[Press Release]

DRAGONFLY, A METABOLIC FARM FOR URBAN AGRICULTURE

2009 : 800 MILLION OF URBAN FARMERS FOR RESPONSIBLE ECO-CITIES

The world of fast-food and frozen food is over! The urban keen interest of the beginning of our Century turns toward the garden flat bringing back the countryside in our overcrowded cities fighting from now on for a community urban agriculture able to contribute to the durability of the city and to rethink the food production.

On the roofs, terraces, balconies, in the hollow of the non-built public spaces, in the interior yards and the suspended greenhouses, the eco-warrior aspires to escape from its competitive and consumeristic universe imposed by the laws of the market. He desires to cultivate its immediate landscape so as to better take root in the ground by creating his own ecologic and alimentary biodiversity. The consumer becomes from then on producer and the garden inhabitant !

From the Parisian « worker gardens » to the « community gardens » of New York going though Muscovite « vegetable squares », eight hundred million of urban farmers, i.e. more than one human being out of ten, consume nowadays chlorophyllous products from these cosmopolitan kitchen gardens. These new gardens, aware of the emergency to reduce our fuel consumption and the necessity to modify our behaviour facing the climatic changes, decrease thus their environmental impact and build eco-responsible cities on a community way.

2025 : 5.5 BILLION OF CITY SLICKERS FACING THE FOOD CHALLENGE OF THE 21ST CENTURY

According to the PNUD (Programme of the United Nations for the Development), the worldwide urban population will go from 3.1 billion of inhabitants in 2009 up to 5.5 billion of inhabitants within 2025. Looking for a positive energetic assessment, the contemporary city aims within fifteen years at producing cleanly and intensively more energy than it consumes so as to pack this urban exodus! It develops therefore the urban agriculture to become food self-sufficient by recycling at the same time its liquid waste by phyto-purification, its solid waste in fertilizers by composting and by producing energy by biomass, photovoltaic cells and other renewable energies (thermic solar, photovoltaic solar, wind, tide-turbine energies…).

In order to avoid the asphixiation of the planet and the feeding of its 9 billion of inhabitants within 2050, it deals thus with reinventing the traditional energetic pattern between the city and the countryside between western countries, emerging countries and developing countries. This sums up as following: on the one hand import of natural and food resources, and on the other hand export of waste and pollution. The ecologic city aims at reintegrating the farming function on the urban scale by emphasizing the role of the urban agriculture in the use and the reuse of natural resources and biodegradable waste so as to close the loop of ecologic flows.

The urban agriculture can feed the city without any pesticide or chemical fungicide (whose toxicity is proved on the human being : cancer, sterility…), and make it less food dependant of its backcountry or other regions of the world. Organising the distribution of fresh products in short circuits, that means linked directly with the consumer, the urban agriculture complete thus the traditional agriculture. In addition to the nutritive quality of the produced and consumed food, the urban agriculture is also a growth lever of the urban unemployment market and the local economy. It is used directly as a social link in the conciliation of the primary needs of the newcomers with the challenge of their integration in the life of the city, fighting thus against poverty and exclusion. On the sanitary level, this farm approach presents also an interesting potential for the decontamination of polluted grounds and undergrounds as well as for he purification of the polluted atmosphere in CO2.

Due to the fuel crisis and climatical change, the rural agriculture of the western countries must answer to the worldwide food crisis of the developing countries and mainly Africa. Its role is from now on to produce (with an increase estimated of 60% within 2050) all the foodstuffs transportable by boat such as cereals or corn. This is based on the evolution of the science and the most advanced biotechnologies. In addition to this nutritious role, the rural agriculture is newly challenged to recycle its own culture rebus for the green chemistry in order to produce the bio fuel called “second generation fuel” using the energy of non-consumable materials from the plants, that means fibres such as celluloses.

DRAGONFLY, A NOURISHING VERTICALY CULTIVATED CENTRAL PARK

The architecture has to be in the service of this new agriculture and to design this new social desire in this context of ecologic mutation and food autonomy! The Dragonfly project suggests therefore building a prototype of urban farm offering around a mixed programme of housing, offices and laboratories in ecological engineering, farming spaces which are vertically laid out in several floors and partly cultivated by its own inhabitants. This vertical farm sets up all the sustainable applications in organic agriculture based on the intensive production varied according to the rhythm of the seasons. This nourishing agriculture is furthermore in favour of the reuse of biodegradable waste and the keeping of energy and renewable resources for a planning of ecosystemic densification.

Floor by floor, the tower superposes not only stock farming ensuring the production of meat, milk, poultry and eggs but also farming grounds, true biological reactors continuously regenerated with organic humus. It diversifies the cultivated varieties to avoid the washing of stratums of soft substratum. Thus, the cultures succeed one another vertically according to their agronomical ability to provide some elements of the ground between the essences that are sowed and harvested. The tower, true living organism, becomes thus metabolic and self-sufficient in water, energy, and bio-fertilizing. Nothing is lost; everything is recyclable to a continuous auto-feeding!

