[Press Release]
Thousand Oaks, California, June 23, 2009 – World-recognized strategy, innovation, and design consultancy RKS and Water Advocacy KOR Water teamed together again to create a strategy that empowers consumers to make a difference. The result of this collaboration is the introduction of KOR’s Thirst for Giving™ program.

News of the original KOR ONE’s release was met by an immediate and overwhelming positive response. The viral PR campaign driven by RKS resulted in countless blog pickups, with the KOR ONE landing on Oprah’s “O List,” winning awards for both design and environmental preservation, and driving sales beyond all projections.

To build on this success, KOR Water enlisted RKS to create a Brand Trajectory and Product Proliferation Plan that would amplify the authenticity of the KOR brand. The first result of this effort is KOR’s new Thirst for Giving program to raise funds for water-related charities and help increase understanding of the vital role clean water plays in all our lives. Announced in conjunction of the introduction of three new KOR ONE colors, this innovative program empowers consumers to improve their health as they improve the health of the planet. “KOR’s mission is to celebrate and protect water,” said KOR founder and CEO Eric Barnes. “The Thirst for Giving program is our way of bringing more awareness to issues that deeply impact the future of water on our planet.”

The RKS strategy team first used Psycho-Aesthetics to enable KOR to identify organizations whose passions and goals aligned with KOR’s mission. Next, RKS created a strategy to create meaning… increasing the consumer’s ability to make a difference. Through this program, KOR has aligned with non-profits who are doing exceptional work related to causes KOR supports: ocean and watershed protection, the global water crisis and container recycling.

With each KOR ONE color tied to a specific cause, KOR will donate 1% of all sales to this select group. The original Ocean Blue KOR ONE supports Ocean Protection through the Agalita Marine Research Foundation. Sunrise Orange is for the Container Recycling Institute, while Sawgrass Green sales support Watershed Protection through The Wetlands Initiative. Orchid Pink is for the Global Water Crisis, with purchases supporting Blue Planet Run, a non-profit dedicated to bringing the global community together to provide safe drinking water to the more than one billion people who suffer for lack of access to clean water. “Blue Planet Run is thrilled that KOR Water recognizes how important safe drinking water is to every aspect of human life and is taking the lead in making change happen, said Lisa Nash, CEO of Blue Planet Run. “Our partnership will fund safe drinking water projects around the world, where as little as $30 can give someone a lifetime of safe drinking water.” KOR Water’s Thirst for Giving™ program is administered by 1% for the Planet, a non-profit dedicated to building and supporting an alliance of businesses that are financially committed to creating a healthy planet.

All four lustrous colors are made of BPA-free Eastman Tritan™ copolyester and include the original KOR ONE’s see-through design (eliminating worries of what might be hidden inside a metal bottle), innovative one-handed opening, a cap you can’t lose, inspirational KOR Stone inside lid, and a “just right” spout big enough for ice cubes and easy on the lips.

The Thirst for Giving program and the release of the new colors are just the beginning. “We’re excited about the new product lines we’re developing with KOR,” said Tom White, Executive Vice President of RKS. “RKS is thrilled to focus our strategy, design, and innovation teams on building the KOR Water brand and enabling them to achieve their goals.”
Designer : RKS for KOR Water

Designer : UBoatWorx via w3sh

Press Release :
With sculpted bodywork stretched taut over a powerful new physique, the 2009 VRSCF V-Rod Muscle rides its way onto the Power Cruiser scene with a broad-shouldered presence. Gaping air scoops, sweeping side-pipe exhaust and a huge rear tire spinning under a clean, clipped fender speak to a contemporary, urban sense of style and performance. The Muscle pushes the Harley-Davidson V-Rod platform into a new turf, where it aims to hold its ground.VRSC Key Features

1250cc Revolution V-Twin: Standard on all 2009 VRSC models, the 60-degree Revolution 1250cc V-Twin is liquid-cooled and features Electronic Sequential Port Fuel Injection (ESPFI), dual overhead cams, four-valve heads, and a five-speed transmission. The engine is rubber-mounted in a hydroformed steel perimeter frame. A shell covers the large-volume airbox located over the engine. A five-gallon fuel tank is located below the seat on all VRSC models. The engine is tuned to produce up to 125 hp at 8250 rpm and up to 85 ft-lbs. of torque at 7000 rpm.

Optional ABS: Each VRSC model is available with optional, factory-installed Anti-Lock Braking System (ABS). Designed to work in conjunction with high-performance Brembo triple-disc brakes, this is the most advanced braking system offered on any power cruiser. ABS is designed to help the rider maintain control during braking events, especially those that happen in less-than-optimal conditions. The components of the Harley-Davidson ABS have been designed and packaged to be virtually invisible, preserving the uncluttered styling of the area around the wheels. Unlike many motorcycle ABS, Harley-Davidson ABS is not a linked system, meaning the rider maintains full, independent control of both front and rear brakes.

