[Press Release]

Ancona, Italy. September 22, 2009. WHY, Wally Hermès Yachts, today unveils a revolutionary
approach to cruising in motor yachts with the presentation of a full size model of its first born, an
innovative 58 metre-long 38 metre-wide yacht, in Ancona’s shipyard.

Wally Hermès Yachts: a joint-venture.
WHY is the result of the joint-venture signed in June 2008 between Hermès and Wally, to develop a new type of motor yacht redefining the art of living on the sea. The iconic Parisian house and the iconic Monaco yacht brand formed an equal partnership whereby each company is fully involved in all aspects of the conception and design of each project. Pierre-Alexis Dumas, Artistic Director of Hermès says : “When we met, in autumn 2007, Luca Bassani Antivari, President of Wally had thought about asking Hermès to accessorise the interior of one of his boats. I was impressed by the daring of his projects. My instinct was to get on board with him and go and seek out new territories in yacht design, but I had no interest in speed.”

Luca Bassani Antivari explains: “What I’ve always liked about Hermès, aside from its intrinsic quality, is its audacity and radicalism; its desire to go beyond trends, to make no compromises and to maintain the authenticity of the house. Wally shares the same values, ‘Hermès-on-Land’, ‘Wally-on-Sea’: inevitably our paths had to cross.”

WHY 58×38
The common values of the two brands have led to a first yacht that offers an unparalleled living space at sea. WHY was developed to give life to this concept assembling a team of dedicated talents in design, engineering, and naval architecture.

Then the tried and tested Norwegian Ramform hull characterised by exceptional and unprecedented stability and volume and spotted by Luca Bassani Antivari, revealed itself as the ideal choice to be adapted to the WHY 58×38 project.

Following this unique adaptation, the decks and the interiors were developed in accordance with the fundamental credo of WHY, ‘form-equals-function’. Thus were born other innovations in the world of mega yachts: patios generously flooding the interior with natural light, photovoltaic panels on the glass hull sides, as well as on the roof opening, like Venetian blinds, a 25 metre-long forward end swimming pool, and a 36-metre aft deck beach.
WHY 58×38 offers comfort, privacy, stability, space, independence and sustainability.

Sustainability
“We are very interested in creating a yacht that will have a low environmental impact”, says Pierre-Alexis Dumas. “Its relationship with the sea must be respectful and easy. WHY intends to offer a new way of moving over water by creating an innovative way of managing and recycling its sources and uses of energy.”
“If you want to go totally ecological, it’s only sailing yacht. The reality is that today, 90 % of the market is powerboats, echoes Luca Bassani Antivari. Our aim is to reduce diesel consumption per year and per yacht: 20 to 30 % for propulsion and 40 to 50 % for generation.”

Thanks to its specific hull, WHY 58×38 requires less power at cruising speed than a boat of equal size. Its diesel-electric propulsion is the most efficient motorisation today, and the surface of the photovoltaic panels, almost 900 square metres, covers most of the boat’s auxiliary system needs.

WHY Research and Development plan to optimize this project’s energy consumption by improving the isolation of the yacht and the heat recovery of its engines, and is also investigating the latest wind energy production and wind propulsion system technologies.

In comparison to a yacht of the same size, WHY 58×38 has been conceived to reduce drastically its energy consumption, saving up to 200 tons of diesel per year.
The WHY R & D program includes tank testing for hull stability in the SSPA facilities in Sweden, and the construction of a full-scale mock-up in order to allow the design team to fine tune the living areas correctly in accordance with the hull’s unique shape.

“The WHY 58X38 yacht looks very unfamiliar but it remains on a human scale. Space is the greatest luxury on the sea, but I believe the new luxury will be the time to enjoy it”, concludes Pierre-Alexis Dumas.

Designer : Pierre-Alexis Dumas, Luca Bassani Antivari, Gabriele Pezzini, and MauroSculli

The minimalist interior features control steering pod, a mimicking game like control where brake and gas paddles embedded close to the steering wheel, offering next generation driving environment. The wheels are fully immersed with rubberized tire with independent spoke arrangement that allows the wheels to absorb the road bumps without having used the suspensions. Moreover, the out of the body wheel base has added few extra with the innovative look that the car already has with its clear body shell and green house like design.

