Designer : Stefano Marchetto and Cristiano Giuggioli

Designer : Nathanael Finlay

[Press Release]

Live life in the fast lane with the XPERIA™ X2 from Sony Ericsson. Designed for those who always need to be connected, whether it’s for business or personal life, the XPERIA™ X2 blurs the boundary between work and play.

London, UK – September 2, 2009 – Today Sony Ericsson announces the XPERIA™ X2 a new Windows® phone that offers a best in class email and multimedia experience. In the modern world where 24/7 communication is key, users can instantly synchronise their mail and calendar and open and edit Microsoft® Office Mobile documents quickly and efficiently to stay connected with colleagues wherever they are.

The XPERIA™ X2 also includes the unique SlideView feature, which provides quick access to frequently used phone activities. Providing quick interaction with contacts, messages, media and more, SlideView gives an overview of missed incoming activity, notifying the user of any missed calls, e-mails and text messages so users don’t overlook an important contact.

With 14 specially designed preloaded XPERIA™ panels and 16 more to download, users can work with no boundaries with the XPERIA™ X2. From Skype, Mytopia and Google™, to games, CNN and Windows Live™, the panels ensure users are up-to-date with what matters most to them. With an improved touch interface and new 3D signature panel users also benefit from flexible desktop panels designed to categorise business, fun and communication features. Just set favourites to appear during certain times of the day and can get the latest news in the morning, YouTube™ at lunchtime and games for the journey home.

Powered by QWERTY messaging, Windows Mobile® users can even show their presentations on the big screen with the TV out cable – the XPERIA™ X2 makes a day at the office a walk in the park.

“In the fast moving world we live in, the need to stay connected has never been so important.” said Sumit Malhotra, marketing business manager, Sony Ericsson. “We constantly rely on our mobile phones as an extension to the office and the XPERIA™ X2 debuting with Windows Mobile® 6.5, allows users to work quickly and efficiently while on the move. The XPERIA™ X2 also features a new range of interactive panels as well as SlideView, which provides quick access to frequently used phone activities – perfect for those who need to see any missed incoming activity at a glance.”

Entertainment is not compromised on XPERIA™ X2. Enjoy amazing multimedia with the 3.2” high resolution touch screen and DVD quality and take advantage of the 8.1 megapixel camera to capture and instantly share experiences with friends and family. Personalise the panels and users can access Facebook™ to upload their party or holiday images and they can chat with friends across the world via Skype. Whether it is music, photography, email, video or gaming the XPERIA™ X2 has it all.

“Windows® phones allow people to manage their whole world – from work to home to play – on a single handset,” said Stephanie Ferguson, general manager, product management, Microsoft Corp. “The XPERIA™ X2 taps the powerful messaging and multimedia capabilities in Windows Mobile® so customers can be in touch, productive and entertained wherever they are.”

With the need to stay connected 24/7 Sony Ericsson has designed XPERIA™ Services, a bespoke and unique after sales package designed to help XPERIA™ X2 users get the most out of their mobile phone. With a specialised technical team standing by to support busy users and talk through the outstanding features the XPERIA™ X2 has to offer users can get help from troubleshooting to how to access their favourite websites. And if their XPERIA™ X2 stops working while they are abroad, XPERIA™ Services can replace the mobile phone via a simple phone call.
XPERIA™ Services really has been devised with the consumer in mind and to help consumers discover more about their XPERIA™ X2.

Live life without boundaries

* Windows Mobile® 6.5 – work on the move easier
* Make the most of the day – flexible desktop panels categorised for life: communication and fun, multimedia, business and internet
* Work without boundaries – instant synchronisation of mail, calendar powered by QWERTY keyboard messaging and Windows Mobile®
* Slide view – quick access to frequently used phone activities and overview of missed incoming activity
* Present documents on the big screen – TV out cable
* Never get stranded – XPERIA™ exclusive travel insurance
* Enjoy amazing multimedia – 3.2” high resolution touch screen and DVD quality
* 8.1 mega pixel camera with Photo light – easily upload images to web albums
* Real 3D panel – 3D effects and zoom, music playback controls

Big business meeting? Arrive charged with the Car Charger AN300 – ultra fast, ultra-safe and ultra-reliable. A perfect accessory for the XPERIA™ X2, it charges 40 per cent faster than most car chargers – just plug into the cigarette lighter and go.

