Designer : Nissan

Designer : Mikhail St-Denis

[Press Release]

Ancona, Italy. September 22, 2009. WHY, Wally Hermès Yachts, today unveils a revolutionary
approach to cruising in motor yachts with the presentation of a full size model of its first born, an
innovative 58 metre-long 38 metre-wide yacht, in Ancona’s shipyard.

Wally Hermès Yachts: a joint-venture.
WHY is the result of the joint-venture signed in June 2008 between Hermès and Wally, to develop a new type of motor yacht redefining the art of living on the sea. The iconic Parisian house and the iconic Monaco yacht brand formed an equal partnership whereby each company is fully involved in all aspects of the conception and design of each project. Pierre-Alexis Dumas, Artistic Director of Hermès says : “When we met, in autumn 2007, Luca Bassani Antivari, President of Wally had thought about asking Hermès to accessorise the interior of one of his boats. I was impressed by the daring of his projects. My instinct was to get on board with him and go and seek out new territories in yacht design, but I had no interest in speed.”

Luca Bassani Antivari explains: “What I’ve always liked about Hermès, aside from its intrinsic quality, is its audacity and radicalism; its desire to go beyond trends, to make no compromises and to maintain the authenticity of the house. Wally shares the same values, ‘Hermès-on-Land’, ‘Wally-on-Sea’: inevitably our paths had to cross.”

WHY 58×38
The common values of the two brands have led to a first yacht that offers an unparalleled living space at sea. WHY was developed to give life to this concept assembling a team of dedicated talents in design, engineering, and naval architecture.

Then the tried and tested Norwegian Ramform hull characterised by exceptional and unprecedented stability and volume and spotted by Luca Bassani Antivari, revealed itself as the ideal choice to be adapted to the WHY 58×38 project.

Following this unique adaptation, the decks and the interiors were developed in accordance with the fundamental credo of WHY, ‘form-equals-function’. Thus were born other innovations in the world of mega yachts: patios generously flooding the interior with natural light, photovoltaic panels on the glass hull sides, as well as on the roof opening, like Venetian blinds, a 25 metre-long forward end swimming pool, and a 36-metre aft deck beach.
WHY 58×38 offers comfort, privacy, stability, space, independence and sustainability.

Sustainability
“We are very interested in creating a yacht that will have a low environmental impact”, says Pierre-Alexis Dumas. “Its relationship with the sea must be respectful and easy. WHY intends to offer a new way of moving over water by creating an innovative way of managing and recycling its sources and uses of energy.”
“If you want to go totally ecological, it’s only sailing yacht. The reality is that today, 90 % of the market is powerboats, echoes Luca Bassani Antivari. Our aim is to reduce diesel consumption per year and per yacht: 20 to 30 % for propulsion and 40 to 50 % for generation.”

Thanks to its specific hull, WHY 58×38 requires less power at cruising speed than a boat of equal size. Its diesel-electric propulsion is the most efficient motorisation today, and the surface of the photovoltaic panels, almost 900 square metres, covers most of the boat’s auxiliary system needs.

WHY Research and Development plan to optimize this project’s energy consumption by improving the isolation of the yacht and the heat recovery of its engines, and is also investigating the latest wind energy production and wind propulsion system technologies.

In comparison to a yacht of the same size, WHY 58×38 has been conceived to reduce drastically its energy consumption, saving up to 200 tons of diesel per year.
The WHY R & D program includes tank testing for hull stability in the SSPA facilities in Sweden, and the construction of a full-scale mock-up in order to allow the design team to fine tune the living areas correctly in accordance with the hull’s unique shape.

“The WHY 58X38 yacht looks very unfamiliar but it remains on a human scale. Space is the greatest luxury on the sea, but I believe the new luxury will be the time to enjoy it”, concludes Pierre-Alexis Dumas.

Designer : Pierre-Alexis Dumas, Luca Bassani Antivari, Gabriele Pezzini, and MauroSculli

The concept’s touch-screen user-friendly interface and industrial design features the lower energy consuming Inter CPU and the ability of remote management, coupled with the upgradeability and adaptability of the hardware design, representing operational savings and reduction in total cost of ownership. With this modular architecture, retailers will be able to configure the features and the styling of the system and can reach the customers through more touch points. Also, the design will provide the opportunity to boost revenue through intelligent cross-selling tools, digital signage and targeted ads.

With this concept, customers will get personalized and heightened shopping experiences according to their needs, whether they want to check product recommendations and reviews, store information or sales, all they can have through this high-tech, self sufficient and intelligent system. Thus, customers will get an efficient, informative and streamlined real life shopping experience while remaining in touch of the convenience of online shopping.

Designer : FrogDesign

Tribons are designed as digital mentors, that support kid’s personal interests and show pathways to boost knowledge and development of skills. Moreover, it offers experiences and information, and make possible the understanding and participation in environments. By using Tribons, an urban child would be introduced to the natural and biological world, and similarly, a rural child can enhance their knowledge about the urban landscape. The accessories developed to comprise an earpiece that is controlled by a spontaneous 3D interface that projects various educational materials and features a safety system that allows parents track their children. Not only that, this gadget includes an additional medical module that offers surveillance of the wearer’s health parameters that will take care in case of chronic sickness and the probability of injuries.

Designer : FrogDesign

The 4 hydraulic legs of Landstorm can move independently and are providing great functionality by navigating over tremendously difficult terrain and raising itself up to reach the target. The use of these hydraulic drive-train attached with several powerful electric motors and powered by hydrogen fuel cell, have made the vehicle lightweight by removing the mechanical parts to impel the wheels. Moreover, it can be airdropped when the destination is far from the closest depot and then continue to reach the target on land.

The wheels of Landstorm are uniquely designed that feature small pods, allowing more grip on surfaces like loose dirt, mud or snow by increasing to compress surface area or just by using the edges to grip onto the surface. These are not just wheels, they feature a grapple gun or hook winch that lets the vehicle drag heavy debris or towing a standard vehicle. Once the Landstorm reaches the destination, the team will start rescuing and treating the survivors for emergency injuries.

The driver and navigator of Landstorm will have no problem finding out how far the destination is and how to get there by using the state of the art HUD technology along with a built in MultiSight camera (Infra Red, Night Vision and Cold Vision) powered with an advanced Computer AI. The heads up display features the most interactive information system which is controlled by the user’s neural patterns, which means, the information is controlled by the users thoughts. The rest of the cabin remains free for storage compartments for various equipments. There is a small backup unit that will start working if the main power source fails for any reason.

Designer : Peter Spriggs

Designer : Guy Ceder

Designer : PKNTS

From : Altec Lansing

Designer : Sunguk Kim and Young Roh Yun via [Dvice and Automotto]