The technology aspect of Pholeum includes a composition of memory plastic body work, allowing the material to be deformed back to its original shape under application of heat from scratches and dents. These plastic can be recycled further and remolded again into the same component if the damage is irreparable. The chassis is made of durable aluminum alloy, making the vehicle strong and lightweight. Comprehensive safety for the driver has been ensured with three external airbags, designed to deploy by sensing a fast automobile within a few meters of its radius through motion sensors. Each wheel contains quad electric motors empowered with efficient next generation hydrogen fuel cell technology.

Designer : Alexei Mikhailov

Designer : Daniele Gualeni

[Press Release]

Live life in the fast lane with the XPERIA™ X2 from Sony Ericsson. Designed for those who always need to be connected, whether it’s for business or personal life, the XPERIA™ X2 blurs the boundary between work and play.

London, UK – September 2, 2009 – Today Sony Ericsson announces the XPERIA™ X2 a new Windows® phone that offers a best in class email and multimedia experience. In the modern world where 24/7 communication is key, users can instantly synchronise their mail and calendar and open and edit Microsoft® Office Mobile documents quickly and efficiently to stay connected with colleagues wherever they are.

The XPERIA™ X2 also includes the unique SlideView feature, which provides quick access to frequently used phone activities. Providing quick interaction with contacts, messages, media and more, SlideView gives an overview of missed incoming activity, notifying the user of any missed calls, e-mails and text messages so users don’t overlook an important contact.

With 14 specially designed preloaded XPERIA™ panels and 16 more to download, users can work with no boundaries with the XPERIA™ X2. From Skype, Mytopia and Google™, to games, CNN and Windows Live™, the panels ensure users are up-to-date with what matters most to them. With an improved touch interface and new 3D signature panel users also benefit from flexible desktop panels designed to categorise business, fun and communication features. Just set favourites to appear during certain times of the day and can get the latest news in the morning, YouTube™ at lunchtime and games for the journey home.

Powered by QWERTY messaging, Windows Mobile® users can even show their presentations on the big screen with the TV out cable – the XPERIA™ X2 makes a day at the office a walk in the park.

“In the fast moving world we live in, the need to stay connected has never been so important.” said Sumit Malhotra, marketing business manager, Sony Ericsson. “We constantly rely on our mobile phones as an extension to the office and the XPERIA™ X2 debuting with Windows Mobile® 6.5, allows users to work quickly and efficiently while on the move. The XPERIA™ X2 also features a new range of interactive panels as well as SlideView, which provides quick access to frequently used phone activities – perfect for those who need to see any missed incoming activity at a glance.”

Entertainment is not compromised on XPERIA™ X2. Enjoy amazing multimedia with the 3.2” high resolution touch screen and DVD quality and take advantage of the 8.1 megapixel camera to capture and instantly share experiences with friends and family. Personalise the panels and users can access Facebook™ to upload their party or holiday images and they can chat with friends across the world via Skype. Whether it is music, photography, email, video or gaming the XPERIA™ X2 has it all.

“Windows® phones allow people to manage their whole world – from work to home to play – on a single handset,” said Stephanie Ferguson, general manager, product management, Microsoft Corp. “The XPERIA™ X2 taps the powerful messaging and multimedia capabilities in Windows Mobile® so customers can be in touch, productive and entertained wherever they are.”

With the need to stay connected 24/7 Sony Ericsson has designed XPERIA™ Services, a bespoke and unique after sales package designed to help XPERIA™ X2 users get the most out of their mobile phone. With a specialised technical team standing by to support busy users and talk through the outstanding features the XPERIA™ X2 has to offer users can get help from troubleshooting to how to access their favourite websites. And if their XPERIA™ X2 stops working while they are abroad, XPERIA™ Services can replace the mobile phone via a simple phone call.
XPERIA™ Services really has been devised with the consumer in mind and to help consumers discover more about their XPERIA™ X2.