XPERIA™ X2 supports GSM/GPRS/EDGE 850/900/1800/1900 and UMTS/HSPA 850/900/2100. XPERIA™ X2 will be available in selected markets from early Q4 in the colours Elegant Black and Modern Silver.

Designer : Sony Ericsson

A refreshingly bold and innovative concept, Blu Bottle is a suitably feasible, technically efficient and independent system. Intricately researched and designed, Blu Bottle dares to go further with a deeper, more versatile and sustainable solution that is more intrinsic than most.

Designer : Yuri Teodorowych

[Press Release]
Thousand Oaks, California, April 7, 2009 – World-recognized strategy, innovation, and design consultancy RKS is proud to announce the introduction of the Neuma Hybrid Tattoo Machine, as RKS helps Neuma revolutionize the tattoo industry and usher in a new age of artistry, comfort, and safety. The superior technology of Neuma tattoo machines benefits tattoo collectors and artists alike – with the lighter-weight, fully-autoclavable tattoo machine delivering a less painful tattoo experience and drastically reduced healing times.

Dissatisfied with traditional coil machines, award-winning tattoo artist and inventor Carson Hill set out to create a completely new kind of tattoo technology – the first air-powered tattoo machine. Carved out of solid aluminum years before the MacBook made it cool, the original pneumatic tattoo machine, known as the Neuma2, was light-weight and fully-autoclavable.

The latest evolution of the Neuma, the Neuma Hybrid, is the result of Hill’s desire to constantly push for improvements. Hill listened carefully to suggestions from artists and engaged RKS to re-engineer and re-design the Neuma2. The result is the Neuma Hybrid. At only 3.7 ounces in its pneumatic configuration, the Hybrid still weights less than half as much as traditional coil machines. Packed inside this small but powerful package is an improved pneumatic design for greater efficiency and less air consumption, a larger impeller for more torque, a cushioned armature for compliance, a variable stroke-length, an improved collet, and optimized cycle timing for less drag on the skin when lining.

The “hybrid” part comes in when Neuma tattoo artists want to take the show on the road. Year-round and world-wide, tattoo artists travel to expos to create their art right before their fans’ eyes. With the baggage restrictions now in force by airlines, it’s becoming more of a challenge to travel with an air compressor. The Neuma and RKS teams brainstormed an ideal solution… a motorized module that magnetically-couples with the Neuma to transform it into an electric-powered tattoo machine. This means that Neuma artists can have the Neuma performance they love in an electric configuration that still weighs a full third less than traditional coil machines. And, most importantly, the pneumatic machine is still fully-autoclavable.

Whether you’re an artist, a long-time collector, or someone who’s been tempted but afraid to get a tattoo, the Neuma Hybrid represents a breakthrough in delivering a safer, less-painful, tattoo experience. And as for Carson Hill, perhaps Rosenau said it best, “He’s developed something that’s changing the way tattoos are done and the look of tattoos. He has his own little place in tattoo history.” Hearing that makes Hill squirm a little.

Designer : RKS Design for Neuma

Designer : Billy May

From the website :

The Versadome combines the grace of traditional arches and domes found in ancient architecture with the smooth form and clean details of a yacht. Aesthetically modern and sophisticated, the Versadome’s innovative design is also functional and utilitarian.

The Versadome building system is uniquely designed for easy and affordable transportation, assembly and expansion. It is energy efficient and low-maintenance. The adaptability and flexibility create limitless possibilities for a wide range of multi-purpose usages, meeting the needs of many in search of a light and open space solution.