New V-Rod Muscle
The wide, angular air-box cover and chopped tail section look as solid and smooth as billet and give the new V-Rod Muscle lines that are clean and powerful. The size of the massive 240 mm rear tire is accentuated by the new broad, clipped and clean rear fender. The combination stop/tail/turn LED light is tucked under the edge of the rear fender, and the side-mount license plate leaves the fender surface smooth and uncluttered. Front-end styling balances the rear, with a trimmed fender that’s blacked out behind satin-finished inverted forks and LED turn signals integrated into the mirror stems. The radiator shrouds are restyled and color-matched to the rest of the bodywork, while the new airbox side covers incorporate air scoop inlets covered with woven wire mesh. The silver five-spoke cast aluminum front and rear wheels are a new design for the V-Rod line.

A new deep seat holds the rider firmly in place against the thrust of the Revolution V-Twin engine. The Muscle features forward foot controls, and a new handlebar with internal wiring. The handlebar is 1.5-inch cast aluminum with tubular steel ends and integrated risers. Bold polished forged aluminum triple clamps secure the inverted forks and frame the distinctive V-Rod teardrop reflector optic headlamp, housed in a satin black bucket.

The long profile of a 34-degree fork rake is stretched visually by new “sidepipe” dual exhausts in satin chrome with fat, turn-out mufflers exiting behind the rear axle. The V-Rod Muscle is available in Vivid Black, Brilliant Silver, Dark Blue Denim and Red Hot Sunglo.

New VRSCF V-Rod Muscle features:

• Liquid-cooled, 1250cc Revolution V-Twin engine
• 122 hp at 8250 rpm/85 ft. lbs. torque at 7000 rpm
• Pewter powdercoated powertrain with polished covers
• Assist/Slipper Clutch with reduced lever effort
• New clutch cover with relocated dipstick
• New Satin chrome dual side exhaust with turn-out mufflers
• New Five-spoke cast aluminum 19-inch front wheel
• New Five-spoke cast aluminum 18-inch rear wheel
• New Triple clamps
• New 43 mm Inverted forks
• New stylized rear shocks with black springs
• New airbox cover and side covers
• New front fender with black-out section
• New smooth rear fender
• New LED stop/tail/turn light
• New LED front turn signals integrated in mirror stems
• New seat shape
• New Internally wired handlebar cast with riser
• New instrument graphics and housing
• New side-mount license plate
• Black frame
• 240mm wide rear tire
• Forward foot controls
• Brembo triple-disc brakes
• Teardrop reflector-optic headlight
• 25.6-inch seat height
• Optional ABS
• Optional Smart Security System
• VRSCAW V-Rod

The evolution of the original Harley-Davidson power cruiser continues in 2009. The V-Rod rolls on a fat 240 mm rear tire. The sweeping exhaust ends in bright chrome slash-cut mufflers. A scooped seat cradles the rider just 26 inches off the pavement. Welded pull-back handlebar frame the clamshell instrument pod and teardrop reflector optic headlamp. Raked out to 36 degrees, 49 mm forks hold an anodized aluminum Profile laced front wheel. The V-Rod is available in six production color combinations, including new Red Hot Sunglo, Flame Blue Pearl, Vivid Black/Pewter Pearl, Flame Blue Pearl/Pewter Pearl and three new Custom Color combinations: Black Ice/Blue Ice, Light Candy Root Beer/Dark Candy Root Beer, and Big Purple Flake/Brilliant Silver.

The Blue Planet building site is in Copenhagen, at the island of Amager, right at the coast of Øresund, north of Kastrup Havn, close to the Copenhagen Airport, and viewed from a plane the whirlpool shape will show in its full. Approaching on the ground, one will experience the building as floating in a circular reflection pool, and a walk through its interior is a travel through several organic worlds.

Designing The Blue Planet, the architects team was indeed inspired by nature, says principal of 3XN, Kim Herforth Nielsen. “We wanted to stage a totality of the experience one has visiting an aquarium. The starting point was this magnificent experience of actually watching fish in their element. We wanted to create that adventurous feeling, and we took inspiration in the natural phenomenon of the whirlpool or maelstrom drawing you into the deep. A sculpture at the coast it unites the natural elements of water, air and earth.”

Thus situated in the borderland between the worlds of Poseidon and Zeus, the walls and roofs form a single, continuous flow and are clad in a way which emphasizes the wavy outline of the building, thereby telling a story of this union. The first and longest of the whirlpool’s arms follows the shape of the landscape and the building, moving into the land.

