.

Dissatisfied with traditional coil machines, award-winning tattoo artist and inventor Carson Hill set out to create a completely new kind of tattoo technology – the first air-powered tattoo machine. Carved out of solid aluminum years before the MacBook made it cool, the original pneumatic tattoo machine, known as the Neuma2, was light-weight and fully-autoclavable.

The latest evolution of the Neuma, the Neuma Hybrid, is the result of Hill’s desire to constantly push for improvements. Hill listened carefully to suggestions from artists and engaged RKS to re-engineer and re-design the Neuma2. The result is the Neuma Hybrid. At only 3.7 ounces in its pneumatic configuration, the Hybrid still weights less than half as much as traditional coil machines. Packed inside this small but powerful package is an improved pneumatic design for greater efficiency and less air consumption, a larger impeller for more torque, a cushioned armature for compliance, a variable stroke-length, an improved collet, and optimized cycle timing for less drag on the skin when lining.

The “hybrid” part comes in when Neuma tattoo artists want to take the show on the road. Year-round and world-wide, tattoo artists travel to expos to create their art right before their fans’ eyes. With the baggage restrictions now in force by airlines, it’s becoming more of a challenge to travel with an air compressor. The Neuma and RKS teams brainstormed an ideal solution… a motorized module that magnetically-couples with the Neuma to transform it into an electric-powered tattoo machine. This means that Neuma artists can have the Neuma performance they love in an electric configuration that still weighs a full third less than traditional coil machines. And, most importantly, the pneumatic machine is still fully-autoclavable.

Whether you’re an artist, a long-time collector, or someone who’s been tempted but afraid to get a tattoo, the Neuma Hybrid represents a breakthrough in delivering a safer, less-painful, tattoo experience. And as for Carson Hill, perhaps Rosenau said it best, “He’s developed something that’s changing the way tattoos are done and the look of tattoos. He has his own little place in tattoo history.” Hearing that makes Hill squirm a little.

Designer : RKS Design for Neuma

When you look beyond Vestalife’s products, competitive iPod speaker docks are driven by function and lacking in character and emotional appeal. The Firefly’s organic, flowing lines and evolved geometric shapes give it a unique attitude and personality. When closed, the Firefly design uses negative space to dissect its overall shape into three distinct sections. The bold breaks and gaps give the design a layered look and hint at the promise of kinetic transformation as the system is opened.

Vestalife Firefly

The metal rings on the base, front, and rear of the Firefly add a refined, sophisticated feel. Angled, hidden hinges allow the Firefly speakers to open, not just to the sides, but also moving slightly forward, in a welcoming and embracing posture. In front of the iPod dock, there’s a subtly-curved, touch-sensitive volume control. With the speakers open, a “billboard” area is revealed on the center face of the Firefly. The Firefly will come with interchangeable faceplates to allow for personalization. Factory customized faceplates will also be featured in limited edition models of the Firefly.

For the Jewelbox, the RKS design team was inspired both by the velvety, rich textures used in the Ladybug and by the famed Fabergé eggs. A symbol of the height of luxury, Fabergé eggs are known for their artistry, rich detail, and for the promise of a hidden surprise. In this case, the hidden magic is the opening of the Jewelbox to reveal the speakers and the iPod dock. The touch-sensitive power and volume controls give the Jewelbox a friendly smile whether opened or closed. The speakers are designed to accommodate factory-changeable graphics for special edition models.

Both the Firefly and Jewelbox were created to bring distinctive design and style to your music listening experience. “RKS is thrilled to be working with Vestalife, a company that truly understands the value and power of emotion to connect with consumers and build brands,” said Tom White, RKS Executive Vice President. “We look forward to working with Vestalife in the coming years.”

Designer : RKS Design for Vestalife

From the website:
Xsmall machines have been designed to satisfy a public of young managers and career women, highly-evolved and urban consumers who live in major cities and in small homes, but who enjoy a dynamic lifestyle. Accustomed to optimizing space and time, the “new yuppies” favour functionality and essentialness in the appliances they buy, without having to surrender anything in terms of design, high performance and quality.

They spend much of their time away from home but this does not stop them creating a “homely nest” in which to enjoy quiet moments of personal pleasure: “islands of relaxation” within their frenetic and stressful daily lives. The selection of objects within the home is the result of a curiosity that drives them to try out the latest products the market offers, in a search for that something extra that makes them feel they are riding the crest of the wave.

The new automatic Xsmall machines are like small, light and compact jewels, in which are enclosed all of Saeco’s technological know-how. Characterised by an ergonomic design and rounded, sinuous forms, the Xsmall espresso coffee machines are the result of a project conducted by BMW Group DesignworksUSA, the German consultancy studio with which Saeco has worked in close collaboration for a number of years.

The new Xsmall machines are the smallest on the market in the automatic machines sector.

Thanks to the ease with which the various compartments can be extracted and to the compact design, they are perfect for small spaces to provide an extra touch of style in the smallest and most modern kitchens.