Designer : Deger Cengiz via IGreenSpot

Freedom Phone is a small pre-paid phone for travelers who cannot use their usual mobile phones while being abroad, or it could be a solution for those users who just don’t need all the fancy features a last-generation phone has to offer, that is unique in design and unique in out it works. Upon arriving into the new country, you have the option of purchasing the Freedom Phone with 60, 100 or 200 minutes. There’s no fuss remembering Roaming tariffs, no extra prefixes to remember when being abroad, you have complete Freedom when calling home.

No SIM card needed – no roaming charges and in 10 short minutes, the Freedom Phone is charged. The phone number, important service and other information are located on the back of the Freedom Phone. Best of all, the Freedom Phone is so tiny; there won’t be the frustration of lagging the phone around with you on your trip. The bottom line, Freedom Phone, is a perfect and new solution to your traveling needs.

Not all the manufacturers have realized that there’s a huge market out there for people who are just interested in making and receiving phone calls, no need for advanced and complicated devices, which are used only at 5% of what they could really offer. There’s also a huge market comprised of elderly users, not at all the tech-savvy type, for which producers should remember to keep things simple, as simple as possible.

This concept simply grants you a phone that is used for nothing more than making and receiving calls. Its design focuses on ease of use and practicality.

Designer : Vadim Kibardin

NUVU: RESHAPING THE CITY

Within just a few years, cities all over the world will be at near bursting point. If mankind wants to retain the level of personal mobility it currently enjoys – and if the city is to survive – the only way forward is for a radical rethink of the type of cars driven there. One solution could be a car like Nuvu, designed for the city of the not-too-distant future.

“Nuvu is literally a ‘new view’ at the future of the city car. It is electric, of course, but as far as Nissan is concerned, for tomorrow’s city cars that is a given. No, the most important aspect of Nuvu is the interior design which provides great comfort and space in an intelligent package designed to make best use of our crowded roads and limited parking slots.”

François Bancon, General Manager, Exploratory and Advance Planning Department, Product Strategy and Product Planning Division, Nissan Motor Co., Ltd.

At a glance

- 2 +1 seating in compact 3m package
- Unique platform for Nuvu
- Zero emissions from EV drivetrain
- Drivetrain previews production EV due soon
- X-By-Wire control for all dynamic functions
- Extensive use of natural, organic and recycled materials
- An urban oasis complete with its own tree inside, which…
… provides shade for the interior, and
… generates solar energy via its ‘leaves’

Overview
There is about to be a seismic shift in the urban landscape. Within the next five to seven years, some 55 percent of the world’s population will live in the city, threatening total gridlock. Unless something is done, the irony of the phrase ‘personal mobility’ will be self-evident.

Look around at the cars in a typical city traffic jam today and the vast majority will have only one occupant and four empty seats. Some might have two occupants, a few three. But find one with four occupants or more and you’ll be doing very well.

Today, we buy a family car knowing that we’ll only ever need to use it to its full potential one or perhaps two percent of the time. Tomorrow, things will be different. Tomorrow, things have to be different.

“There is a new generation coming up who, finally, are questioning why we do the things we do. They are asking themselves, for example, why they are buying a large car when they know that for 99 percent of the time they will be in it on their own,” says François Bancon, General Manager, Exploratory and Advance Planning Department, Product Strategy and Product Planning Division, Nissan Motor Co., Ltd.

“It is our job to provide personal transportation that is better suited to people’s needs and to what the environment – in all senses – can cope with.”

Nissan’s vision for the future of urban transportation is encapsulated in Nuvu, a ‘new view’ of the type of car we will be driving in the middle of the next decade. Compact – it’s just 3 metres long – Nuvu is a concept vehicle with unique 2+1 seating. It is aimed at urban dwellers who don’t want to compromise on their personal freedom or their comfort, yet who appreciate that ‘something has to give.’