Entering The Blue Planet, the building will convey a sense of the special experience that awaits them inside. Here, the whirlpool has pulled you into another world – a world beneath the surface of the sea. If you tilt your head backwards, you understand that you are really a part of this aquarium because the roof above the foyer is made of glass, and at the same time it is the bottom of a pool. High above, through the pool water, you can see the sky with sunlight being reflected in the water and forming flickering, shimmering sunspots on the floor and walls of this light, welcoming and at the same time mysterious entrance area.

The Round Room is a center of navigation in the aquarium, and this is where visitors choose which river, lake or ocean to explore. Each exhibition has its own face towards the Round Room, each with its own entrance, starting with a buffer zone – a platform where sound and images are used to introduce the atmosphere communicated in the ensuing exhibition room.

Raised a few meters above the terrain, The Blue Planet is a reflection of strong coherence; greatness in the smallest of things, all water in the world being inextricably linked, from the enormous forces of tsunamis to the infinitely tiny, spinning molecules. Overlooking the Øresund, the building connects land and sea, drawing both the great outdoors and visitors inside.

In the landscape, the great whirlpool continues through the terrain, the pools and the sea surrounding the building. Like watery currents, the building is not static – the movement continues into the future by virtue of always allowing possible extensions to add more, simply by letting the lines of the whirlpool grow further out.

Designer : 3XN via Bustler

Designer : Taizo Doi

The Dodge Tomahawk can reach 60 miles an hour in about 2.5 seconds, and has a theoretical top speed of nearly 400 mph. Each pair of wheels is separated by a few inches and each wheel has an independent suspension. Bernhard said four wheels were necessary to handle the power from the engine.

Engine
1. 500 bhp (372 kW) @ 5600 rpm ( 60.4 bhp/liter); 525 lb.-ft. (712 Nm) @ 4200 rpm
2. 10-cylinder 90-degree V-type, liquid-cooled, 505 cubic inches (8277 cc)
3. 356-T6 aluminum alloy block with cast-iron liners, aluminum alloy cylinder heads
4. Bore x Stroke: 4.03 inches x 3.96 inches (102.4 x 100.6)
5. Two pushrod-actuated overhead valves per cylinder with roller-type hydraulic lifters
6. Sequential, multi-port electronic fuel injection with individual runners
7. Compression Ratio: 9.6:1
8. Max Engine Speed: 6000 rpm
9. Fuel Requirement: Unleaded premium, 93 octane (R+M/2)
10. Oil System: Dry Sump; takes 8 quarts Mobil1 10W30 Synthetic
11. Cooling System: Twin aluminum radiators mounted atop engine intake manifolds, force-fed from front-mounted, belt-driven turbine fan.
12. Takes 11 quarts of antifreeze.
13. Exhaust System: Equal-length tubular stainless steel headers with dual collectors and central rear outlets.

Suspension
Front:
Outboard, single-sided parallel upper and lower control arms made from polished billet aluminum. Mounted via ball join t to aluminum steering uprights and hubs. Five degrees caster. Single, fully adjustable centrally located coil-over damper (2.25-inch coil with adjustable spring perch); pullrod and rocker-actuated mono linkage. Center-lock racing-style hubs.

Rear:
Hand-fabricated box-section steel inboard swing arms, incorporating “hydral-link” lockable recirculating hydraulic circuit parking stand. Single fully adjustable centrally located Koni coil-over damper (2.25-inch coil with adjustable spring perch); pushrod and rocker-actuated mono linkage. Center-lock racing-style hubs

Performance
0-60 mph: 2.5 seconds (est.)
(Some estimate 1.9)
Top Speed: 300+ mph (est.)

Dimensions
Length: 102 inches
Width: 27.7 inches
Height: 36.9 inches
Wheelbase: 76 inches
Seat Height: 29 inches
Weight: 1,500 lbs.
Track, Front: 8.75 in
Track, Rear: 10 in
Weight Dist: 49F/51R
Ground Clearance: 3 in
Fuel: 3.25 gallons

Transmission
Manual, foot-shifted two-speed
Aluminum-cased two-speed, sequential racing-style with dog ring, straight-cut gears
Gear Ratios: 1st 18:38; 2nd 23:25
Clutch: Double-disc, dry-plate with organic friction materials, hand lever actuated with assist
Final drive: Dual 110-link motorcycle-style chains
Front Sprockets: 14 teeth
Rear Sprockets: 35 teeth
Longitudinal, centrally mounted engine, rear-wheel drive layout; monocoque construction, engine is central, stressed member. Body of billet aluminum.

Price
$555,000