Antoine Lebrun says :

The concept was the result of an extended process, not a sudden insight. “When I started this project, I didn’t have any image in mind,” he recalls. “I wanted a fresh start without any preconceived ideas. My only desire was to develop a simple and useful appliance.

The “internet generation” comprises many different people with their own lifestyle. Even if the @ generation can be easily described by a few trends, all these young people have different needs and lifestyles. That’s why I designed Coox, a simple appliance which allows each user to cook in accordance with his own lifestyle. This flexible cooking table follows you in your flat, and allows you to cook at your desk when you work, near to your couch if you want to chill, or with your friends around a coffee table. Thanks to this product, the user doesn’t have to break his current activity to cook and eat. You can also stay near to people when you have guests instead of cooking alone in the kitchen. The wheels allow you to easily move this product from a room to another one. You also have the possibility to adjust the height of the appliance in order to create an extension of your desk, coffee table or dinner table… A single design with a wide range of possibilities.

Designer : Antoine Lebrun

Text from Adam about the background of this concept :

“In my research, I found that 97% of the iGeneration owns a computer and 75% are on Facebook or other social networking sites,” says the device’s creator, Adam Brodowski, a design student at Savannah College of Art and Design in the U.S. state of Georgia. “I also found that they are all hypertaskers who do multiple things all at once. Eating dinner, text messaging, doing homework and watching TV are all strung together.

“They are also very comfortable with technology and the Internet. They run personal blogs, surf the web all day long, email back and forth and so on. Most importantly, they enjoy creating content to fuel the web and be noticed.”

All Units: This shows the various units of the Sook off the dock and ready to be used.

Docked: Shows all of the Sooks parts docked together. In this form the Dock and Touch can still be used.

Sook Touch: The Sook Touch is used to display and drag ingredients to build custom recipes. Ingredients are added when the Dock or Cut understands food near it. This then gives the user a bank of items to incorporate into there meal.

Sook Cut: The Sook Cut a cutting board containing a moisture sensor, weight sensor, and electronic tongue. It uses these sensors to identify what food is bring cut on the board and how much is being used. It then transmits this information to the Sook Touch to begin generating a recipe.

Sook Dock: A picture of the Sook Dock. Along with charging the Sook Cut and Touch the Dock works as a RFID scanner to identify what foods are near it, be it new groceries it can use for meals later, or food that is being set out to cook something currently.

Designer : Adam Brodowski

Clear and simple lines, it is a prototype of design with the cube and the rounded angles. Purified and elegant, but such an ultra space technological. For the Gorenje mark this kitchen tendency is also a technological window. The kitchen of the future Gorenje was nominated in early January 2008 to compete at a price of the best design products that have marked the previous year organized by the magazine Wallpaper.

One finds the last innovations of the mark in term of electric household appliances like the cooking surface to induction tactile along with the refrigerating, furnace and mural hood design. In short, thanks to Ora-ïto’s design, the kitchen of tomorrow is already there. Well with this design seems like Gorenje already has a winner at hand.

Designer : Ora Ito [ProductPage]

Designer : Jessica Nebel