Nuvu is agile, easy to drive, even easier to park. And it is, of course, an electric vehicle (EV). As Bancon says: “We believe zero emission vehicles are one of the key solutions for tomorrow’s city car.”

Nuvu is described as a moving oasis, a haven of green tranquillity in the urban jungle. To underline this message, Nuvu incorporates a witty representation of its green credentials: across its all-glass roof are a dozen or so small solar panels. Shaped like leaves on a branch, the power they generate is fed to the battery using a ‘tree trunk’ within the car as a conduit. Nuvu also uses natural, organic and recycled materials within the cabin.

Nissan has already announced plans to introduce an all-electric car in Japan and the US in 2010 and to mass-market it globally in 2012. Nuvu is not that car, though it does share some of the technology that will feature in the planned production vehicle. Rather, it is a concept of how a Nissan EV might look in the near future.

In the longer term, Nissan foresees a future based around a line-up of zero emission vehicles regardless of their size, category and usage. Nuvu – or its production equivalent – is just one element of this emission-free future.

Nuvu in detail
The central thrust behind the development of Nuvu is not its motive power but its layout and use of space. Nuvu has been created for a city of the future, one that’s even more crowded than today.

That’s why it’s compact on the outside yet roomy on the inside. Built on a unique platform, it’s just 3 metres long and sits on a wheelbase of 1980 mm but is 1700 mm wide and 1550 mm tall to create a large and airy cabin.

Interior package
These dimensions provide all the interior room needed for the vast majority of city journeys. Nuvu has two regular seats and a third occasional chair that can be folded down when required. But, unlike some two-seater city cars currently on the market, it is a thoroughly practical proposition with an integral luggage area providing sufficient space for a typical supermarket or shopping expedition.

“It is a real car,” says Bancon. “There would be no disadvantages to using a Nuvu everyday. For the vast majority of users, three seats are more than enough most of the time.”

The packaging is designed to give priority to driver comfort with C-segment levels of space and the flexibility to invite one or two passengers on board. Cabin layout places the regular passenger seat beside but largely behind the driver’s seat, allowing the passenger to stretch right out. Ahead of this seat is a third occasional chair which, when not in use, is folded away into the dashboard assembly. But even when the third seat is in use, there remains sufficient legroom for both passengers.

In the interests of saving both weight and space, the third seat has a centre section made from hardwearing yet comfortable netting. This hammock-like approach also has the benefit of allowing cool or warm air to circulate around the occupant’s body for extra comfort.

Shopping bags, briefcases and smaller items of luggage can be stowed behind the driver’s seat while if the driver is travelling solo, larger items can be stowed in the passenger footwall.

City car research
“We did a great deal of research into how people use their cars in the city. We found that for 90 percent of the time, the driver was alone. For five percent of the time there was one passenger and for four percent of the time there were two passengers. You can do the math to find out how often four or more people were in the car!” says Bancon.

“We gave the second seat much more room than normal because when you take one passenger in your car it is usually someone you love and you want to make sure he or she is being carried in outstanding comfort,” he adds.

Natural materials
Many of the materials used inside Nuvu reflect an increasing concern for the environment. The floor is made from wood fibres pressed into laminate sheets and is studded with rubber inserts made from recycled tyres for grip.

To create a light and bright interior, the windscreen and roof merge into one extended panel running virtually the entire length of the car. But undoubtedly the most unusual feature of the interior is the ‘energy tree’ which rises from the luggage compartment floor to the roof behind the driver’s seat.

Solar panels
The energy tree is shaped like a thin trunk. As it reaches daylight it branches out under the glass roof providing occupants with protection from bright sunlight… just like a real tree. And providing a visual reminder of Nuvu’s green credentials, covering the branches are dozens of small solar panels shaped like leaves.

The panels absorb energy from the sun which is then fed back down the energy tree and used to help recharge the battery and provide an extra power boost for the electric motor. As well as being genuinely green energy, it is estimated that the power generated via the solar panels will save the equivalent of one full overnight charge from mains electricity each month.