A BIONIC AND ENERGETICALLY SELF-SUFFICIENT ARCHITECTURE
The architecture of Dragonfly prototype suggests reinventing the vertical building (that outlined the urbanistic booming of New York City since the 19th Century) as structurally and functionally as ecologically and energetically.

To ensure the social diversity and a permanent life cycle (24h/24) in the tower, the mixed programmation is mainly laid out around two poles of housing and work places. Around housings, offices and research laboratories as well as the most private to the most public agricultural and leisure spaces are designed in gardens, kitchen gardens, orchards, meadows, rice fields, farms and suspended fields. The distribution of flows is made around a true safe spine spreading in loop the numerous elevators, the goods elevators and stair wells serving all the levels by separating simultaneously the inputs and the outputs recycled from plants, animals and human beings.

Architecturally, the functional organisation is represented by two oblong towers symetrically arranged in pair around a huge climatic greenhouse that links them and deploys itself between two crystalline wings. These very light wings in glass and steel retake the loads of the building and are directly inspired from the structure of the dragonfly wings coming from the family of “Odonata Anisoptera” whose transparent membrane is very finely nervured. Two inhabited rings buttress around these wings. Their organically chiselled exo-structure accommodates the inter-climatic spaces that receive the agrarian cultures. They buttress.

The whole set forms «double layer» architecture in bee nest mesh that exploits the solar passive energy at its maximum level, by accumulating the warm air in the winter in the thickness of the exo-structure, and by cooling the atmosphere by natural ventilation and by evapo-perpiration of the plants in the summer. Protecting thus the cultures from climatic changes in New York (from -25.5°C in the winter to +41°C in the summer), these plug spaces are useful to reflect on the agriculture not anymore in terms of surface area but really in terms of volume. Actually, whereas grounds nourish orchards, each wall and each ceiling are metamorphosed into three-dimensional kitchen gardens. The interior frontages of the housing and offices throw towards the skyline of New York the cantilever of their hydrophonic balconies with hexagonal section thanks to what it multiplies the culture layers by floors. The vegetation abounds, the earth is swarming of insects and animals are freely brought up in holding tanks by urban consumers with low income. The architecture becomes eatable!

Designer : Vincent Callebaut Architect

mPower consists of 2 units: Generation and Collection.

mPower Generation is a plant-shaped human-powered unit that produces electricity for immediate and future use. Users access their account using fingerprint recognition, stand on two pads at the base of the unit, and shift their weight from one pad to the other every ten seconds. The system, developed to take up the least amount of a user’s time and effort, can be adapted for the handicapped. A small portion of the electricity generated is used to power the interactive touch-screen at the top of the unit, which offers a broad range of informational services pre-customised by each user. The remaining majority of the electricity generated is sent to the city’s main power plant, to be used or stored. At their convenience, users receive payment for the electricity they generated by accessing their account at mPower Collection.

mPower Collection is a unit that, using the same fingerprint recognition technology, distributes payment and allows for account customisation to users of mPower Generation.

mPower taps into our greatest natural resource: people. Rather than expending energy to create more, mPower harnesses the excess energy we generate by providing a platform for individuals and companies to create electricity, make money, and improve lives. By offering payment to individuals, including those that are homeless, in exchange for a few minutes of minimal movement via a free-to-use system available to everyone, economic and environmental sustainability and empowerment is made available by involving citizens in generating what has become one of our most essential needs: electricity.

mPower units are established by electric companies. Businesses pay electric companies to advertise on mPower Generation touch-screens; these ads are geared to individuals who previously expressed interest in particular products/services as per information entered upon account set-up, thus negating . This negates the need for expensive market research, PR and advertising campaigns. Electric companies pay consumers for generating electricity via mPower; these payments are competitive with fees paid by consumers for power provided by the same electric companies.

The base of the unit consists of two pads, each mounted on a hydraulic cylinder. The cylinders are connected by a micro-hydro turbine. When a person steps onto one of the pads, the resulting pressure forces fluid from one cylinder into the other, causing it to rise. The more a person repeats the movement of shifting his/her weight from one pad to the other, the more electricity is generated. This system can be replaced with piezoelectric pads or other technologies as appropriate.

In addition to the exercise users get while generating electricity, they can also benefit from services available on Generation’s interactive network, including news, community events, traffic information, public transportation information, calendar, time, date, music, weather, radio, product and service information, mobile device charging, internet, widgets, city maps, games, phone calling services.

mPower fits into our daily activities and ways of life without disrupting them. Generation and Collection units can be placed on, in, or near streets and pavements, public transportation waiting areas, airports and other areas where waiting is involved, parks and community areas, schools and universities, libraries, common areas in apartment blocks, and countless other places.

The concept of mPower can be modified to fit into homes, casinos, gyms, phone booths, internet cafes, and wherever generated energy can be used as direct power or in exchange for services and products such as climate control, public lighting, charging mobile phones and other devices. Other generation methods can also be implemented, such as walking, pedaling and running, see-sawing, swinging, and using body weight/heat. The possibilities are endless, sustainable, and empowering.