Live life without boundaries

* Windows Mobile® 6.5 – work on the move easier
* Make the most of the day – flexible desktop panels categorised for life: communication and fun, multimedia, business and internet
* Work without boundaries – instant synchronisation of mail, calendar powered by QWERTY keyboard messaging and Windows Mobile®
* Slide view – quick access to frequently used phone activities and overview of missed incoming activity
* Present documents on the big screen – TV out cable
* Never get stranded – XPERIA™ exclusive travel insurance
* Enjoy amazing multimedia – 3.2” high resolution touch screen and DVD quality
* 8.1 mega pixel camera with Photo light – easily upload images to web albums
* Real 3D panel – 3D effects and zoom, music playback controls

Big business meeting? Arrive charged with the Car Charger AN300 – ultra fast, ultra-safe and ultra-reliable. A perfect accessory for the XPERIA™ X2, it charges 40 per cent faster than most car chargers – just plug into the cigarette lighter and go.

XPERIA™ X2 supports GSM/GPRS/EDGE 850/900/1800/1900 and UMTS/HSPA 850/900/2100. XPERIA™ X2 will be available in selected markets from early Q4 in the colours Elegant Black and Modern Silver.

Designer : Sony Ericsson

The designer has considered few constrains when designing the violin, such as, a half violin and half music player that would break down the notes of a tune and show how to play it. A ball using as a bow grip that will always give a perpendicular stoke to the user and a lighting fingerboard that will indicate a node for a particular whistle sound. Digital strings have replaced the ordinary strings that are able to considerably reduce the learning pain and the sting setup has been done in a way that can create surround sound experience. Marks are no longer in use when a violinist gets proficient; therefore, the fading marks are another noticeable feature of the design.

The name Squidolin was driven from the squid like shape with the functionally and aesthetically right proportions of the design development. The shape of the bow of Squidolin is newly designed and is smart enough to detect motions and communicate back accordingly.

Giving the idea into shape was the toughest part. The designer used the mirror modeling to get a great symmetrical shape and then moved into Solid-works to CAD for milling. The interface of Squidolin is an essential part of the design and can be represented in different ways. When learning, students might come across synesthetic relationship screen which represents the reaction of virtual objects to sound in real world situations. Organic timing or tempo can be learned from real-world experiences like water drops in steady water surface. Monkey-Do will teach the violinist the correct posture and Squidolin could be connected to the social networks via internet where violinist could perform or share his/her musical talent.

Designer : Carlos Mendez

There are three different textured outlines on the outside surface of the device; plain, matt and stripped. Moreover, you will be able to synchronize this device with you PC through USB port or a docking system that is available in five different colors. This device turns on instantly when opened. This gadget includes an analoguefeel and features accelerometer that enables the interface to be extremely intuitive. The precision and simplicity of this product will surely help all range of users, especially those who are experiencing difficulties organizing their daily tasks both in home and office.

Designer : Andreas Svensson

Designer : Valentin Vodev

Designer : Miguel Vaz

Diabetes Jewelry
Diabetes jewelry is a neckpiece and rings for administering insulin through the skin via a nano-engineered patch. The Diabetes Neckpiece is a wearable applicator device to apply Nanotechnology Victoria’s NanoMAPs to the skin. NanoMAPs are small (10 x 2mm) circular discs which have an array of micro needles on their surface. They allow for pain-free delivery of insulin to the body, replacing syringes. The Diabetes rings are designed to keep the nano-engineered insulin patches against the skin once they have been applied.

Arsenic Jewelry + Water Vessels
Leah also developed a neckpiece and water vessel for purifying water of arsenic and other contaminants. The neck piece is a receptacle that carries mesoporous iron oxide (Fe2O3) which can remove arsenic from drinking water. The Arsenic Water Vessel is used in conjunction with the neck piece and contains specialized filtration devices to ensure that the purified water is safe to drink. The jewelry and water vessels are designed for people in transit in countries where arsenic is prevalent in found water, such as India + Bangladesh.

The Arsenic and Diabetes projects were both exhibited as part of Liminal, an exhibition at RMIT Gallery in November 2008; in.tangible.scape.s in Belgium; and will be on display at the Levitas exhibition at Gallery fortyfive downstairs from 11-21 March 2009.

Designer : Leah Heiss

Designer : D’arc Studio and Camillo Vanacore