[Press Release]

Ancona, Italy. September 22, 2009. WHY, Wally Hermès Yachts, today unveils a revolutionary
approach to cruising in motor yachts with the presentation of a full size model of its first born, an
innovative 58 metre-long 38 metre-wide yacht, in Ancona’s shipyard.

Wally Hermès Yachts: a joint-venture.
WHY is the result of the joint-venture signed in June 2008 between Hermès and Wally, to develop a new type of motor yacht redefining the art of living on the sea. The iconic Parisian house and the iconic Monaco yacht brand formed an equal partnership whereby each company is fully involved in all aspects of the conception and design of each project. Pierre-Alexis Dumas, Artistic Director of Hermès says : “When we met, in autumn 2007, Luca Bassani Antivari, President of Wally had thought about asking Hermès to accessorise the interior of one of his boats. I was impressed by the daring of his projects. My instinct was to get on board with him and go and seek out new territories in yacht design, but I had no interest in speed.”

Luca Bassani Antivari explains: “What I’ve always liked about Hermès, aside from its intrinsic quality, is its audacity and radicalism; its desire to go beyond trends, to make no compromises and to maintain the authenticity of the house. Wally shares the same values, ‘Hermès-on-Land’, ‘Wally-on-Sea’: inevitably our paths had to cross.”

WHY 58×38
The common values of the two brands have led to a first yacht that offers an unparalleled living space at sea. WHY was developed to give life to this concept assembling a team of dedicated talents in design, engineering, and naval architecture.

Then the tried and tested Norwegian Ramform hull characterised by exceptional and unprecedented stability and volume and spotted by Luca Bassani Antivari, revealed itself as the ideal choice to be adapted to the WHY 58×38 project.

Following this unique adaptation, the decks and the interiors were developed in accordance with the fundamental credo of WHY, ‘form-equals-function’. Thus were born other innovations in the world of mega yachts: patios generously flooding the interior with natural light, photovoltaic panels on the glass hull sides, as well as on the roof opening, like Venetian blinds, a 25 metre-long forward end swimming pool, and a 36-metre aft deck beach.
WHY 58×38 offers comfort, privacy, stability, space, independence and sustainability.

Sustainability
“We are very interested in creating a yacht that will have a low environmental impact”, says Pierre-Alexis Dumas. “Its relationship with the sea must be respectful and easy. WHY intends to offer a new way of moving over water by creating an innovative way of managing and recycling its sources and uses of energy.”
“If you want to go totally ecological, it’s only sailing yacht. The reality is that today, 90 % of the market is powerboats, echoes Luca Bassani Antivari. Our aim is to reduce diesel consumption per year and per yacht: 20 to 30 % for propulsion and 40 to 50 % for generation.”

Thanks to its specific hull, WHY 58×38 requires less power at cruising speed than a boat of equal size. Its diesel-electric propulsion is the most efficient motorisation today, and the surface of the photovoltaic panels, almost 900 square metres, covers most of the boat’s auxiliary system needs.

WHY Research and Development plan to optimize this project’s energy consumption by improving the isolation of the yacht and the heat recovery of its engines, and is also investigating the latest wind energy production and wind propulsion system technologies.

In comparison to a yacht of the same size, WHY 58×38 has been conceived to reduce drastically its energy consumption, saving up to 200 tons of diesel per year.
The WHY R & D program includes tank testing for hull stability in the SSPA facilities in Sweden, and the construction of a full-scale mock-up in order to allow the design team to fine tune the living areas correctly in accordance with the hull’s unique shape.

“The WHY 58X38 yacht looks very unfamiliar but it remains on a human scale. Space is the greatest luxury on the sea, but I believe the new luxury will be the time to enjoy it”, concludes Pierre-Alexis Dumas.

Designer : Pierre-Alexis Dumas, Luca Bassani Antivari, Gabriele Pezzini, and MauroSculli

More information about crescendo from Jessica:
This is a flashlight designed for those in public service. (police / emt’s) I spent a great deal of time researching the environment which this would be used along with the individuals it is designed for.

