[Press Release]

Ancona, Italy. September 22, 2009. WHY, Wally Hermès Yachts, today unveils a revolutionary
approach to cruising in motor yachts with the presentation of a full size model of its first born, an
innovative 58 metre-long 38 metre-wide yacht, in Ancona’s shipyard.

Wally Hermès Yachts: a joint-venture.
WHY is the result of the joint-venture signed in June 2008 between Hermès and Wally, to develop a new type of motor yacht redefining the art of living on the sea. The iconic Parisian house and the iconic Monaco yacht brand formed an equal partnership whereby each company is fully involved in all aspects of the conception and design of each project. Pierre-Alexis Dumas, Artistic Director of Hermès says : “When we met, in autumn 2007, Luca Bassani Antivari, President of Wally had thought about asking Hermès to accessorise the interior of one of his boats. I was impressed by the daring of his projects. My instinct was to get on board with him and go and seek out new territories in yacht design, but I had no interest in speed.”

Luca Bassani Antivari explains: “What I’ve always liked about Hermès, aside from its intrinsic quality, is its audacity and radicalism; its desire to go beyond trends, to make no compromises and to maintain the authenticity of the house. Wally shares the same values, ‘Hermès-on-Land’, ‘Wally-on-Sea’: inevitably our paths had to cross.”

WHY 58×38
The common values of the two brands have led to a first yacht that offers an unparalleled living space at sea. WHY was developed to give life to this concept assembling a team of dedicated talents in design, engineering, and naval architecture.

Then the tried and tested Norwegian Ramform hull characterised by exceptional and unprecedented stability and volume and spotted by Luca Bassani Antivari, revealed itself as the ideal choice to be adapted to the WHY 58×38 project.

Following this unique adaptation, the decks and the interiors were developed in accordance with the fundamental credo of WHY, ‘form-equals-function’. Thus were born other innovations in the world of mega yachts: patios generously flooding the interior with natural light, photovoltaic panels on the glass hull sides, as well as on the roof opening, like Venetian blinds, a 25 metre-long forward end swimming pool, and a 36-metre aft deck beach.
WHY 58×38 offers comfort, privacy, stability, space, independence and sustainability.

Sustainability
“We are very interested in creating a yacht that will have a low environmental impact”, says Pierre-Alexis Dumas. “Its relationship with the sea must be respectful and easy. WHY intends to offer a new way of moving over water by creating an innovative way of managing and recycling its sources and uses of energy.”
“If you want to go totally ecological, it’s only sailing yacht. The reality is that today, 90 % of the market is powerboats, echoes Luca Bassani Antivari. Our aim is to reduce diesel consumption per year and per yacht: 20 to 30 % for propulsion and 40 to 50 % for generation.”

Thanks to its specific hull, WHY 58×38 requires less power at cruising speed than a boat of equal size. Its diesel-electric propulsion is the most efficient motorisation today, and the surface of the photovoltaic panels, almost 900 square metres, covers most of the boat’s auxiliary system needs.

WHY Research and Development plan to optimize this project’s energy consumption by improving the isolation of the yacht and the heat recovery of its engines, and is also investigating the latest wind energy production and wind propulsion system technologies.

In comparison to a yacht of the same size, WHY 58×38 has been conceived to reduce drastically its energy consumption, saving up to 200 tons of diesel per year.
The WHY R & D program includes tank testing for hull stability in the SSPA facilities in Sweden, and the construction of a full-scale mock-up in order to allow the design team to fine tune the living areas correctly in accordance with the hull’s unique shape.

“The WHY 58X38 yacht looks very unfamiliar but it remains on a human scale. Space is the greatest luxury on the sea, but I believe the new luxury will be the time to enjoy it”, concludes Pierre-Alexis Dumas.

Designer : Pierre-Alexis Dumas, Luca Bassani Antivari, Gabriele Pezzini, and MauroSculli

[Press Release]

Husqvarna, the global leader of outdoor power products, has developed a quiet, powerful and environmentally friendly ride-on mower for the future garden. The concept mower, developed by Husqvarna’s designers and engineers, is made of recycled materials and gives an indication how the future of mowing might come to look.

-Husqvarna Panthera Leo™ demonstrates our innovation capacity and ambition to develop high performing products with less environmental impact, says Magnus Yngen, President and CEO of Husqvarna.

Husqvarna Panthera Leo™ is a hybrid made up of two ride-on mowers, Rider and Zero-Turn. A battery that can be charged at any electrical outlet has replaced the traditional gas engine. Five powerful electrical motors partnered with a sound absorbing cutting deck, allow the Husqvarna Panthera Leo™ to glide effortlessly and silently across your lawn. The tree individually suspended cutting decks enables this mower to mow smoothly over bumpier parts of your garden, avoiding lawn scalping. The cutting decks each have razor sharp blades for a close cut finish and can be controlled to suit wide or narrow lawns (from 85cm up to 120cm).

All functions and are managed via paddles on the steering wheel. Via an LCD-display gardeners are told everything they need to know to achieve a perfect lawn, from how fast they are driving, cutting height, cutting width, remaining battery time, service needs and warns the user about objects that are too close. With the help of sensors, Husqvarna Panthera Leo™ can recommend the most suitable speed and cutting height for the perfect lawn.

Husqvarna is the leader in several areas in terms of products with reduced environmental impact. The Group’s new engines comply with the strictest exhaust-emission criteria in the US and Europe .

Features

* Equipped with zero-emission technology
* Produced from recycled materials
* Rechargeable Lithium-phosphate battery
* Plug-in product, charged at any electrical point
* Five brushless electrical engines, easy and clean to maintain
* Three separate cutters equipped with razor sharp blades
* Cutters individually suspended to glide smoothly over bumpy terrain and prevent lawn scalping
* Variable cutting width (85-120cm)
* Zero-turn functionality
* Lifting cutting deck (90 degrees)
* Ergonomic steering wheel
* Easy to control dashboard
* Cutting time 2 hours, overnight charging
* Detailed LCD display monitor (featuring cutting height, width of cutting deck, speed, service information, steep hill warning, objects that are too close)

Designer : Husqvarna

Text from designer :

The idea of Cook Top Vesta is to give young, busy professionals more space to prepare their food and to give them more comfortable during the cooking. Young professionals do have mostly less space in their flats. Through a maximum flexibility in job and therefore in the place of residence they live in small apartments with a little fitted kitchen. So, the working area is very limited to prepare any food. Sinks and cook tops disturbs activities like cutting vegetables or knead the dough for the cake. In some cases you don’t need sink or cook top. Cook top vesta solve this problem through a fold up in a vertical position during the not using. So, it comes to more working area and you don’t want any extra kitchen utensils, like cutting boards to put over the sink or cook top, anymore.

It also contains a scanner that can read RFID chips, which are predicted to replace barcodes on product packages. These chips could contain information about cooking times and temperatures and even recipe suggestions. So, Vesta saves space, time and provides more comfort for the Internet generation.

Designer : Matthias Pinkert

Designer : Sebastien Poupeau