The Xsmall range has the added benefit of providing a simple and intuitive interface; all it takes to make a perfect espresso is the press of a button.

Designer : DesignWorksUSA for Saeco

“We congratulate JBL on the incredible reception received by the release of the new EON,” said Ravi Sawhney, Founder and CEO of RKS. “We’re thrilled that our collaboration and JBL’s leadership have taken powered PA to a whole new level.”

The resulting design is a striking departure from the original EON. The full, foam-backed, perforated metal grill provides an added measure of protection to internal components, while offering a clean, uncluttered look to the entire line. The speaker’s shape, like the EON’s power, projects from the rear of the speaker where the amp is housed. “The design flows from the back of the speaker in a single, accelerating curve,” explained Lance Hussey, RKS Vice President of Design. The bold port vents, provide a visual accent and evoke fond memories of the original EON.

To minimize abuse to the speakers and users alike, the design team removed all the hard edges and corners. “Not only does that make it very durable, but also very comfortable to move around, there are no corners to bash into your knees and your legs and things or slide in and out of your car,” said Jones. The EON500 series includes three lightweight compact models that each feature an on-board minimixer with loop-thru or mix-out capability. The EON515 puts out a massive 450 watts of power, yet weighs only 33 lbs.

To take full advantage of JBL’s lightweight technology, this flagship EON features three handles. Each full-bar handle, one on the top and one on each side, is placed for optimal ergonomics and balance, and over-molded with a soft comfort-grip. Pole-mounting speakers has never been easier. No more bending over to lift the speaker off the floor. Just grab the top handle, and then easily switch to the side handles as you effortlessly lift the speaker and set it atop the pole.

Designer : RKSDesign

Treepac story after the jump …

Press Release :
According to the Environmental Protection Agency, paper products are the biggest single component of community waste, with 85 million tons generated in 2006. Though much of this is recycled, the sheer volume compelled the team at product development consultancy Essential to examine their own consumption habits. Frustrated by their findings, the team devised a solution—the Treepac. Industrial Designers Society of America (IDSA) judges took notice and honored the concept with a Silver International Design Excellence Award (IDEA) in the Ecodesign category.

Treepac is a reusable shipping container intended to replace cardboard boxes. The structure is made entirely of sustainable wood-based polymer cellulose acetate, Treepac is used like cardboard packaging but is designed to enable and encourage people and companies to improve their environmental footprint. The more times each pack is used, the greater its positive effect on the environment.

“When we examined our everyday use of cardboard, we became aware of the quantity of packaging materials we should recycle, appalled at the amount of material we couldn’t, and frustrated by an inability to reuse most of it,” said Design Researcher Dave Siedzik. “We were disheartened that recycling cardboard is a completely inefficient process.”

The Treepac concept mirrors the good features of cardboard boxes while adding new attributes that lower the overall environmental impact of packaging. Essential researchers, designers and engineers estimate that a recycled cardboard box can have up to eight uses but must be reconstituted in an energy-draining production facility each time. The Treepac, on the other hand, can be reused again and again.

Developing the Treepac is one way the Essential team aspires to create a positive environmental and social impact through their work. “By thinking of new opportunities to reduce overall energy consumption while not fundamentally changing the current shipping and delivery infrastructure, the Treepac concept has the potential to both improve the industry and help the environment,” said Founding Partner Scott Stropkay.

Designer : Essential Design

PRESS RELEASE

IFR Automotive reveals track car

A new sports car boasting luxury fitments and high performance has been announced by engineering consultancy IFR Automotive.

Known as the Aspid, IFR has sought to create a track car with everyday levels of usability and, importantly for cars like this – reliability.

It’s also a technology showcase for demonstrating the company’s design and engineering capabilities.

Aspid prototypes feature a 2-litre engine; either naturally aspirated to deliver 270bhp or supercharged to 400bhp.

Power is delivered to the rear wheels through a manual 6-speed gearbox and limited-slip differential.

Use of aluminium and carbon fibre has resulted in weight of just 700kg and the resulting 570bhp-per-tonne power-to-weight ratio enables 62mph (100km/h) in 2.8 seconds and 100mph (160km/h) in 5.9 seconds.

“The Aspid has been engineered to deliver a high level of driving pleasure,” says company founder, managing director and automotive engineer Ignacio Fern?ez Rodriquez, whose initials give IFR Automotive its name.

Formerly with Prodrive, Rodriquez subsequently joined the Mitsubishi World Rally Championship team as race engineer for Alister McRae and Fran?s Delecour.

Rodriquez founded IFR Automotive in 2003 and began work immediately on the new sports car project, while handling confidential car and commercial vehicle assignments from industry clients.

With a long list of options, and each one tailored to the precise needs of each individual customer the anticipated base price is £75,000 and upwards per Aspid.

The car will be displayed at the British International Motor Show in London docklands from Wednesday 23 July to Sunday 3 August 2008.

via [AutoBlog]