Driver controls are as simple as possible. All the major functions – steering, braking, transmission and throttle – are ‘By-Wire’ while the steering is controlled by an aircraft-style steering yoke: with just one turn from lock to lock, the steering is very direct for agility and manoeuvrability in the city. Nuvu’s turning circle is just 3.7 metres. Thanks to its wide track and the use of 16 inch 165/55 tyres mounted on lightweight, almost transparent, wheels, ride comfort, stability and agility is of the highest order.

There are two pedals – for stop and go – stalks for minor controls and a digital instrument panel with dials for speed, distance covered and battery range. The instrument panel itself is formed of layers – rather like an onion – and like the energy tree is another example of design inspired by nature. “We call it bio-mimicry,” says Bancon.

Rear view/parking monitor
Two screens on the dashboard display the view behind the car – there are no door mirrors to disturb the airflow, but small cameras – and double as monitors for the Around View Camera which give a bird’s eye view of the car when manoeuvering or parking.

Saving energy was the guiding force behind the use of low-energy LED head and tail lamps, while Nuvu’s heating and ventilation system filters and cleans the city air as it passes through the vehicle. Not only does it produce no emissions at source, but Nuvu actually helps clean up the city environment.

Exterior and interior design
“Nuvu’s design is further clear evidence of Nissan’s continued desire to challenge convention and to explore all the possibilities that the EV could bring us. In many ways it was inspired by our two most extreme EVs of recent times: Mixim and Pivo 2.

“Significantly, though, Nuvu delivers a more realistic interpretation of two of the most important aspects of its forerunners – the ‘Friendly Innovation’ found in Pivo 2 and the ‘Sports Dynamics’ central to Mixim

“The result? We have designed a radical concept car that with just a few changes could go into production tomorrow,” explains Masato Inoue, Chief Designer, Product Design Department, Nissan Motor Co., Ltd.

Developed by designers at Creative Box Inc. – Nissan’s design think-tank – Nuvu’s green house has flowing lines with gentle curves inspired by nature. The distinctive shape of the door glass on either side gives the impression of a hot air balloon that’s being gently inflated by pressure from within, while tropical fish inspired the profile of the side window graphics as a whole.

This contrast between the natural, fluid shape of the greenhouse and the strength implied by the solidity of the lower body gives Nuvu a feeling of quality rarely found in a compact car.

Colour and materials
Nuvu’s visual impact is further enhanced by its unique body colour. Developed by Nissan Design, the shade is officially called Soft Feel Sandy Gold.

Matching the ecological values of an electric vehicle, the moulded plastics and synthetic elements found inside a typical production car have been replaced by natural materials and organic alternatives, such as the wood fibres and rubber from car tyres used for the flooring. The result helps create a relaxed, warm atmosphere within Nuvu’s cabin.

During the design development stage, key targets were to develop an EV that encompassed obvious modernity with engaging ambience and a playful aspect – hence the energy tree. “You don’t need to be a car lover to fall in love with Nuvu,” adds Bancon.

EV drivetrain
Nuvu is more than a styling concept of a future EV. It is a fully working mobile test bed for much of the technology that will be used in Nissan’s production EV to be launched in 2010. For this reason elements of its technical specification are being kept secret for the time being.

The electric motor used in Nuvu is mounted at the rear of the vehicle and drives the back wheels, though neither its exact specification nor the power and torque figures are being released at this stage. A driving range of 125 kms and top speed of 120 km/h are being made public, however.

Li-Ion battery
Similarly although it can be revealed that the batteries used are of the latest laminated lithium-ion type and have a capacity of 140 Wh/kg (watt-hours per kilogram), the total capacity of the batteries and number of modules are not being disclosed at this stage.

Nissan began research into high output Li-Ion cells as long ago as 1992, but today development is carried out by Automotive Energy Supply Corp. (AESC), a joint venture company set up by Nissan and NEC Group.