Designer : Sofian Tallal

When you look beyond Vestalife’s products, competitive iPod speaker docks are driven by function and lacking in character and emotional appeal. The Firefly’s organic, flowing lines and evolved geometric shapes give it a unique attitude and personality. When closed, the Firefly design uses negative space to dissect its overall shape into three distinct sections. The bold breaks and gaps give the design a layered look and hint at the promise of kinetic transformation as the system is opened.

Vestalife Firefly

The metal rings on the base, front, and rear of the Firefly add a refined, sophisticated feel. Angled, hidden hinges allow the Firefly speakers to open, not just to the sides, but also moving slightly forward, in a welcoming and embracing posture. In front of the iPod dock, there’s a subtly-curved, touch-sensitive volume control. With the speakers open, a “billboard” area is revealed on the center face of the Firefly. The Firefly will come with interchangeable faceplates to allow for personalization. Factory customized faceplates will also be featured in limited edition models of the Firefly.

For the Jewelbox, the RKS design team was inspired both by the velvety, rich textures used in the Ladybug and by the famed Fabergé eggs. A symbol of the height of luxury, Fabergé eggs are known for their artistry, rich detail, and for the promise of a hidden surprise. In this case, the hidden magic is the opening of the Jewelbox to reveal the speakers and the iPod dock. The touch-sensitive power and volume controls give the Jewelbox a friendly smile whether opened or closed. The speakers are designed to accommodate factory-changeable graphics for special edition models.

Both the Firefly and Jewelbox were created to bring distinctive design and style to your music listening experience. “RKS is thrilled to be working with Vestalife, a company that truly understands the value and power of emotion to connect with consumers and build brands,” said Tom White, RKS Executive Vice President. “We look forward to working with Vestalife in the coming years.”

Designer : RKS Design for Vestalife

From the website:
Xsmall machines have been designed to satisfy a public of young managers and career women, highly-evolved and urban consumers who live in major cities and in small homes, but who enjoy a dynamic lifestyle. Accustomed to optimizing space and time, the “new yuppies” favour functionality and essentialness in the appliances they buy, without having to surrender anything in terms of design, high performance and quality.

They spend much of their time away from home but this does not stop them creating a “homely nest” in which to enjoy quiet moments of personal pleasure: “islands of relaxation” within their frenetic and stressful daily lives. The selection of objects within the home is the result of a curiosity that drives them to try out the latest products the market offers, in a search for that something extra that makes them feel they are riding the crest of the wave.

The new automatic Xsmall machines are like small, light and compact jewels, in which are enclosed all of Saeco’s technological know-how. Characterised by an ergonomic design and rounded, sinuous forms, the Xsmall espresso coffee machines are the result of a project conducted by BMW Group DesignworksUSA, the German consultancy studio with which Saeco has worked in close collaboration for a number of years.

The new Xsmall machines are the smallest on the market in the automatic machines sector.

Thanks to the ease with which the various compartments can be extracted and to the compact design, they are perfect for small spaces to provide an extra touch of style in the smallest and most modern kitchens.

The Xsmall range has the added benefit of providing a simple and intuitive interface; all it takes to make a perfect espresso is the press of a button.

Designer : DesignWorksUSA for Saeco

The Nokia 888 design is aimed to show case the activity prone life of youngsters thus it can adjust to the moment and function used. Technology used is that of liquid battery, speech recognition with flexible touch screen and touch sensitive body cover which lets the same understand and accordingly to the environment. It’s easy to carry as it can be bent and rolled and put into the cloth like a clip if not carry it around the wrist or as a usual phone. So this is one instrument that is form fitted for the youngsters.

From the website :
*design concept
“Form follows you”
A personal mobile communication device which lets you be free and fun. It is light, simple and carefree. You can change its form according to your needs during the day.

*how the user interacts
E-motions… It means electronical motions that 888 has. You can send and receive forms from / to friends. You can send a heart shape to your girlfriend, so her telephone turns into an icon of heart. Or you can send a dancing form to your friends to call them to the party tonight. This is the fun side of the product. If we look from the functionality side, 888 is quite flexible. You can put it into your pocket, roll it and make it smaller, or put on your wrist when you want to make a video call on the go. If you want to talk like a normal telephone, there you have your telephone shape. We go through a lot of places and situations in the daily life, so it seems like one form is not enough.

Designer : Tamer NAKISCI

Designer : Napa Pisutha-Arnond

- White gold and LV logos with digital clock, yellow diamond on white gold key.
- White gold,ostrich leather, yellow gold chain and key, blue saphir diamond.
- White gold satin polished finition, white gold chain and key, pink saphir diamond.
- White gold, black alligator leather, black PVD treatment on white gold (chemical pulverize on it), mechanical clock that you can arm behind the USBijou, and a green saphir diamond.

All USbijoux have 40Gb memories.

Designer : Fred de Garilhe