The flared head elegantly opens the lens for an elliptical beam of light. This profile is easily removed and placed into the holster without being snagged or stuck on the form. The elliptical pattern of the light matches human peripheral vision. By utilizing this shape, the user can be more aware of their surroundings with a smaller light. It takes full advantage of the natural night vision of the user and enhances it.

The flashlight has 2 power switches. One on the tailcap- and a 3-way on the barrel. The 3-way switch is used to select the light mode- Green, Red and super bright white. The green light is very useful in chaotic / emergency situations such as a car accident. The green light prevents night blindness while still permitting the user to identify colors which can be extremely important ( blood vs oil). The red light is less visible to others and used for a low profile stealth situation. The red light- and elliptical beam simply enhances the users natural night vision to give them more feedback on their surroundings and more control. The super bright white light is for common use of the flashlight- as well as situation control by creating night blindness for a person that may be a threat.

The 3-way power switch allows for immediate selection of the color mode without cycling. The switch on the tailcap controls the white light as a constant-on (press to click) or a ‘blink’ on for quick flashes controlled by the user.

The rubber grips are very important. They 1 keep the users hand off the metal which could be cold especially in the winter. The grip has a cut-away shape filled with thin strips. This shape makes less cumbersome for female users with smaller hands to have complete control of the tool. Also- at the end of the cut-away, there is a tapered lip. This lip provides a great security during the ‘cigar hold’ by providing the user a stop.

Due to the nature of limited advertising to these groups, the logo and name are permanently molded on the flashlight itself through the grip features. This creates a strong brand identity. The rubber is also receded from the very tip of the lens area, revealing more metal. This is so it may still be used as a weapon in emergencies, causing enough damage- or creating enough time so the user (police) can access a better more sophisticated weapon for the situation.

Designer : Jessica LoVerso

Braille is on of the most important ways that visually impaired individuals acquire their information. The problem is that it is hard to find braille books due to the high costs involved to published them compared to common books.

Voice Stick is a portable text scanning device for the visually impaired. When it scans printed letters, the OCR (Optical Character Recognition) function recognizes the texts and converts the written information into a voice. The portable stick, Voice Stick, can be used to convert any words or letters found in our daily life, such as in books, newspapers, contracts, mail, etc., into voice information.

Designer : Sungwoo Park

In order to improve audio interactions between the user and the phone, SÉNS combines touch sensors and regular mechanical keys to provide real-time audio feedbacks. What this means is that when a user touches a key, the phone tells him what key has been touched without actually registering it as an input. The user may hover across the keys to consecutively gain feedbacks on which key they are touching.

Once the user is sure his finger is on the correct key, he then can press the key just like on any other standard phones. Once a key is pressed, another ‘click’ sound is fed back to confirm the input. This system is essentially just an audio version of what people without sight problems always utilizes; visual indications. This provides more efficient interactions and reduces the chance of making wrong inputs compared to current products used by people with visual impairment as they only provide audio feedbacks after key inputs are registered.

One of the biggest issues with ‘talking’ phones is that the sound interaction can be heard by other people nearby. Using a headset wired or wireless (if Bluetooth is available) can solve the problem, however having a headset integrated to the main phone can offer a number of advantages.

Designer : Takumi Yoshida

Haptica is a movable Braille timepiece for the visually impaired, which enables the user to get a quick and accurate time reading while maintaining user discretion. Now one would think that many digital watches are available for this very purpose, but those watches annoy the user whereas when it comes to Haptica it allows the user to use it without drawing others attention.

In today’s world even the blind people are working in good positions and taking up challenges. Being not able to see the time doesn’t mean that time is not important for them, here we have brought an world best product for the people who do not give up to the negative situations faced in their life.

Designer : David Chavez

Designer : Jin Woo Han