Unlike a conventional lithium-ion battery with its bulky cylindrical cells, the laminated Li-Ion battery as used in Nuvu has thin laminated cells and fewer components overall. This boosts its power by a factor of 1.5 at the same time as halving its physical size. It also remains twice as efficient as a conventional cylindrical Li-Ion battery even after five years or 100,000 kms of continuous usage.

Another bonus of the compact cell construction is that a thin modular design is possible with a commensurate improvement in battery cooling efficiency. Higher power outputs are achieved through material improvements made to its lithium manganate positive electrode and carbon negative electrode. The use of chemically stable spinal-structured manganese for the positive electrode also helps ensure safe operation.

Its compact size allows the batteries to be mounted under the seats and the vehicle’s flat floor, thus helping to keep the centre of gravity as low as possible.

A quick charge from empty to full should take between 10 to 20 minutes while a full charge should take between three to four hours from a domestic 220V socket.

Typical users
“The people who will be drawn to a car like Nuvu are many and varied,” says Bancon. “It is a cross generational car and not a signature vehicle for one generation.

“There will be common threads, however. They will be early adopters but more importantly they regard themselves as urban citizens. They don’t just work or live in the city; they are part of the city. They want a car that somehow expresses who they are and which reflects their personal ideology.”

Conclusion
Although clearly a concept vehicle exploring aspects of future vehicle design, Nuvu nevertheless embodies many messages for today. Its clever interior provides ample headroom, legroom and comfort for most everyday needs without occupying more road space than it needs.

The use of recycled and natural materials underlines Nuvu’s environmental message and while the energy tree might be considered as a piece of whimsy, the use of solar energy is an entirely sensible and practical technological solution to aid an emission free future.

“Nuvu is a concept car, for sure, but it is an entirely credible vehicle,” says Bancon. “It is light, clean and easy to drive. It is practical and a sensible size, yet it is also embodies an element of fun: the future doesn’t look so bad, after all.”

Designer : Nissan

Text from designer :
My goal is to create more than an emergency shelter. This project is a shelter solution that meets the needs of emergency response but also provides victims with a more personal place to live; a base unit that can serve as a very basic shelter but also have the capabilities to upgrade and implement modern infrastructure. This shelter is also stackable. Many alternative housing solutions deal with small scale but can’t cope with large scale displaced populations. There are 5 points that have been the focus during the design of this shelter. The shelter must be:
1) Easily transportable, collapsible and able to be shipped flat.
2) Built of recyclable materials and have the ability to be reused.
3) Easy to erect and assembled with few or no tools.
4) Amenable to infrastructure?can be used as a basic structure, but have the capabilities to upgrade and implement modern conveniences.
5) Stackable

Über is shipped flat to allow for transport via air sea and land. All components that create the modular living unit are stored inside the shelter in its collapsed position during transport. It is then taken apart and assembled on location. When it is no longer needed, it can be dismantled, packed flat again, and moved to the next disaster area. The aim has been to design a shelter that is compatible with the current system used in refugee camps and emergencies by organizations such as the UNHCR (United Nations High Commissioner for Refugees).

Every camp is different since every situation is different. In some cases proper design of a camp is not possible because refugees have already settled on a site. Uber has been designed to adapt to different situations, terrains, and climates. Camp needs are addressed in phases. Phase one is to meet the basic needs of the people, providing them with the bare essentials.

When there is more time, funding, and personnel, phase two provides camp residents with more pleasant solutions and conveniences. For example, phase two would include building an outhouse, rather than having a defecation field or trench. This shelter is delivered in the same fashion. When the initial crisis occurs, Über is shipped as a base unit to meet the initial need for shelter. When the camp is ready for phase two, a separate upgrade package is shipped and added into the shelters units to provide conveniences (electricity for light, compact stove and refrigerator).

Designer : Rafael Smith